Picture Instruments - A Customizable Automation Solution with Robin Ochs and Austin Timyan

The E-commerce Content Creation Podcast

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תוכן מסופק על ידי Daniel T Jester and Daniel Jester. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Daniel T Jester and Daniel Jester או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/profits-through-podcasting">Profits Through Podcasting</a></span>

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Profits Through Podcasting

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Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podcasting is for you! Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear their stories and strategies and find out how to turn your health-focused podcast into a lead-generating machine while growing your authority.

לפני שנתיים 32:47

MP3•בית הפרקים

Summary

Picture Instruments is a maker of automated imaging devices and software, everything from all in one studio solutions with automated product & lighting control, to plugins and stand alone software packages. Daniel had the pleasure of hosting Robin Ochs and Austin Timyan on the podcast for this episode, so they could share with him a bit about the origins of the company and where they see themselves growing in the future.

Key Takeaways

Picture Instruments began with one tool that Hensel encouraged the team to tak
The companies growth has been organic, and a bit niche focused. Picture Instruments has built its features and software components based on the needs of customers as they come. Wine sellers, car companies and dealerships, and beyond.
While each unique customers solution is specific to them, Picture Instruments doesn't overextend on the customization. Features are developed that benefit as many customers as possible.
Picture Instruments also sells some of it's software as stand alone pieces, available to end users who need plugins for various types of work.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

183 פרקים

#Tech #MBA #Fashion and Beauty #Arts #Business #Creative Forces #Calvin Lanz Sound #Daniel Jester #ECommerce #Commercial Photo Studio #Content Creation #Creative Production #Fashion #Photography #SaaS

Picture Instruments - A Customizable Automation Solution with Robin Ochs and Austin Timyan

The E-commerce Content Creation Podcast

published לפני שנתיים

שתפו

MP3•בית הפרקים

Summary

Key Takeaways

Picture Instruments began with one tool that Hensel encouraged the team to tak
The companies growth has been organic, and a bit niche focused. Picture Instruments has built its features and software components based on the needs of customers as they come. Wine sellers, car companies and dealerships, and beyond.
While each unique customers solution is specific to them, Picture Instruments doesn't overextend on the customization. Features are developed that benefit as many customers as possible.
Picture Instruments also sells some of it's software as stand alone pieces, available to end users who need plugins for various types of work.

Discount Code

Reminder to use code ECCP to get your first month of PhotoRoom Pro for free! Thanks to the PhotoRoom team for the generous offer.

Credits
Produced by: Creative Force - creativeforce.io
Edited by: Calvin Lanz Sound - clsound.net
Hosted by: Daniel Jester - danieltjester.com

183 פרקים

כל הפרקים

1
Painting Over a Band-Aid 44:24

לפני 1 day44:24

44:24

Summary In this episode of the e-commerce content creation podcast, Daniel discusses the importance of studio audits and the physical layout of studios in enhancing workflow efficiency. He introduces the concept of workshops aimed at improving digital workflows and emphasizes the need for identifying quick wins within studio processes. The conversation highlights the interdependence of studio workflows, the challenges of managing exceptions in production, and the critical role of documentation and last but not least, the importance of celebrating team wins and continuous improvement in studio operations. Key Takeaways The studio audit focuses on both physical layout and workflow. Internal tools can sometimes outperform external solutions. Physical space impacts digital workflow significantly. Workshops can help identify and improve digital processes. Quick wins are essential for team morale and efficiency. Studio workflows are highly interdependent and complex. Managing exceptions is crucial in production processes. Documentation is often lacking and relies on tribal knowledge. Celebrating wins boosts team motivation and recognition. Continuous improvement is key to operational success. Credits Hosted by: Daniel Jester - danieltjester.com…

