Did Google's Recent Algorithm Update Target Amazon?

The eCommerce Playbook - For Magento, Shopify & BigCommerce

The eCommerce Playbook - For Magento, Shopify & BigCommerce

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Encore: Will Poulter, Dave Beran, and The Bear 52:22

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Season 3 of the smash hit FX/Hulu show “The Bear” roared to life just days ago, but Will Poulter (the actor who plays fan-favorite Luca) and 2014 F&W Best New Chef Dave Beran had been prepping for weeks. Poulter — like his co-star Jeremy Allen White — staged with Beran at his Santa Monica restaurant Pasjoli to learn how to accurately portray a professional chef onscreen. The lessons went so well, Beran says he’d hire Poulter as a cook — even despite a messy mishap with a pastry bag. The two dished all about getting kitchen culture right on and offscreen, what it takes to be at the top of your craft, and the pure magic of a great restaurant service. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

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If your eCommerce company is like many, your competitors fall into two categories: Amazon. And everybody else.

Unfortunately, Amazon has become harder and harder to compete with every year. Many eCommerce companies have given up on organic traffic altogether, knowing the top of those results are always dominated by Amazon.

Instead, they dedicate their budgets to paid traffic. Many actually join forces with Amazon, giving up some of their revenues in exchange for not having to give up altogether.

That’s why this most recent Google algorithm update is so interesting. Whether it was on purpose or not, the changes do seem to hurt Amazon.

In the fight between two online Goliaths, the victor may – finally – be smaller eCommerce companies.
Blog Post
Contact us at: hi@iwdagency.com

IWD Agency - The eCommerce Experts
IWD Agency - Marketing Services
IWD Agency - Magento Development Agency
==============================================================

Other eCommerce Resources:

Shopify vs Amazon
Richest eCommerce Companies
9 Reasons Tesla Will Move its HQ to Texas
The History of Zappos
Shopify Stock Crushes Estimates
==============================================================

Subscribe to our channel: https://bit.ly/2UqyOg2
IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more.

On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below.
==============================================================

While you're at it, check out our blogs.

===========================================================

100 פרקים

#Business #Marketing #iwd Agency #Video

The eCommerce Playbook - For Magento, Shopify & BigCommerce

Did Google's Recent Algorithm Update Target Amazon?

The eCommerce Playbook - For Magento, Shopify & BigCommerce

17 subscribers

published לפני 4 שנים

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MP4•בית הפרקים

סדרה בארכיון ("עדכון לא פעיל" status)

When? This feed was archived on June 01, 2024 01:55 (1y ago). Last successful fetch was on April 26, 2024 15:25 (1y ago)

Why? עדכון לא פעיל status. השרתים שלנו לא הצליחו לאחזר פודקאסט חוקי לזמן ממושך.

If your eCommerce company is like many, your competitors fall into two categories: Amazon. And everybody else.

Instead, they dedicate their budgets to paid traffic. Many actually join forces with Amazon, giving up some of their revenues in exchange for not having to give up altogether.

That’s why this most recent Google algorithm update is so interesting. Whether it was on purpose or not, the changes do seem to hurt Amazon.

In the fight between two online Goliaths, the victor may – finally – be smaller eCommerce companies.
Blog Post
Contact us at: hi@iwdagency.com

IWD Agency - The eCommerce Experts
IWD Agency - Marketing Services
IWD Agency - Magento Development Agency
==============================================================

Other eCommerce Resources:

While you're at it, check out our blogs.

