Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!
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תוכן מסופק על ידי Danny Gavin. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Danny Gavin או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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078: Office Hours | Problem-Solving in Paid Search: Best Practices & Common Red Flags with Brianna Deboever
Manage episode 462507209 series 3436548
תוכן מסופק על ידי Danny Gavin. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Danny Gavin או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge’s Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls. Whether you’re a seasoned marketer or just getting started, this episode will guide you through building stronger, more efficient paid search campaigns.
Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!
Episode Highlights:
- When it comes to Google Ads campaign setup, a few best practices include limiting ad groups to 3-7 keywords, avoiding overuse of broad match keywords, and setting location settings to “presence only.”
- Once your campaigns are ready to go live, Brianna recommends beginning with manual bidding and regular monitoring of conversion tracking to ensure accuracy and alignment before transitioning to automated tracking tactics.
- Brianna suggests incorporating negative keywords to reduce wasted ad spend and reviewing search terms frequently to refine keyword lists, assign accurate values to conversions, and enhance targeting.
- It’s good practice to utilize tools like Clickcease, Google Tag Manager and GA4 in paid search to block spam traffic, streamline conversion tracking, and ensure alignment with campaign goals.
Episode Links:
- Brianna’s Linkedin
- Brianna’s previous The Digital Marketing Mentor podcast episode
Follow The Digital Marketing Mentor:
- Website and Blog: thedmmentor.com
- Instagram: @thedmmentor
- Linkedin: @thedmmentor
- YouTube: @thedmmentor
Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:
- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
- ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
פרקים
1. 078: Office Hours | Problem-Solving in Paid Search: Best Practices & Common Red Flags with Brianna Deboever (00:00:00)
2. Optimizing Google Ads Campaigns (00:00:05)
3. Keyword Optimization Strategies in Google Ads (00:10:08)
4. Optimizing Conversion Tracking in Google Ads (00:15:06)
81 פרקים
שתפוManage episode 462507209 series 3436548
תוכן מסופק על ידי Danny Gavin. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Danny Gavin או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge’s Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls. Whether you’re a seasoned marketer or just getting started, this episode will guide you through building stronger, more efficient paid search campaigns.
Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!
Episode Highlights:
- When it comes to Google Ads campaign setup, a few best practices include limiting ad groups to 3-7 keywords, avoiding overuse of broad match keywords, and setting location settings to “presence only.”
- Once your campaigns are ready to go live, Brianna recommends beginning with manual bidding and regular monitoring of conversion tracking to ensure accuracy and alignment before transitioning to automated tracking tactics.
- Brianna suggests incorporating negative keywords to reduce wasted ad spend and reviewing search terms frequently to refine keyword lists, assign accurate values to conversions, and enhance targeting.
- It’s good practice to utilize tools like Clickcease, Google Tag Manager and GA4 in paid search to block spam traffic, streamline conversion tracking, and ensure alignment with campaign goals.