1
Authenticity and Consistency in the Attention Economy with Kelly G 34:44

לפני 9 ימים34:44

34:44

Summary In this episode of The E-commerce Content Creation Podcast, Daniel Jester and creative director/photo manager turned creative ops consultant Kelly Garthwait dive into a candid, exploratory conversation about authenticity in visual storytelling and the tensions introduced by AI and automation in creative roles. Their dialogue weaves through the influence of social media on brand identity, the importance of consistency in e-commerce visuals, the enduring value of printed photography, and how storytelling creates meaningful connections between brands and audiences. Key Takeaways Authenticity is more than aesthetics – it's about coherence, trust, and meaningful storytelling. Consumers can feel when something is off, even if they can't articulate it. A brand’s inconsistent tone across platforms (e.g., social media vs. streaming ads) can erode trust and feel “two-timing.” Consistent product photography builds customer trust and reduces friction in the shopping experience. Even subtle mismatches in lighting, angles, or image quality can raise subconscious red flags. Daniel shared HauteLook’s strategy of using coordinated color themes to maintain daily visual cohesion. AI can accelerate execution but cannot replace taste or vision. The most successful creative applications of AI come from teams who understand what good looks like and guide the tools accordingly. There’s value in observing trends before overcommitting to tools with fleeting hype cycles. Storytelling provides the essential context that transforms content into connection. Visual narratives, recurring motifs, and Easter eggs (like Daniel’s Signs of the Zodiac series) offer richer engagement. In-person experiences with printed photography or museum exhibits deepen emotional resonance far beyond screen-based consumption. There’s a growing need to reinvest in creative direction as a function that ensures cohesion, especially in content-heavy environments. Creative leadership helps bridge the gap between fast execution (often with AI) and meaningful brand expression.Physical prints offer an emotional and sensory connection that screens can’t replicate. Both Kelly and Daniel emphasized the power of printed art to evoke memory, emotion, and a sense of home. Tools like Zapier and automated workflows can relieve friction in production processes. The goal is not to remove creative roles, but to enable them by reducing logistical bottlenecks (like asset review and approvals). Credits Hosted by: Daniel Jester - danieltjester.com…

1
Are We A Media Company? 45:46

לפני 25 ימים45:46

45:46

Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester discusses treating in-house studios as media companies. He emphasizes the need for organizational respect, investment in creative teams, and the complexity of media production processes. Daniel shares insights from recent workshops and highlights the challenges faced by studio teams, including ad hoc requests and sample management issues. He advocates for a shift in mindset towards recognizing the strategic value of creative teams in e-commerce operations. Key Takeaways Every company with an in-house studio operates as a media company. In-house studios need robust support and workflows. Creative teams are essential for e-commerce success. Organizational respect is crucial for studio efficiency. Ad hoc requests can disrupt production processes. Sample management is vital for studio operations. Investment in creative teams leads to better outcomes. Understanding the complexity of media production is key. Protecting production time enhances efficiency. Shifting mindsets towards in-house studios is necessary. Credits Hosted by: Daniel Jester - danieltjester.com…

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Never Bring Fish To The Studio with Brent Maynard 41:28

לפני 5 weeks41:28

41:28

Summary In this episode, Daniel Jester is joined by studio operations and photography manager Brent Maynard, who shares stories and insights from his unique experience managing photo studios for a major pet brand. Brent dives into the complexities of working with animal talent, from cats and dogs to guinea pigs, birds, and even cockroaches, and explains the specialized studio workflows required to keep animals, handlers, and crew safe and productive. He and Daniel talk about their shared love of optimizing studio layouts, reflect on the importance of removing obstacles for creative teams, and explore how the presence of animal talent transforms everything from set design to crew behavior. It's a fascinating look at the intersection of operational excellence and animal chaos, with a few screaming guinea pigs along the way. Key Takeaways Animal talent adds layers of complexity to studio operations, requiring specialized workflows to ensure safety and smooth production. Studio layout changes can significantly improve efficiency , even without new investments. Small shifts in shelving and table placement led to measurable productivity gains in Brent’s previous roles. Brent’s approach emphasizes reducing physical strain and mental load on creative teams, which often results in better output and less burnout. Studios working with animals must prioritize safety above all else , including airlock-style door systems, species separation, and cautious scheduling. Pet behavior affects production . Even subtle stress signals can compromise a shoot, which is why the pet team plays a critical role in monitoring and interpreting animal body language. Noise and tension on set can disrupt animal performances , so maintaining a calm and low-stress environment is essential for success. The pet team serves as both handler and advocate , ensuring that animals are safe, comfortable, and not being pushed beyond their limits. Animals with professional experience are more predictable , but many shoots also involve non-working pets, which require more patience and flexibility. Unusual animal talent like birds, guinea pigs, and even cockroaches come with highly specific needs. Guinea pigs may scream, birds may curse, and fish are generally not worth the risk due to their fragility. Brent is passionate about studio operations and finding thoughtful, efficient solutions . His experience with complex sets and talent makes him a valuable resource for any production team. Credits Hosted by: Daniel Jester - danieltjester.com…