===========================================================

100 פרקים

#Business #Marketing #iwd Agency #Video

Wszystkie odcinki

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Best B2B eCommerce Platforms 2023 (Shopify Plus, BigCommerce, or Magento) 14:20

לפני 2 years14:20

14:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services The B2B ecommerce landscape is changing rapidly. In this episode, Joe takes us over what companies are doing to take advantage of this, and the top platforms to consider for your B2B ecommerce store. ============================================================== Bookmarks: 00:00 - B2B Ecommerce Platforms 00:32 - Top Concerns for B2B Companies Going Online 00:56 - Why You Definitely Need to Go Online 02:47 - B2B Ecommerce Growth 04:23 - Hybrid Approach: Nurturing Online and Offline Sales 05:30 - Top B2B Ecommerce Platforms 06:29 - Pros and Cons of Shopify, Shopify Plus 09:36 - Pros and Cons of BigCommerce 11:12 - Pros and Cons of Adobe Commerce, Magento ============================================================== Other eCommerce Resources: Shopify New Features 2023 Steve Jobs' True Vision for the Internet | PWA Simplified Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturers eCommerce Website Success with Adobe Commerce: Helly Hansen Review Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review What is B2B Commerce? Online B2B Marketing Strategies for 2023 How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
B2B Ecommerce Marketing Strategies in 2023 7:37

לפני 2 years7:37

7:37

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services The B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game. In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the trending approaches to make the most of your ecommerce online store. ============================================================== Bookmarks: 00:00 - B2B Ecommerce Strategies in 2023 00:45 - Reasons Why the B2B Landscape is Changing 01:26 - What Millennials and Gen Z Expect in Their Ecommerce Experience 02:13 - Ecommerce Continued Growth 03:00 - Online VS Offline Sales 03:10 - B2B Revenue from Online Sales 03:24 - Offline Sales Still Matter: Considering a Hybrid Approach 04:18 - Industry Spotlight: US Manufacturers in Ecommerce 04:37 - B2B Wholesalers and Manufacturers Digital Presence 05:06 - Trending Ecommerce Features to Invest in 05:43 - Personalization in B2B Ecommerce 06:43 - Proven Conversion Rate Optimization Tactics ============================================================== Other eCommerce Resources: Shopify New Features 2023 Steve Jobs' True Vision for the Internet | PWA Simplified Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturers eCommerce Website Success with Adobe Commerce: Helly Hansen Review Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review What is B2B Commerce? Online B2B Marketing Strategies for 2023 How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Steve Jobs’ True Vision for the Internet | PWA Simplified 10:35

לפני 2 years10:35

10:35

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services If you're someone who's heard of the term Progressive Web Apps (PWA) and want to know how it might affect your business, but you don't necessarily need a full techie breakdown, then this is the video for you. Let's take a look at how PWA came about, and some of the companies that have been successfully using the technology to increase revenue through a lot of really interesting use cases! ============================================================== Bookmarks: 00:00 - Progressive Web Apps - PWA presented by Steve Jobs 01:27 - The History of Progressive Web Apps 03:20 - PWA is Born! 04:49 - What Actually is PWA? Defining Characteristics 06:33 - Companies Winning the PWA Game 09:27 - Conclusion: PWA is Here to Stay ============================================================== Other eCommerce Resources: Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturers eCommerce Website Success with Adobe Commerce: Helly Hansen Review Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review What is B2B Commerce? Online B2B Marketing Strategies for 2023 How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
eCommerce Website Success with Adobe Commerce: Helly Hansen Review 11:24

לפני 2 years11:24

11:24

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering why name brand companies choose Adobe Commerce as their eCommerce platform? Look no further than Helly Hansen! In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience. ============================================================== Bookmarks: 00:00 - Adobe Commerce for eCommerce Companies 00:13 - Helly Hansen Overview 00:36 - Adobe Commerce Store Views 00:56 - Store View Switcher for International Sales 01:34 - Utilizing Store Views for SEO 03:08 - Search Functionality and Search Tools 04:20 - Stationary Product Configurator (Lorin's Favorite) 04:36 - Fit Finder Tool 05:34 - Customer Reviews with Yotpo 06:30 - Category Recommendations 06:57 - Shopping Cart 07:45 - PWA (Progressive Web App) 08:23 - Blog Strategy: Utilizing Different Blog Versions 09:57 - SEO: Branded Terms and Title Tags ============================================================== Other eCommerce Resources: Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review What is B2B Commerce? Online B2B Marketing Strategies for 2023 How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review 13:16