Episode Links:
- Brianna’s Linkedin
- Brianna’s previous The Digital Marketing Mentor podcast episode
Follow The Digital Marketing Mentor:
- Website and Blog: thedmmentor.com
- Instagram: @thedmmentor
- Linkedin: @thedmmentor
- YouTube: @thedmmentor
Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:
- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
- ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
פרקים
1. 078: Office Hours | Problem-Solving in Paid Search: Best Practices & Common Red Flags with Brianna Deboever (00:00:00)
2. Optimizing Google Ads Campaigns (00:00:05)
3. Keyword Optimization Strategies in Google Ads (00:10:08)
4. Optimizing Conversion Tracking in Google Ads (00:15:06)
81 פרקים
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1 081: Powered By Psychology: Jyll’s Guide to Google Ads, Audience Targeting & Mentorship 46:01
46:01 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
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הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this episode, Danny speaks with Jyll Saskin Gales, a Google Ads coach and former Google employee, about her journey from studying psychology to becoming a leader in digital advertising. Join us as Jyll shares insights on her time at Google, how she transitioned to consulting, and her approach to coaching and mentorship. She discusses personal branding, content creation, and the importance of audience segmentation in Google Ads. Jyll's experience offers helpful advice on optimizing ad effectiveness and business growth, applicable regardless of your level of experience with digital marketing. Episode Highlights: Jyll shares her journey from psychology to Google Ads mastery along with the importance of mentorship and strategic learning. She discusses the key differences between coaching and mentorship and how both play a role in personal and professional growth. Jyll dives into the immense value of niching down in marketing and how specificity in audience segmentation leads to stronger connections and business success. A firm belief Jyll has for businesses getting started in paid advertising, is to focus on establishing a solid organic marketing foundation to validate messaging. Her upcoming book, Inside Google Ads: Everything You Need to Know About Audience Targeting , explores the changes in audience segmentation and advertising. Episode Links: 🔗 Website: jyll.ca 🔗 LinkedIn: /in/jyllsaskingales 📖 Upcoming Book: Inside Google Ads: Audience Targeting Mastery Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 080: Curiosity, Community, & Confidence: Ameet’s Journey to PPC Leadership 49:24
49:24 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי49:24
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text This episode of the Digital Marketing Mentor features Ameet Khabra, founder of Hopskip Media, who shares her unconventional journey from studying business administration to an unexpected stint in audio engineering, leading her to become a prominent figure in the PPC space. The conversation explores the importance of mentorship through nurturing community and personal passions, as well as dissects the role of AI and the value of asking the right questions. In this uplifting episode, Ameet’s story serves as an inspiration for aspiring digital marketers, showcasing the power of curiosity, community, and confidence in navigating the complexities of the industry. Episode Highlights: Ameet shares her transition from business administration to marketing at Kwantlen Polytechnic University, where her exposure to email marketing and Google Ads sparked her interest in the field and her belief in the importance of curiosity and asking questions to unlock professional opportunities. She describes mentorship as a guiding relationship that fosters critical thinking and transparency, recounting experiences with mentors like Julie Friedman, Brian Smith, and Idras Fashan, to showcase how they’ve helped to broaden her perspective. Ameet advocates for authenticity both in her personal relationships and her online presence, noting how her experience sharing personal stories and challenges has helped to position her as a reliable and relatable mentor and leader. Ameet and some of her latest research comparing human versus AI-generated copy reveals the significance of emotional context in effective marketing, advising caution regarding the implications of using AI in the advertising space. She encourages listeners to get involved in supportive online communities, crediting her early involvement in the Google Partner community for her proactive learning and networking opportunities. Episode Links: Follow Ameet on Social Media: Instagram: @adwordsgirl LinkedIn Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 079: From Microsoft to Mentorship: Jeremiah Andrick’s Journey of Lifelong Learning 59:21
59:21 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי59:21
