039: Masters Degrees in Media Management, Mentoring, and Masterful Social Media Marketing with Mike Metzler

The Digital Marketing Mentor

Mike Metzler has long had a home on social media: beginning on Facebook in 2005 as a college student to interviewing celebrities octagon-side for UFC Instagram to becoming a social media consultant and strategist. In this episode, you’ll learn the many steps it took to get to this point and how his first boss/mentor and doodling his corgi as an astronaut helped him along his path. Get ready for a great cliff’s notes version of Social Media Marketing 101 with Mike Metzler.
Episode Highlights

• Mike Metzler got his undergraduate and graduate degrees back-to-back from St. Edwards University. He then went on to have a great mentor in his first boss, who taught him many career skills. These days, Mike believes those he mentors would simply call him ‘friend.’ As he works in the social media industry, he tries to help guide the younger generation, who often find themselves thrust into the limelight as influencers. They often know how to perform on social media, but they don’t necessarily know “business,” so he helps them avoid being taken advantage of in their career.
• When it comes to the keys to great mentorship, Mike has fairly solid pillars:
  • First, and most importantly, be available, more available than just what’s convenient for you. It is a big commitment that you can’t make for everyone.
  • Next, a mentor should encourage responsible risk-taking. It’s your job to push your mentee to help them grow but know the risk so they don’t gamble with their career.
  • Finally, a mentor must hold their mentee accountable. If they say they’re going to tackle a particular challenge, you should follow up with them and make sure they actually took action.
• Mike has done plenty of work in the social media space over nearly two decades (hey, Facebook circa 2007, we’re talking about you). Throughout his time in the digital world, he’s seen many social platforms come and go and grow. He’s a big proponent of being on every social platform as early as you can. He’s found that the early adopters and those who take “responsible risks” are those who often find success on social media.

Episode Links

• LinkedIn
• Instagram
• Facebook
• Twitter/X
• Snapchat

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

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• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.