Developer Marketing does not exist with Adam Duvander

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

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Close Encounters with UFO Hot Spots: Area 51, Roswell, and the Great ET Road Trip 39:50

לפני 12 ימים39:50

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The truth is out West! We’re hopping on the ET Highway and venturing to the most notorious alien hot spots, including Roswell’s infamous crash site, Area 51’s eerie perimeter, and a mysterious desert watchtower. Join us as journalist Laura Krantz, host of the podcast Wild Thing , beams up to share stories from the front lines of UFO reporting—from strange sightings and quirky festivals to a mailbox where people leave letters to extraterrestrials. Maybe you’ll even decide for yourself: Is Earth a tourist stop for spaceships? UFO hot spots you’ll encounter in this episode: - UFO Watchtower (near Great Sand Dunes National Park, Colorado) - Roswell, New Mexico - Area 51, Nevada - Extraterrestrial Highway (aka State Route 375), Nevada - Little A’Le’Inn, ET Highway, Nevada - E.T. Fresh Jerky, ET Highway, Nevada - Alien Research Center, ET Highway, Nevada - The Black Mailbox, ET Highway, Nevada Via Podcast is a production of AAA Mountain West Group .…

לפני 4 שנים 44:45

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I know what you are thinking: what kind of a question is that?

Especially after 30 podcast episodes under that title!

You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series.

The question is inspired by today's guest Adam Duvander., who makes a valid argument:

What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point.

Adam Duvander joined us and we discussed:

Developer marketing
Why developer marketing is not marketing and what he loves most about it
His biggest challenge
Designing a developer marketing strategy
Content
Community
Events

And more!

Listen to this episode to better understand developer marketing.

Let’s talk Data

This is the graph we discuss with Adam: How developer program leaders segment their audience.

Adam Duvander helps developers be productive and creative. Call it "developer marketing" if you must, he works with the best developer-focused companies through his consulting practice. He has held full-time roles at API juggernauts Zapier, SendGrid, and ProgrammableWeb (where he served as the first editor). Before that, he wrote the book on map scripting and covered developer topics for Wired.

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#Business #SlashData #Question Of The Week

Developer Marketing does not exist with Adam Duvander

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

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published לפני 4 שנים

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MP3•בית הפרקים

I know what you are thinking: what kind of a question is that?

Especially after 30 podcast episodes under that title!

You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series.

The question is inspired by today's guest Adam Duvander., who makes a valid argument:

What we do, in our effort to empower and help developers move forward is not really "marketing". And that's a valid point.

Adam Duvander joined us and we discussed:

Developer marketing
Why developer marketing is not marketing and what he loves most about it
His biggest challenge
Designing a developer marketing strategy
Content
Community
Events

And more!

Listen to this episode to better understand developer marketing.

Let’s talk Data

This is the graph we discuss with Adam: How developer program leaders segment their audience.

50 פרקים

#Business #SlashData #Question Of The Week

All episodes

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
MasterTips: Developer Journey: Key Metrics and Initiatives to Drive Success 40:50

לפני 3 years40:50

40:50

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. Jennifer Sable Lopez - Head of Developer Relations at Contentful Chris Bledsoe - Head of Developer Relations at Workday Jeff Bull - Sr. Manager, Developer Advocacy at Cisco DevRel The four of them share their valuable DevRel input. You can watch all discussions on video here Download the State of the Developer Nation report (free)…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
MasterTips: Impact Via Influence: Keys to DevRel Success within the Organization Panel 41:41

לפני 3 years41:41

41:41

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum - Head of DevRel & Community at Snowflake - Katie Miller - Director of Developer Marketing at Slack. You can watch all discussions on video here Download the State of the Developer Nation report (free)…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
B2D Content Marketing Strategy with Ofir Nachmani 44:05

לפני 3 years44:05

44:05

Theme of the week Why do you need a content plan on top of a marketing plan? In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about: Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start building such a plan? How do you create tech content that developers will like and engage with? What tips would you offer to a B2D marketer? What are some best practices for building a tech content production machine? Listen to this episode to better understand how to produce and use content to boost your marketing goals. Graph Ofir chose to talk about: Experienced developers have a bigger say on things . Have your say! The Developer Nation survey is now open. Start here . Ofir Nachmani is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
DevRel in Web3 with Rex St John 31:29

לפני 3 years31:29

31:29

Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our " Developer Marketing & Relations: The Essential Guide ". We talk about DevRel and Web3 and more specifically: What is Web3 and what does it mean for developer platforms and technologies How does Web3 affect developer relations and developer marketing Whether Web3 will affect developer communities How can organizations best approach or attract Web3 developers The key emerging trends in Web3 developers How Web3 will impact silicon, edge computing, sensors, AI and IoT What the world will look like in three years if Web3 is successful Listen to this episode to better understand how Web3 will affect DevRel. Graph Rex chose to talk about: The Global Developer Population at SlashData Dashboards. Rex is a software engineer, technical evangelist and community organizer working on edge computing, IoT and web3 technologies. He is also the Founder of Taroko Technologies.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Developer Marketing Strategy with Gary Gonzalez & Moschoula Kramvousanou 39:40