לפני 2 years13:16

13:16

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering why name brand companies choose Adobe Commerce as their eCommerce platform? Look no further than Wilson! In this episode, we go over their Adobe Commerce site, and how they utilize some of the platform's top features to create a user-friendly, high-converting online experience.. ============================================================== Bookmarks: 00:00 - Adobe Commerce for B2B Companies 01:11 - Wilson's Ecommerce Suite of Tools 01:26 - Using the Entire Adobe Suite: Seamless Integration Across Tools 02:29 - Multiple Store Views and Using Functionality Across Different Stores 03:47 - Yes, You Can Hide Your Prices 04:18 - Product Customizations 05:50 - Different Types of Products Available Out of the Box 06:36 - Search Functionality 07:58 - Corrected Misspellings and Synonyms 08:56 - Attribution Level 09:28 - Color Swatches 09:41 - Layered Navigation 10:07 - Configurable Products 10:46 - UX: Utilizing Above the Fold Content 11:26 - UX: Product Tabs, Mobile Optimization 11:39 - Checkout Process Check out the blog post here: https://www.iwdagency.com/blogs/news/magento-websites-wilson-sporting-goods ============================================================== Other eCommerce Resources: What is B2B Commerce? Online B2B Marketing Strategies for 2023 How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
What is B2B eCommerce? Agency Experts Explain Everything You Need to Know 8:15

לפני 2 years8:15

8:15

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode we go over some of the key features of B2B ecommerce, and why, if you haven't already, you should definitely get your B2B store online! ============================================================== Bookmarks: 00:00 - What is B2B Commerce? 01:06 - B2B Companies Going Online 01:46 - The Benefits of Launching Your B2B eCommerce Store 02:49 - Customizations and Features that Help B2B Online Transactions 03:47 - Yes, You Can Hide Your Prices 04:19 - Approval Process and Customer Segmentation 05:16 - SEO for B2B eCommerce 07:23 - B2B eCommerce Growth Rate And check out our blog post on the topic for more information: https://www.iwdagency.com/blogs/news/what-is-b2b-ecommerce ============================================================== Other eCommerce Resources: How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Online B2B Marketing Strategies for 2023 18:19

לפני 2 years18:19

18:19

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services B2B marketing companies need to understand what strategies make the most sense online for their companies. Far too many make the mistake of trying to reach their ambitious marketing goals by following the same paths their B2C counterparts take. In this episode, the team covers what works best for B2B companies looking to attract customers in 2023. ============================================================== Bookmarks: 00:00 - Lorin Renames the Show 00:44 - Understand B2B Analytics 4:20 - B2B Email Marketing 6:11 - Content Marketing for B2B Buyers 7:00 - Add Your Entire Inventory to Your Site 10:36 - Google Shopping + Paid Ads 11:31 - Improved Product Pages & Better User Experiences 13:35 - Frictionless Purchase Processes 15:21 - Artificial Intelligence Check out the blog post for more info: https://iwdagency.com/blogs/news/B2B-eCommerce-Strategies ============================================================== Other eCommerce Resources: Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
How to Find Low Competition Keywords with High Traffic BUT Should You? SEO Strategy 4:44

לפני 2 years4:44

4:44

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Keywords that get tons of traffic but don't have a lot of competition are the Holy Grail of SEO. Find one of these and you could draw thousands of visitors to your site overnight. Sound too good to be true? Well, it is...kind of. In this episode, John shows you the only real way to find low-competition, high-traffic keywords. But don't worry, it's still pretty easy. ============================================================== Bookmarks: 00:00 - How to Find Low Competition Keywords 00:31 - Why I Don't Recommend This Approach 01:03 - The One Time It Makes Sense to Go After "Low Competition" Keywords 2:18 - The Only Actual Way to Get "Low Competition" Keywords for Long-Term Organic Growth 2:50 - Here's How Easy This Is Here's how we recommend you ACTUALLY do keyword research: https://www.iwdagency.com/blogs/news/ecommerce-keyword-research ============================================================== Other eCommerce Resources: Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Adobe Analytics Pricing 5:20