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text What happens when nearly two decades of digital marketing expertise, an entrepreneurial spirit, and a passion for mentorship converge? In this episode of The Digital Marketing Mentor , Danny Gavin sits down with Jeremiah Andrick, a seasoned digital marketing professional who has worked with powerhouse companies like Microsoft, Logitech, and SteelSeries. Jeremiah’s journey is anything but conventional, as he shares how mentorship shaped his career, lessons learned from his immigrant grandfather, and his philosophy of building teams that thrive. Dive into this insightful conversation to learn how personal values, lifelong learning, and challenging the status quo can create extraordinary results in marketing and leadership. Episode Highlights: Jeremiah shares how mentorship is a two-way street, helping both mentor and mentee grow. He highlights the importance of shared learning, testing ideas, and embracing constructive challenges to achieve meaningful progress. In today’s ever-changing digital landscape, Jeremiah emphasizes strategies like avoiding the ROAS trap, aligning marketing with financial goals, and revisiting fundamentals to create impactful, sustainable campaigns. Jeremiah shares how his immigrant grandfather and mentors like Lance Binley shaped his leadership approach, instilling values of resilience, fairness, and investing in others. He also stresses the importance of diverse teams and creating space for all voices to thrive. Episode Links: Jeremiah’s Social Media LinkedIn Instagram Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 078: Office Hours | Problem-Solving in Paid Search: Best Practices & Common Red Flags with Brianna Deboever 26:29
26:29 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי26:29
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this Office Hours episode on The Digital Marketing Mentor Podcast, Danny sits down with Optidge’s Head of Paid Search, Brianna Deboever, to dive deep into Google Ads. As our resident expert in paid search, she shares her insights on spotting red flags, optimizing campaign settings, and avoiding common pitfalls. Whether you’re a seasoned marketer or just getting started, this episode will guide you through building stronger, more efficient paid search campaigns. Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing! Episode Highlights: When it comes to Google Ads campaign setup, a few best practices include limiting ad groups to 3-7 keywords, avoiding overuse of broad match keywords, and setting location settings to “presence only.” Once your campaigns are ready to go live, Brianna recommends beginning with manual bidding and regular monitoring of conversion tracking to ensure accuracy and alignment before transitioning to automated tracking tactics. Brianna suggests incorporating negative keywords to reduce wasted ad spend and reviewing search terms frequently to refine keyword lists, assign accurate values to conversions, and enhance targeting. It’s good practice to utilize tools like Clickcease, Google Tag Manager and GA4 in paid search to block spam traffic, streamline conversion tracking, and ensure alignment with campaign goals. Episode Links: Brianna’s Linkedin Brianna’s previous The Digital Marketing Mentor podcast episode Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 077: Redefining Confidence, Culture, and Connections: Bo Bothe on Mentorship in a Digital World 40:53
40:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי40:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text What if the lessons of a logical classroom and a father’s breakfast table could transform your approach to leadership and life? In this episode of The Digital Marketing Mentor, we talk with Bo Bothe, president and CEO of BrandExtract, a brand strategy firm in Houston, to discover insights gathered over the course of his career journey - from his education, leadership style, and the importance of mentorship. Bo highlights lessons from his father, his MBA experience, and the value of resilience, personal growth, and community. Bo also explores the challenges of hybrid work, detailing his company’s evolving approach to maintaining team connection and productivity in a remote environment. Episode Highlights: Bo highlights the complexities of hybrid work, noting the challenges it poses for team connection and productivity. His company has experimented with various models over the years and has recently moved to a four-day in-office schedule to foster stronger collaboration. He considers his father as a pivotal mentor, whose resilience, positivity, and unconventional wisdom has dramatically shaped his outlook on life. He also mentors others, from employees to young people in sports, and believes in understanding individuals’ personal visions and challenges. Bo values mentorship and takes a personalized approach, tailoring his guidance to individual needs to promote positive personal and professional growth. Episode Links: Bo’s LinkedIn Bo’s Instagram Recent Article on Mentorship and Hybrid Work by Bo Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 076: Mentorship, Metrics, and Mastering PPC: Insights from Sophie Fell 36:28
36:28 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי36:28
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this episode, Sophie Fell, Head of Paid Media at Liberty Marketing Group, shares her journey in digital marketing after motherhood, discussing her transition from managing Facebook posts for a startup to overseeing multi-million-dollar ad campaigns. She emphasizes the value of mentorship, data-driven decision-making, and the challenges faced with top-of-funnel PPC strategies. She highlights the advantages for beginners of being a “t-shaped marketer,” advocating for a blend of broad knowledge of all platforms with deeper specializations. The episode also explores the impact of AI on digital marketing and the evolving role of paid media professionals. Episode Highlights: Sophie built a successful career in PPC and paid media without a formal university degree. She started by managing Facebook posts for a startup and developed her skills through hands-on experience, emphasizing that practical knowledge often outweighs formal education in the marketing industry. Sophie views mentorship as a collaborative relationship built on trust and mutual respect. She credits her mentor, Kevin Ashley, for