לפני 3 years39:40

39:40

Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Gary Gonzalez, Managing Director at Catchy Moschoula Kramvousanou, CEO at SlashData Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: The most common business problems their clients are trying to solve Where to start when you need to build a developer marketing strategy from scratch. What developers need from Marketers vs what they are getting What companies in the Game Developer Marketing space have solved that other areas still haven’t Their predictions on the challenges the industry will face in 2022 The trends/hot topics of 2022 Listen to this episode to better understand developer marketing and how to build your strategy to give developers what they need. Gary Gonzalez is an audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Acer, Xbox, SAP, Huawei and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. Linkedin : https://www.linkedin.com/in/garyxgonzalez/ Moschoula Kramvousanou has been with SlashData since 2017. She has served the company through her roles as Head of Client Relations and Strategic Partnerships. Her contribution has been pivotal in leading the company's growth, while being the catalyst of several changes across the company, forging valuable relationships with clients and partners, while her understanding of the market and clients’ needs has helped propel forward every team. Linkedin : https://www.linkedin.com/in/moschoula-kramvousanou/ Intro Music: Planting Flags by Blue Dot Sessions ( www.sessions.blue )…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Building DevRel Strategy with Sean Falconer 37:38

לפני 3 years37:38

37:38

Have your say on the Developer Program Leaders survey here! Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: His priorities when it comes to DevRel strategy How he measures the success of his strategy How he articulates the value of Developer Relations How much the business should care about DevRel Developer Lifetime Value How to build a DevRel team Influencing change to the product to do what’s right for your audience ...and more Listen to this episode to better understand how to build your DevRel strategy! Let's talk data! Sean chose to talk about How developer program leaders segment their audience. Sean Falconer is the Head of Developer Relations at Skyflow. Prior to Skyflow, he led developer relations for Google’s Business Communications product suite, founded Proven.com and was a Postdoctoral student in Bioinformatics at Stanford University. He 's worked on everything from web, Android and iOS, chatbots, and desktop apps, to applications of data mining, ML and information visualization.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
DevRel is a cost center, yet essential with Michael Heap 33:00

לפני 3 years33:00

33:00

Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: What he loves most about developer relations His biggest challenges The skills that matter for DevRel hires Why DevRel is a cost centre Why should “the business” care about DevRel How he proves the value of DevRel to senior management How can DevRel be a catalyst to business performance Whether DevRel should be a stand-alone department How to write good documentation Listen to this episode to better understand the business value of developer relations. Let's talk data! Michael chose to talk about Developer Team Leads are calling the shots. Michael Heap is a product minded engineer with a passion for helping people and over a decade of commercial experience. Confident and adaptable, Michael loves to help out wherever an extra pair of hands is needed. Self-organizing, and dedicated to getting the job done.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Between the developers and the business with Vera Tiago 44:52

לפני 3 years44:52

44:52

Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Her favourite thing about developer relations Her biggest challenge in developer relations One thing she failed at but taught her a valuable lesson about working in developer relations The advice she would you give her younger self who is just getting started in developer relations What is a must-have for every developer program? Her top 3 points of focus in her DevRel strategy What she is most looking forward to for the future of developer relations Listen to this episode to better understand developer relations, through Vera Tiago's experience. Let's talk data! Vera chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs. Vera Tiago is a former software developer turned into a Developer Advocate, currently leading a Global Developer Advocacy team. She has been involved in the tech industry for over 16 years. For the past six years, she has been dedicating her professional time and a vast amount of personal time connecting, helping, and learning from the Developer Community. Intro Music: Planting Flags by Blue Dot Sessions ( www.sessions.blue )…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Announcement 1:05

לפני 3 years1:05

1:05

This is an announcement on why we changed our name, but not the essence of this podcast. Join the community at https://www.devrelx.com/community

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Developer Education & Enablement with Shannon Bradshaw & Nate Aune 51:58