לפני 2 years5:20

5:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Considering Adobe Analytics for your eCommerce store? In this episode, we talk about how it's priced, so you can better estimate the cost (and savings) of adding it to your tools. ============================================================== Bookmarks: 00:00 - Cost of Adobe Analytics 00:27 - Starting Prices 01:10 - Top Reasons to Use Adobe Analytics: Why the Price Tag is Worth It 02:39 - Adobe Sensei - Leveraging AI in Web Analytics ============================================================== Other eCommerce Resources: Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Top 10 Features of Adobe Analytics 19:38

לפני 2 years19:38

19:38

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Are Adobe Analytics's features perfect for your business? We dive into the top 10 reasons this analytics platform is one of the most powerful options on the market. But is it good enough to replace Google Analytics? ============================================================== Bookmarks: 00:00 - Top 10 Features of Adobe Analytics 00:27 - 1. Real-Time Data Processing 01:31 - 2. Ease of Sharing Reports and Data Across Teams 02:26 - 3. Segmentation Made Highly Customizable 03:11 - Should You Replace Google Analytics 4 with Adobe Analytics? 04:54 - 4. Calculated Metrics 05:41 - 5. Freeform Tables 06:24 - User Interface: Google Analytics VS Adobe Analytics 07:40 - 6. Flow Reports & Visualizations 08:37 - 7. Fallout Reports 10:30 - 8. Latency Analysis with Cohort Tables 12:24 - 9. AI Features: Anomaly Detection 14:56 - 10. Attribution Models 16:27 - Bonus Point: Seamless Integration 17:36 - Which Companies Can Benefit from Adobe Analytics? 18:21 - Adobe Analytics Pricing ============================================================== Other eCommerce Resources: Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Adobe Analytics VS Google Analytics 4 9:57

לפני 2 years9:57

9:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services When it comes to optimizing your ecommerce strategy, there is no doubt you need an analytics platform on your side. Need help picking the right one for you? In this episode, we go over the main differences between Adobe Analytics, and Google Analytics 4. ============================================================== Bookmarks: 00:00 - Intro 00:17 - What You Want from Your Analytics Platform 00:36 - The End of Universal Analytics 01:08 - Differences in Data Collection 02:00 - GA4: Event-Based Tracking 02:19 - Reporting: How Your Data Shows Up, and What You Can Do With it 03:27 - The Learning Curve 04:13 - Adobe Analytics: Page-View Approach to Tracking 05:12 - Segmentation Support 06:16 - Attribution 07:18 - Pricing Difference 08:22 - Adobe Analytics Integration in Other Adobe Tools ============================================================== Other eCommerce Resources: SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Top SEO Trends of 2023 23:34

לפני 2 years23:34

23:34

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Going into 2023, it is getting more and more important to level up your SEO game, as it gets increasingly difficult to get a high-ranking spot in Google and other search engines. In this episode, John takes us through the top SEO priorities to consider in 2023, while explaining the reasons behind them. ============================================================== Bookmarks: 00:00 - Intro 00:31 - 1. Organic Traffic Still Beats Paid Ads 02:21 - 2. AI Features in SEO 04:02 - 3. Produce Video Content 06:40 - 4. Author Authority Ranking 08:39 - 5. E-E-A-T in SEO - New "E" for Experience 11:13 - 6. Improved Content for Product Descriptions 13:36 - 7. Zero Click Traffic - Still a Problem! 15:54 - 8. Take Up Your Space on Google Shopping 16:59 - 9. Backlinks Are Here to Stay 19:38 - 10. Rethinking Google Algorithm Changes ============================================================== Other eCommerce Resources: SEMRush Tutorial for SEO New Generative AI Tool, Adobe Firefly SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Adobe Firefly Release - Features for eCommerce 5:08

לפני 2 years5:08

5:08

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Adobe Firefly, the new generative AI tool is definitely about to become the ultimate game changer for eCommerce companies. Here's how you can make use of these new features to improve your eCommerce presence! ============================================================== Bookmarks: 00:00 - Video Starts 01:00 - Firefly as a Creative Tool 01:26 - Product Photography 03:20 - Product Markups ============================================================== Other eCommerce Resources: SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
SEMRush Tutorial for SEO, Keyword Research Walk & Competitor Analysis 10:58