shaping her career and now mentors others within and outside of her agency, focusing on helping mentees define and achieve their goals. Sophie and Danny share in the belief in the advantages of being a “t-shaped marketer,” possessing a broad understanding across all platforms while having deeper expertise in one or two specific areas as they begin to align with career aspirations. Sophie highlights the critical role of data analysis and optimization in PPC, especially for beginners in the industry. While learning platform UIs is straightforward, understanding metrics, making data-driven decisions, and translating those insights into actions are what set top professionals apart. Many brands fail with top-of-funnel Google Ads campaigns because they focus on the wrong metrics, like direct conversions. Sophie advocates for redefining KPIs to measure engagement and awareness, which can better justify top-of-funnel strategies. Episode Links: Sophie’s LinkedIn Sophie’s X Sophie’s Book: Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 075: Mentorship and Representation: Mike's Journey from Music to Mastering SEO 38:16
38:16 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי38:16
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this episode, Danny speaks with Mike King, SEO pioneer and founder of iPullRank, to explore the power of authentic representation through mentorship in the field of digital marketing and SEO. They discuss Mike’s journey from computer science to SEO leadership. These mentors helped shape his path and model for diversity in the industry and emphasized the importance of visibility for aspiring professionals reflecting all forms of diversity. Listeners will gain insights into the future of SEO, the impact of AI advancements, effective brand-building strategies, and tips on navigating the world of SEO and professional mentorship. Episode Highlights: Although Mike studied computer science, he found his true calling outside the classroom, ultimately leading him to a career in SEO. Mike discusses the importance of explicit and implicit mentors, crediting individuals like Tony Effick, Rand Fishkin, and Will Reynolds for guiding his growth in SEO and helping him think strategically about the big picture in digital marketing and professional network-building. Mike advises small businesses, particularly, to focus on building genuine brand connections and targeting long-tail keywords rather than relying on SEO shortcuts, as Google increasingly favors quality and user-focused content. With the rise of AI-driven search, Mike predicts that SEO optimization will shift toward micro-optimizations within specific content segments and leveraging structured data. Episode Links: Mike’s LinkedIn Mike’s Instagram Mike’s iPullRank Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 074: Blending Creativity and Data: Navigating the Children’s Toy Industry with Katy Katz 45:54
45:54 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי45:54
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text Katy Katz, Head of Digital Marketing and E-Commerce at Basic Fun!, discusses how mentorship, including her mother's early influence, shaped her career and approach to continuous learning in marketing. She emphasizes balancing creativity with data, fostering collaboration, and setting healthy boundaries to build effective growth-driven teams. Episode Highlights: Katy says traditional and non-traditional mentorship has always been incredibly important to her, and attributes her dedication to continuous learning in digital marketing from one of her earliest mentors, her mother. She values relationships that allow for mutual growth and learning, which she applies in her role as a leader. Her unique approach to marketing blends creativity with a data-driven mindset. This balance is critical because she leverages data for e-commerce while fostering creativity in toy marketing. Katy says it’s easier to set boundaries when working at an agency than in-house because the former always has a clearly defined contract. Episode Links: Katy’s LinkedIn Katy’s X Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 073: The Risks of AI-Generated Content at Scale: How One Business’s Strategy Led to Traffic Declines (Office Hours) 42:49
42:49 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי42:49
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this special episode, Senior SEO Strategist Mandy Politi reveals key strategies for mastering SEO in the age of AI, focusing on Google's EEAT guidelines. Through the compelling case study of a real Optidge client, Mandy and Danny highlight the risks of relying too heavily on AI-generated content for the sake of ramping up quantity, emphasizing the importance of aligning content with user intent. The conversation shares expert insights on on-page and local SEO, comprehensive content audits, addressing technical challenges, and best practices to ensure long-term success in search rankings. An Optidge "Office Hours" Episode Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing! Episode Highlights: Mandy emphasized that AI is a valuable tool but must be used in alignment with Google’s EEAT guidelines. Content created at scale using AI can lead to a dramatic drop in traffic if it prioritizes search rankings over user experience and relevance, as seen with Client X. Taking the approach of targeting every possible keyword, even those that are irrelevant, and producing low-quality content are both harmful tactics for a website’s long-term performance. These strategies were especially detrimental for a business in the medical field, where establishing trustworthiness is essential. Unqualified