לפני 3 years51:58

51:58

Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Bradshaw - Education Partner at Unusual Ventures. Here are the topics we discussed: Has the VCs’ appetite for developer education topics changed? Do VCs care for developer education or enablement? Why is developer enablement important to VCs? How can one convince VCs of the value of developer education? What kind of metrics can you use to prove its value? What type of developer enablement strategy or focus can influence VC buy-in? How do you expect developer education or enablement to evolve in the future? And more! Listen to this episode to better understand what we mean by "developer education & enablement" and what VCs think of it. Let's talk data! Shannon and Nate chose to talk about Documentation, tutorials, tools and community engagement are the core of developer programs. Shannon Bradshaw is Education Partner at Unusual Ventures, responsible for overall content strategy at Unusual and education services for the Get Ahead Platform. Prior to joining Unusual Ventures, Shannon was an executive at MongoDB, Inc. from their time as a startup through IPO and beyond. At MongoDB, he led the MongoDB University and Documentation teams with an education strategy that continues to drive widespread adoption of MongoDB software and services. Nate Aune plays a strong community role in the development of Open Source Software. As a social entrepreneur, he values openness, transparency and sustainable development. Nate thrives on exploring ideas with smart creative people, and then executing on those ideas.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Content for developers with Raphael Mun 42:56

לפני 3 years42:56

42:56

Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to talk about content. Here are the topics we covered. How are developers' content expectations different from that of a non-technical audience? How? Why does “typical” content marketing fall flat with this audience? What ticks developers off? What do developers want from a content piece? What makes a content piece engaging? What’s the format that most developers prefer? Reinventing the wheel? What aspects of “typical” content marketing still successfully apply to developers? What should your marketing team do to produce content the developers will love? And more! Listen to this episode to better understand what developers expect from the content you produce. Let’s talk Data! This is the graph we discuss with Raphael: Developer Team Leads are calling the shots Raphael Mun has worked on 10 different startups and worked with many more, finding product-market fit, architecting and building products and developing partnerships, and growing their user base through various lean marketing strategies. He has also authored numerous expert-level articles and content on AI, Cloud, and Best Practices. Join the Future Developer Summit Episode 4 on December 8: The evolution of Developers and DevRel We want to make this podcast better for you! Take a few minutes to take our short survey.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
MasterTips: Defining Success & Metrics in DevRel 44:07

לפני 4 years44:07

44:07

Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they define success in a panel held on October 6, during the Future Developer Summit Episode 3. The panellists: - Lori Fraleigh, Principal Group Product Manager, Azure SDKs at Microsoft - Christie Fidura, Director, Global Developer Marketing at Salesforce - Jennifer Hooper, Sr. Director, Developer Marketing, Brand & Content at Armory - Amara Graham, Head of Developer Experience at Camunda Host: Moschoula Kramvousanou, Head of Client Relations at SlashData Some of the topics discussed are: What is success? How do you measure the success of your developer relations? What metrics do you use? What tips do you have for our listeners? And more! Listen to this episode to see what “successful in developer relations” means.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Season 4 is coming! 1:00

לפני 4 years1:00

1:00

Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN Join the community: https://www.devrelx.com/community

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
Positioning your product with Emily Omier 37:47

לפני 4 years37:47

37:47

Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when your consumers can actually look under the hood and see what it is you are offering to them (pun intended). Emily Omier joined us to talk positioning and we also talked about: What do we mean when we say “positioning” How is positioning developer tools different from consumer product positioning Why does it matter to developers how you will position your product Should OSS or commercial projects try creating a new category? Does creating new categories create confusion? How does it affect developers? Which is the best positioning strategy? How important is segmentation in this strategy? What's in the “how to position your product/project” effectively checklist? And more! Listen to this episode to better understand developer advocates. Let’s talk Data! This is the graph we discuss with Emily: Kubernetes users influence decisions Emily Omier is a former journalist and marketing writer who helps entrepreneurial engineers articulate their product’s value and get more ideal customers. She hosts The Business of Cloud Native, a podcast about the business side of cloud native and open source technology, contributes to The New Stack and writes the Positioning Open Source blog. More info. We want to make this podcast better for you! Take a few minutes to take our short survey.…

The DevRelX Podcast (ex Under the Hood of Developer Marketing)

1
MasterTips: Developer-led growth 41:29

לפני 4 years41:29

41:29

Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-led means to them in a panel held on June 9 during the Future Developer Summit Episode 2. Tyler Jewell , Managing Director at Dell Technologies Capital Kimberlee Archer , Head Of Global Marketing - Augmented Reality & Camera at Snap Inc. Patrick Chanezon , GM, Cloud Developer Advocacy at Microsoft Emilio Salvador , PM, Cloud Developer Advocacy at Google Host: Andreas Constantinou , CEO & Founder at SlashData Some of the topics discussed are: What are the new audiences and how are they different? GenZ developers, creators, citizen developers Developers vs creators What "developer-led" means Low-code platforms How are organisations adapting to new audiences How are we moving from apps to platform and from consumers to developer audience And more! Listen to this episode to see what "developer-led" businesses prioritise in their strategies.…

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Developer Marketing does not exist with Adam Duvander