Gain Client's Trust by ensuring Cybersecurity

The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I interviewed Zach Kromkowski, co-founder of Sention, about the importance of cybersecurity for small businesses and marketing firms.

Zach's cybersecurity journey began with a passion for problem-solving and a talent for turning ideas into reality. Blending intelligence, tenacity, and a love for community education, he simplifies cybersecurity through webinars, workshops, and consultations, helping MSPs and enterprises easily enhance their security.

We discuss best practices for system hardening, managing security in a distributed workforce, and the significance of password management and compliance standards. The conversation also touches on the risks AI poses in cybersecurity and the necessity of implementing two-factor authentication and VPNs. Zach also emphasizes that adequate security doesn't require a large budget and offers practical steps businesses can take to enhance their security posture.

Key Takeaways

• Cybersecurity is crucial for marketing firms and small businesses.
• System hardening can be done without a large budget.
• Managing security in a distributed workforce requires clear policies.
• Google Workspace users should regularly review linked accounts.
• Password managers are essential for secure password storage.
• Two-factor authentication (2FA) is a must for all software.
• SOC 2 compliance is a common standard for businesses.
• AI poses unique risks in cybersecurity that need to be addressed.
• Adding layers of security can deter potential attacks.
• Educating employees about security risks builds trust.

More About Zach Kromkowski:

• Add Zach Kromkowski on LinkedIn - https://www.linkedin.com/in/securityzachkromkowski/
• Check out his Website - http://senteon.co/
• Subscribe to his YouTube channel - https://www.youtube.com/@senteonCISBenchmarks

This episode of The Duct Tape Marketing Podcast is brought to you by: Active Campaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today

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Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/

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