traffic results in users quickly exiting the site, signaling to Google that the content is irrelevant, leading to drops in rankings and overall site performance. The conversation highlighted that duplicating content, especially using AI, dilutes SEO value and confuses Google about which pages to rank. For Client X, this led to non-indexed pages, poor rankings, and irrelevant traffic, showing the importance of targeting the right keywords and maintaining content quality. The solution lies in a thorough content and technical audit, focusing on removing irrelevant content, resolving duplication, and optimizing for qualified traffic. By following these best practices, the client could see improvements in traffic and conversions over time. Episode Links: Mandy’s LinkedIn Another TDMM episode with Mandy Optidge blog on this case study Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 072: Intersection of Brand and Performance Marketing: Transforming SEO at Wix with Mordy Oberstein 47:34
47:34 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי47:34
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this episode of The Digital Marketing Mentor , Danny talks with Mordy Oberstein, Head of Brand SEO at Wix, about his unique career path from teaching to SEO expertise. Mordy discusses the importance of mentorship and education, Wix's SEO transformation, and the impact of brand identity on search rankings. He also shares insights on balancing brand building with performance marketing, along with personal stories like his love for the Yankees and ground coffee. Episode Highlights: Mordy views mentorship as a deep interpersonal relationship, where mentors guide by sharing life experiences rather than just teaching skills. Key traits of a mentor include forgiveness, effective communication, and having a clear vision. Mordy says it was community engagement, product improvements, and strategic rebranding efforts that helped propel Wix into an SEO leader in the industry. Mordy emphasized the growing importance of brand marketing in SEO, arguing that brand identity, recognition, and reputation can significantly boost search engine rankings and long-term success. Mordy explained the tension between performance marketing, which seeks immediate results, and brand marketing, which focuses on long-term relationship building. He stressed the need for businesses to balance both approaches for sustainable growth. Episode Links: Mordy’s LinkedIn Mordy’s X Mordy’s podcast, the SEO Rant Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 071: Scaling with Strategy: Ross's Journey from Creative Writing to Digital PR Leadership 35:31
35:31 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי35:31
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this episode of the Digital Marketing Mentor podcast, host Danny Gavin sits down with Ross Hudgens, the founder and CEO of Siege Media. Ross shares his journey from studying creative writing to scaling one of the leading content marketing agencies through discussion on the role of mentorship, strategies for scaling a business, and evolving SEO practices in the age of AI. Whether you're a budding entrepreneur or a seasoned marketer, this episode offers practical advice and insights on business growth and effective digital marketing. Episode Highlights: Mentorship has played a crucial role in Ross’s career. Influential digital marketing figures and direct competitors such as Grayson LaFrance and Wil Reynolds have provided guidance and support in his successful pursuit of scaling Siege Media. Effectively scaling his agency has meant Ross has had to learn to delegate responsibilities, particularly in sales and operations. Ross’s approach to SEO has evolved from traditional link building to “product-led digital PR.” This includes creating unique, data-driven content that stands out in a digital landscape. Episode Links: Siege Media Ross LinkedIn Ross’s X Ross’s Instagram Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 070: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) 56:10
56:10 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי56:10
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text It’s been said that the future of digital marketing is female: creative, data-driven, and unstoppable. Join us for an inspiring episode of the Digital Marketing Mentor as we explore and reflect on past conversations that follow the remarkable journeys of women who are breaking barriers and redefining the industry. From embracing unexpected or unplanned career transitions and the importance of mentorship to overcoming imposter syndrome and balancing expectations, this group of women is laying the groundwork for the next generation and leading the charge in digital transformation. Episode Highlights From journalism and physical therapy to theater and psychology, these inspiring women shed light on the non-linear career paths that can lead to success in digital marketing. The prevalence of imposter syndrome and self-doubt in the workplace is growing and it's crucial to proactively address it by finding mentors and prioritizing continuous learning. Mentorship has played a crucial role in all of these women's lives - fostering community and inclusivity in the workplace and allowing them to effectively build careers they are proud of. This episode highlights the importance of supporting the next generation of female digital marketers by creating new opportunities, bridging skill gaps, and promoting diversity and inclusion. Episode Links Sarah Presch , Purna Virji , Tracy Murray , Vicky Charleston , Sicily Dickenson , Navah Hopkins , Shelly Fagin , Adele Beiny , Emily Ryan , Batli Joselevitz , Allie Danzinger , Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 069: Optimizing Minds: Psychology of SEO, Cognitive Bias, & Neurodivergent Inclusion 37:14