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Another DAM Episode 45:20

לפני 6 weeks45:20

45:20

Summary In this episode of the E-commerce Content Creation Podcast, Daniel dives deep into the topic of Digital Asset Management (DAM) systems, exploring their importance yet lack of widespread adoption in the E-commerce space. He discusses the differences between cloud storage solutions and DAM systems, emphasizing the need for metadata, version control, and user permissions. Daniel also highlights the challenges of managing assets at scale and the necessity of having a structured workflow. He concludes by encouraging listeners to evaluate their current asset management practices and consider the benefits of implementing a DAM system. Key Takeaways DAM adoption is still relatively low in eCommerce. Cloud storage tools can become chaotic as assets scale. Metadata is crucial for effective asset management. Version control helps track asset iterations and approvals. User roles in DAM systems provide granular access control. Integration with other systems enhances DAM functionality. Scalability is a key factor in choosing a DAM system. Evaluate your team's ability to find assets efficiently. Consider the governance of your digital assets. Stockpress offers a user-friendly DAM solution. Credits Hosted by: Daniel Jester - danieltjester.com…

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Revisiting the Case for 3D in e-comm 36:28

לפני 7 weeks36:28

36:28

Summary In this episode of the Ecommerce Content Creation Podcast, host Daniel Jester discusses the evolving landscape of e-commerce content creation, focusing on the integration of 3D modeling and AI technologies. He explores how these advancements can transform content production, enhance customer experiences, and contribute to sustainability efforts. Daniel emphasizes the importance of understanding customer trust and strategic considerations when adopting 3D technologies, ultimately advocating for a shift towards digital twins and innovative content strategies. Key Takeaways 3D modeling is becoming increasingly relevant in e-commerce. AI tools can significantly reduce the cost and time of creating 3D models. Digital twins of products can streamline content production processes. Sustainability is a key benefit of adopting 3D technologies. Customer trust plays a crucial role in the success of new content experiences. The transition to 3D can be gradual, allowing for testing and adaptation. Strategic planning is essential for successful 3D adoption. 3D models can enhance marketing efforts through personalized content. The technology for 3D modeling is now scalable and accessible. Credits Hosted by: Daniel Jester - danieltjester.com…

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The ECCP Returns! Burnout, H&M, and The Job Hunt 55:19

