Data Council Week (Ep 3) - GTM 101 for Engineers With Chase Roberts of Vertex Ventures

The Data Stack Show

Highlights from this week’s conversation include:

• Chase’s journey to where he is today (0:51)
• Lessons in go-to-market roles which helps in the VC world (2:38)
• Differentiating between go-to-market and distribution (8:13)
• Taking an idea to the market (11:33)
• Hardest part of the pitch (17:08)
• Playbooks for go-to-market founders to follow (20:25)
• Focus of sales and marketing in go-to-market strategy (28:01)
• Answering the what and how of the problem you are solving (32:30)
• The importance of pricing in a go-to-market strategy (46:11)
• Connecting with Chase (1:00:58)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

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