37:14 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי37:14
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text The perfect blend of digital marketing and psychology, this discussion features Sarah Presch, Digital Marketing Director of Dragon Metrics, who shares her journey from studying marketing to pursuing psychology, emphasizing the critical role of understanding consumer behavior in this space. The conversation explores the rewarding nature of mentorship, emphasizing mutual learning, humility, structured success plans, and regular check-ins. In this episode, Sarah explores ethical considerations in digital marketing and SEO, including the influence of cognitive bias, the importance of psychological safety, and the challenges of ethical content creation. The discussion wraps with Sarah’s passion for music as a therapeutic tool and how it’s all tied into her achievements with Dragon Metrics. Episode Highlights: Understanding human behavior is crucial in marketing and the intersection between psychology and marketing promotes innovation and perspective. Sarah founded Neurodivergents in SEO to provide a safe space for digital marketing professionals on the spectrum to talk and learn about marketing career paths. Ethical considerations that exist in digital marketing and SEO, include the influence of cognitive bias - specifically a user’s confirmation bias, the importance of psychological safety, and the challenges of ethical content creation. She stresses the importance for marketers in understanding an audience’s culture and language. Episode Links: Sarah’s professional website Sarah’s LinkedIn Sarah’s X Dragon Metrics website Dragon Metrics LinkedIn Neurodivergents in SEO Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 068: Amplifying AI: Crafting Compelling Content and Superior SEO Strategies 44:29
44:29 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:29
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text This episode of The Digital Marketing Mentor takes us through the remarkable journey of Julia McCoy, President of Content at Scale, whose early struggles finding a passion inspired a career transition to the world of freelancing. In overcoming doubts and with the support of mentors along the way, she’s turned storytelling passion into a thriving career, pioneering several approaches to marry SEO, content creation, and AI to enhance efficiency and productivity. Julia reveals her take on the role of mentorship in shaping our professional paths - sharing stories of support through her launch into public speaking and entrepreneurial pursuits. Tune in to hear Julia’s predictions on the future of content and SEO, and how AI is powering the charge. Episode Highlights: Having transitioned to digital marketing, Julia shares her take on how mentorship plays a crucial role in shaping career paths, sharing stories of her own mentors who have encouraged her to step into entrepreneurship and embrace public speaking. Julia says content writers should embrace the arrival of AI and learn to use it to their advantage, harnessing the power of these tools for more creative content solutions. Julia has launched a feature that allows AI to replicate a writer's style and unique voice which helps maintain brand identity and integrity. Her Unified Editor tool allows anyone to create powerful content regardless of their writing experience making the writing process more accessible and efficient. AI is revolutionizing content marketing by allowing writers to focus on strategic thinking and creativity while keeping burnout at bay. Episode Links: Julia’s Linkedin Julia’s Instagram Julia’s YouTube Julia’s books Content at Scale Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
1 067: Office Hours | The Superpowers of Effective PPC Budget Management and Pacing with Alejandro Torres 37:55
37:55 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי37:55
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיSend us a text In this ‘Office Hours’ episode, we examine PPC budget management closely. We speak with paid search analyst, Alejandro Torres, whose frustration with unpredictability of Google Ads’ spend tracking led to a revolutionary solution. With the assistance of his team, they built a robust tool designed to help them with pacing the spending schedule and optimizing the budgets of PPC campaigns for their clients. Tune into an episode packed full of tips on the technical aspects, team collaboration, and unique challenges faced in managing PPC campaigns. An Optidge "Office Hours" Episode Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing! Episode Highlights: Despite Alejandro’s initial disinterest in digital marketing in college, his path led him back, allowing him to apply his practical knowledge in finance and management to his current role on the Optidge PPC team. Alejandro initially heard about an innovative, data-tracking PPC tool, Dataslayer, from another department at Optidge and began testing the tool to see how its capabilities might help handle the headache of tracking PPC campaign spending. Dataslayer and the custom solution put together by Alejandro and the team can now accurately monitor the spending habits of multiple campaigns at once and notify the PPC team when they’re under or overspending (with special thanks to color coding). Episode Links: Alejandro’s LinkedIn Dataslayer Optidge PPC Services Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.…
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