לפני 2 years10:58

10:58

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services SEMRush is one the top SEO platforms to track and measure key metrics of your site's traffic. In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit. ============================================================== Other eCommerce Resources: SEO Tips for eCommerce Stores - Top 10, That No One Talks About! Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
SEO Tips for eCommerce Stores - Top 10, That No One Talks About! 37:42

לפני 2 years37:42

37:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Getting to know your way around SEO? Or have you seen the same list of tips shared in every other video? Here's our list of top underrated tips to optimize your SEO strategy right away! Check out the blog post here: https://www.iwdagency.com/blogs/news/how-to-use-ahrefs ============================================================== BOOKMARKS: 00:00 - Top eCommerce SEO Tips 01:11 - 1. When to Leave Your Company Name Out of Your Title Tags 06:21 - 2. Do Not Reinvent the Wheel 08:28 - 3. Create the Most Specific Category Pages Possible 11:32 - 4. Make Use of High Impressions with Low Clicks 13:38 - 5. Optimize Your Product Descriptions 17:54 - 6. Use Lots and Lots of Blogs 20:15 - 7. Strategically Target Your Content 22:44 - 8. Differentiating the Intentions Behind Your Keywords 27:02 - 9. Make Use of Listicles 33:16 - 10. Bonus Tip! ============================================================== Other eCommerce Resources: Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Ahrefs Tutorial for SEO, Keyword Research Walk & Competitor Analysis 17:56

לפני 2 years17:56

17:56

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Ahrefs is one the top SEO platforms to track and measure key metrics of your site's traffic. In this episode, John takes us through the main numbers we need to account for, and how we can learn from our competitors' strategies to our benefit. Check out the blog post here: https://www.iwdagency.com/blogs/news/how-to-use-ahrefs ============================================================== BOOKMARKS: 00:00 - Intro 00:52 - Main Dashboard 01:22 - DR and UR 2:23 - Quick Look at Backlinks 03:17 - Keywords and Traffic 04:42 - Paid Search (Who Cares?) 05:00 - What You MUST Know About Keywords (REALLY IMPORTANT!!!) 06:31 - The Rest of the Keyword Report (...still pretty important) 09:39 - Internal Backlinks - DO NOT Ignore These!!! 12:29 - One of My Favorite eCom "Tricks" for Ranking Category Pages 13:46 - How to Find Relevant Competitor Blog Posts ============================================================== Other eCommerce Resources: How ChatGPT Changed SEO Forever eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Adobe Firefly Generative AI Tool Will Blow Your Mind! 4:20

לפני 2 years4:20

4:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Adobe's new generative AI tool is here! Here's all you need to know about the new features from Adobe Firefly; and how you can use it to optimize your creative workflows. ============================================================== BOOKMARKS: 00:00 - Sign up for Adobe Firefly 00:48 - Text to Prompt 01:08 - Content Authenticity Check 01:21 - Amazing UI Styles Built-In 01:46 - Astounding Video Edits 01:57 - Quickly Create Ads 02:44 - 3D Modeling 03:12 - Portrait Editor ============================================================== Other eCommerce Resources: eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Are SEO Jobs Dead? What Does ChatGPT Mean for SEO Work? 14:57

לפני 2 years14:57

14:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services ChatGPT is a cutting-edge technology that has taken the world by storm. In this episode, we explore how it can revolutionize the way businesses operate in the ecommerce space, and the limitations you'll need to keep in mind when using it. Join us as we dive into ecommerce applications of ChatGPT, while our resident SEO wizard, John, proves he's still irreplaceable. ============================================================== Other eCommerce Resources: eCommerce Trends in 2023 Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
eCommerce Trends in 2023 13:20

