Were the Best Products to Sell Online Different in November 2020 vs. November 2019?

The DealNews Seller's Guide

We go over the items that were popular with DealNews readers in both November 2020 and 2019, giving you a broad look at the best items to sell this November. Plus, we talk about the two big sales opportunities you won't want to miss this month.

With 2020 being... 2020, we thought it would help to look at which items trended with DealNews readers in both November of that year and in November 2019. That way you can see how the two months differed, and get a broader view of what to sell in November 2021. We're also going to talk about the month's big sales opportunities: Black Friday and Cyber Monday.

So how did November 2019 and November 2020 compare? Let's begin with a rundown of products that were popular with our readers in November 2019.

First up are household supplies; lots of these items trended with our readers a few Novembers ago. They included gallon-size storage bags, tall kitchen trash bags, toilet paper, toilet bowl cleaner, dishwasher detergent pods, liquid laundry detergent, Clorox disinfecting wipes, scrub sponges, and batteries.

Also popular were health items, such as caramel-flavored protein shakes and sheer bandages.

Our readers gravitated toward personal care products, too. Among them were men's disposable razors, skin-healing ointment, dental picks, and electric toothbrushes.

Another popular category in November 2019 was small electronics, such as streaming sticks, smart speakers and displays, Bluetooth earbuds, and Apple AirPods Pro.

Packaged food and drinks resonated with our readers, as well. These included Milano and Danish butter cookies, nut bars, pistachios, 2-packs of creamy peanut butter, watermelon-flavored mineral water, and unsweetened green tea.

November 2019 was apparently a big month for pet treats, too. These ranged from chicken-flavored dog treats and beef-flavored sausage links for dogs, to dental dog treats and chicken-flavored cat treats.

The final category on our November 2019 list is tools and home improvement products. Popular products included smart garage hubs, WD-40 lubricant, insulating foam sealant, bit holders, and cutting wheels.

During both November 2019 and November 2020, readers gravitated toward Clorox disinfecting wipes and Lysol toilet bowl cleaner.

Streaming stick products and earbuds were also popular during both months. Earbuds often make our "what to sell" lists, but streaming sticks don't, indicating that November could be the best time of year to sell these devices.

As for the differences between the two months?

Phone accessories, home products, automotive items, and clothing and computer accessories all seemed to hold more sway among our readers in November 2020 than they did in November 2019. Readers also seemed more drawn to health items in 2020 — perhaps due to the pandemic. We also noticed more lighting products trending last November, compared to two Novembers ago.

November 2019 had its own winners, though, namely packaged drinks and pet treats.

DealNews readers also appeared to gravitate toward more household supplies that month, especially batteries.

We'll end today by talking about two huge sales opportunities in November: Black Friday and Cyber Monday.

These two shopping holidays may be the two biggest sales opportunities of the year for Marketplace sellers, and in 2021 they fall on November 26th and November 29th, respectively. Have you begun preparing for Black Friday and Cyber Monday? Now is the time to start if you haven't. Be aware, too, that Black Friday deals show up pretty much anytime in November now, so you don't have to limit your promotions to those two days.

Around Black Friday 2020, DealNews readers seemed to be drawn to items like Apple products, toys, and small and large appliances. Apple products were popular around Black Friday 2019, as well, in addition to smart home devices; flash drives and memory cards; kids' coats and jackets; and board, table, and card games.

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