לפני 8 weeks55:19

55:19

Summary In this episode of the eCommerce Content Creation Podcast, Daniel reflects on his personal and professional challenges over the past year, including feelings of burnout and uncertainty in the creative industry. He discusses the impact of these experiences on his work and the podcast, expressing gratitude for the support he has received from friends and colleagues. The episode also covers recent industry news, including Creative Force's acquisition of SpinMe and H&M's new AI initiatives. In this conversation, Daniel explores the potential of 3D product rendering as a transformative tool in product imaging. Daniel also shares his personal job search journey and career aspirations, emphasizing the importance of community and support during transitions. Key Takeaways 1. Burnout and Honest Reflection Daniel opens up about severe burnout in 2024, especially in the latter half of the year. He describes it not just as being tired of work, but a profound experience of anxiety that affected his ability to do even basic tasks—like scheduling podcast guests. His honesty about this period is a core theme of the episode. 2. Challenges of Freelance Life After leaving Creative Force, Daniel attempted to build a freelance consulting and photography business, but struggled with the business side—timing, invoicing, lead generation, and sustainability. Despite having meaningful projects, the inconsistency of work and cash flow took a toll, both mentally and financially. 3. Industry Uncertainty and Shifting Cadence He reflects on how creative production has changed post-COVID, with traditional seasonal patterns and reliable busy periods now disrupted. Studios no longer have predictable workflows or planning cadences, making it harder for professionals to know when to expect work—or prepare for downturns. 4. Gratitude for Supportive Community Daniel expresses deep appreciation for the friends, colleagues, and partners who supported him during this difficult time. He calls out people like Kowser Ahmed (The KOW Company), Ian Parkes (Stockpress), Bimi Ibok, and others who provided not only work opportunities but emotional support and career advice. 5. Industry News – Creative Force Acquires SpinMe He discusses Creative Force's acquisition of SpinMe after the latter entered administration. He speculates on what that might mean for SpinMe customers and offers his own services to help studios navigate that transition. 6. Mixed Feelings About AI in Content Creation Daniel unpacks his reactions to the rise of AI in eCommerce photography—specifically the use of digital twins of real models (e.g., H&M's recent announcement). While he sees the potential value, he also voices concern about job loss for stylists, models, and creative professionals, and urges the industry to approach these changes thoughtfully. 7. Continued Passion for 3D and Creative Technology Despite his challenges, Daniel remains excited about 3D product rendering. He sees it as a promising tool for sustainable, scalable eCommerce content creation—particularly because it allows studios to generate high-quality assets from existing imagery without physical reshoots or shipping products across the globe. Credits Hosted by: Daniel Jester - danieltjester.com…

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Flash Back: Swinging the Pendulum of Cost and Quality with Mark Stocker of The Very Group 33:10

לפני 19 weeks33:10

33:10

Summary Mark Stocker is Senior Creative Manager for The Very Group, a collection of high volume retail brands based in Liverpool England. Mark was a speaker at the Henry Stewart Photo Studios Ops Forum back in October of 2021 and we invited him on this episode to discuss how the proverbial pendulum needs to (and is!) swing away from the lowest cost per shot possible, to a true strategic consideration capable of driving revenue in a more direct way. After all, it is the creative teams and the solutions they develop that will change the way we buy and sell digitally. Key Takeaways If there were a pendulum, with one side being "Profit Center" and the other side was "Cost Center" for Creative Production at any brand or retailer, the pendulum is probably headed to profit center. That means more investment in creative teams and creative strategy, and moving away from the pursuit of lowest cost per shot. The time is now to focus on investing quality of creative. The pandemic has forced to embrace EXTREME change in our processes and goals. We can save money now with our eyes closed. The power of the creative mind doesn't need to actually click the button to create. It will be todays photographers and stylists that will enable the next revolution of media and e-commerce creative. Investing in spaces is important to investing increasing quality. Links & Resources Mark on LinkedIn The Very Group on LinkedIn Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com…

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Flash Back: Unlearning Fear in the Face of Changing Technology 28:35

לפני 20 weeks28:35

28:35

Summary This is episode 64 of the e-commerce content creation podcast and Daniel is unpacking his terrible fear of changing technology with Conrad Sanderson. If there’s anyone who understands the relationship between change and fear, it’s probably Conrad, while he’s not a licensed therapist or anything, his career has spanned many changes in the technology that drives our industry and his job has taken him halfway around the world, moving back and forth across the US, and now across the Atlantic to Germany. We unpack the fears that creep up when we start to talk about what the future holds for creative production teams, and how we can meet them rationally, and see them for what they are, an opportunity. The instagram account Daniel reference's in the episode belongs to Peter Tarka, @petertarka Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com…

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Flash Back: Building the Plane in the Air with Matthew Schulert 35:05

לפני 21 weeks35:05

35:05

Summary Matthew Schulert was lead photographer and one of the earliest studio team members at HauteLook, a flash sale site that Nordstrom bought in 2011. Matthew and Daniel talk about the the history of that studio as it grew from just 3 sets, to over 10 times that size across many iterations of studios throughout Southern California. Why is this episode called building the plane in the air? No one really knew exactly how to build a high volume e-comm studio to support a flash sale site back then, so everyone had to figure out as they went, and as we mention during the episode: At that time, no one was talking to each other. Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com…

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The Flash Drive Files - Episode 6 with Linnea Bullion 55:30