לפני 2 years13:20

13:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Going into 2023, there are several trends in ecommerce to watch out for. Check out our top recommended solutions, that are bound to improve your customers' shopping experiences, and drive engagement with your brand. ============================================================== BOOKMARKS: 00:00 - eCommerce Trends 00:24 - BOPIS (Buy Online Pick-up In-Store) 01:12 - AI and Machine Learning in eCommerce: Search Functionality, Related Products, and AI Generated Photography 02:36 - Social Media Shopping 03:15 - User Generated Content 03:36 - Omnichannel Shopping Experiences 04:03 - Trends in Personalization 05:08 - Customer Demographics 05:45 - Blockchain based Payment Options 06:18 - Live Stream Purchases 07:03 - Automated Customer Service Experience 08:37 - Voice Commerce 19:18 - Augmented Reality (AR) in eCommerce 10:10 - Subscription Services 11:11 - ADA Compliance, Web Accessibility 12:02 - Gamification in eCommerce ============================================================== Other eCommerce Resources: Designing a High Converting eCommerce Store with an Agency What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Designing a High Converting eCommerce Store with an Agency 20:16

לפני 2 years20:16

20:16

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Wondering what goes into the process of designing an ecommerce store? In this episode, we discuss all the steps you can expect, working with an ecommerce agency. Here's how we build for high conversions! ============================================================== BOOKMARKS: 00:00 - Designing a High Converting eCommerce Store 00:50 - Onboarding Call 01:11 - Client Questionnaire 01:38 - Choosing the Right Platform 02:37 - Product Types, Product Configuration 03:05 - Brand Style Guides and Alternative Solutions 04:32 - Competitor Analysis: Direct & In-Direct Competitors 05:08 - Customer Demographics 05:26 - Product Catalogs, Product Pages, Category Pages 05:47 - Designing for eCommerce: Functional Design 06:21 - Low-Fidelity Wireframes and User Experience (UX) 09:27 - Design Process 12:13 - Product Configurations, Extensions, and Customization 13:05 - Designing for Mobile & Desktop 13:40 - Client Feedback and Revisions 14:48 - Going into the Development Stage 15:52 - Responsive Design: Design Breakpoints 16:35 - Quality Assurance (QA) and Testing 17:40 - Delivering to the Client, Going Live 18:20 - Site Optimization ============================================================== Other eCommerce Resources: What's New in Adobe Commerce 2.4? Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
What’s New in Adobe Commerce 2.4 (Magento) 8:56

לפני 3 years8:56

8:56

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services All you need to know about the latest features in Adobe Commerce 2.4! For a detailed comparison of all features from Adobe Commerce 2.0 to 2.4, check out the full list at iwdagency.com ============================================================== BOOKMARKS: 00:00 - Adobe Commerce 2.4 00:56 - Seller Assisted Shopping 01:59 - Live Search powered by Adobe Sensei 02:57 - Walmart Marketplace & Amazon Sales Channel 03:59 - Buy Online Pickup In-Store (BOPIS) 04:35 - Store Fulfillment & Multi-Source Inventory Management 04:55 - Enhanced Media Gallery & Asset Management 05:23 - Adobe Stock Integration 05:45 - Platform, Performance, & Security Enhancements 06:03 - Upgrade Compatibility Tool 06:36 - Site-Wide Analysis Tool 07:05 - B2B Order Approval Workflows ============================================================== Other eCommerce Resources: Magento 2 Upgrade (Adobe Commerce) Guide: Best Practices, Frequency & Cost Proven Metrics for Your eCommerce Success Using AOV & CRO The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Email Marketing for eCommerce Guide for Beginners (Tips, Strategies & Key Metrics) 19:42