לפני 22 weeks55:30

55:30

Takeaways Linnea's early exposure to photography came from her father's hobby and her own experiences with disposable cameras. She emphasizes the importance of personal work in developing her artistic style. Linnea discusses the challenges and advantages of shooting with digital versus film cameras. The use of grain in photography is highlighted as a technique to enhance images and create a film-like quality. She shares her journey of finding a niche in photography and the importance of stylistic consistency. Linnea's self-portraits emerged from a place of fear but evolved into a significant aspect of her work. The conversation touches on the competitive nature of photography and the pressure to be versatile. Linnea's commercial work often reflects her personal style, leading to unique client collaborations. She reflects on the evolution of her artistic practice and the confidence gained over time. The episode concludes with Linnea's thoughts on the creative process and the joy of photography. The pandemic was a turning point for my photography. Client expectations often need to be managed carefully. Planning for animations requires careful consideration. Simplicity in animation can lead to satisfying results. Credits This podcast was produced by verybusy.io and co-produced by Daniel Jester Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication…

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Skateboarding, Photography, and Learning with Ryan Lusteg 33:38

לפני 22 weeks33:38

33:38

Summary In this episode of the E-commerce Content Creation Podcast, host Daniel Jester speaks with Ryan Lustig, a seasoned photographer who transitioned from skateboarder to professional photographer to studio leader. They discuss the evolution of photography careers, particularly in e-commerce, and how many photographers found their way into the industry through unconventional paths. Ryan shares his personal journey, including his experiences working with various brands and the challenges of moving into leadership roles. The conversation also touches on the importance of maintaining a creative outlet and the future aspirations of photographers in a changing industry.…

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Creating Community with Matt Ware 42:05

לפני 23 weeks42:05

42:05

Summary In this episode, Daniel Jester and Matt Ware discuss the evolving landscape of creativity within the eCommerce and photography industries. They explore the importance of community, the impact of the pandemic on social connections, and the necessity of fostering creativity in all aspects of work. The conversation highlights practical approaches to encourage creative exploration and collaboration among teams, emphasizing that creativity is not limited to traditional artistic roles but exists in every workplace. In this conversation, Matt Ware and Daniel discuss the significance of creativity and storytelling in branding, the challenges of data-driven marketing, and the evolving landscape of art and photography. They emphasize the importance of internal culture and community in shaping a brand's narrative, while also addressing the need for a balance between creativity and measurable outcomes. The discussion highlights the potential for art to thrive in challenging times and the necessity of valuing photography in a digital age.…

1
The Flash Drive Files - Episode 5 with Matt Licari 1:01:21

לפני 25 weeks1:01:21

1:01:21

Takeaways Matt Licari identifies as a portrait photographer at heart. Celebrity photography often involves quick, high-pressure situations. Building a connection with subjects is crucial for capturing authentic moments. Technical preparation is essential for successful shoots with limited time. Finding creative expression within constraints can lead to unique results. Emotional intelligence is key in high-stress photography environments. Photography can serve as a form of unlicensed therapy for subjects. Personal work can lead to unexpected opportunities. SEO efforts can pay off years later. Trusting your technical skills enhances creativity. Fashion photography requires understanding of the industry. Lookbooks have evolved with digital trends. Technology has streamlined post-production processes. Learning from mistakes is crucial in photography. Building a conducive workspace enhances focus. Influences shape an artist's unique voice. Embracing one's journey is vital for growth. Credits This podcast was produced by verybusy.io and co-produced by Daniel Jester Visit VeryBusy.io/fdf to learn how they can help you streamline your review process and post production communication…

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Studio Economics 101 with Caleb Raynor 54:37

לפני 25 weeks54:37

54:37

Summary This week's episode features Caleb Raynor, taking us back to school for studio economics 101. We talk about the mechanics and metrics that determine the financial success of the photo studio and how you can learn to speak that language fluently when making the business case for more investment in your creative teams.…

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Picture Instruments - A Customizable Automation Solution with Robin Ochs and Austin Timyan

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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Picture Instruments - A Customizable Automation Solution with Robin Ochs and Austin Timyan