לפני 3 years19:42

19:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services If you're not doing email marketing, you're missing out on a big chunk of revenue being left on the table. Whether you're just starting out, or you want to make the most of your campaigns; keep these tips in mind to boost those conversions! ============================================================== BOOKMARKS: 00:00 - Email Marketing Tips 01:28 - Best Strategies to Start with Email Marketing 03:03 - Your Email List: Welcome List and Opt-ins 04:18 - Abandoned Cart Email Flows 04:43 - Abandoned Cart Emails Frequency: How Many You Should Send 05:43 - Email Marketing - Key Metrics 05:50 - 1. Open Rate Metric & AB Testing 07:02 - 2. Clickthrough Rate 07:23 - Email Frequency & Brand Awareness 08:41 - Email Marketing Driven by Personal Data 10:04 - Email Design Tips 11:08 - Email Marketing: in-house vs. Agency 13:20 - Email Marketing During Holidays 15:38 - Drip Campaigns & Segmentation 16:21 - Using Templates for Email Marketing 17:49 - Browse Abandonment ============================================================== Other eCommerce Resources: Proven Metrics for Your eCommerce Success - Using AOV & CRO When To Use An Agency Or Freelancer For Your eCommerce Store Email Marketing Tips for Your eCommerce Business eCommerce SEO Optimization Tutorial How to Do Cannabis Marketing How to Do Digital Marketing for Agriculture What is Adobe Experience Manager? What is Adobe Analytics? What is Marketo? Three Types of Subscription Business Models ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Magento 2 Upgrade (Adobe Commerce) Guide - Best Practices, Frequency & Cost 9:42

לפני 3 years9:42

9:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In this episode, we go over all you need to know about Adobe Commerce (Magento) upgrades. ============================================================== BOOKMARKS: 00:00 - Adobe Commerce (Magento) Upgrade 00:50 - How Often You Need to Upgrade 01:46 - Going from Magento 1 to Magento 2 03:19 - How to Estimate Your Upgrade Costs 05:08 - Process of Upgrading at IWD Agency 08:14 - Adobe Commerce Security Patches ============================================================== Other eCommerce Resources: Proven Metrics for Your eCommerce Success Using AOV & CRO The Insane Growth of Figma The Rise & Fall of Peloton Shopify Plus VS. Adobe Commerce Adobe Commerce: Open Source VS. Commerce Adobe Commerce Pricing 10 Best Adobe Commerce B2B Features What is Adobe Analytics? Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
The Insane Growth of Figma from Startup to $20 Billion Exit 11:22

לפני 3 years11:22

11:22

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Most people aren't that gifted in the design department. For them, Figma has been the guiding light; and well, in that process, became a $20 billion company. In this episode, we're going to take you along Dylan's journey from taking Figma from a little startup to one of the biggest names in the world. ============================================================== BOOKMARKS: 00:00 - The Insane Growth of Figma 00:36 - How Figma Started 01:49 - Figma Begins to Expand 02:45 - Figma Launch 03:04 - Figma Community 03:58 - Figma's Journey to Monetization 05:45 - The Pandemic's Effect on Figma's Growth 06:51 - Figma Becomes a Threat to Adobe 09:02 - Adobe Announces Deal to Buy Figma 09:41 - What This Means for Figma's Future ============================================================== Other eCommerce Resources: The Rise & Fall of Peloton The Rise & Fall of AllBirds Shein's INSANE Growth Email Marketing Tips for Your eCommerce Business eCommerce SEO Optimization Tutorial How to Do Digital Marketing for Agriculture? How to Do Cannabis Marketing? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
The Rise and Fall of Peloton 11:37

לפני 3 years11:37

11:37

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services A few years ago, you couldn't talk about at home fitness without the word peloton coming up in the conversation. That's because Peloton was a whole revolution. The company seemingly popped up out of nowhere at the right time and got so successful that it made its way to an unbelievable $607 million revenue. But if you think about it right now, it'll just feel like a distant memory, even though it wasn't. In this episode, we're going to be talking about the insane rise and fall of Peloton. ============================================================== BOOKMARKS: 00:00 - The Rise & Fall of Peloton 00:29 - How Peloton First Started 01:33 - Founders of Peloton 01:42 - Initial Funding 02:33 - Peloton's Promising Beginnings 03:06 - Peloton's Success Fueled by the Pandemic 03:58 - Improving on Existing Business Model 04:17 - Peloton Subscription Plans 05:11 - Peloton's Downfall 05:49 - Safety Issues and Tragedy 06:57 - Sales Drop 07:53 - Employee Layoffs and CEO replacement 08:47 - Other Factors that Lead Peloton's Downfall 10:24 - Lessons from Peloton's Story ============================================================== Other eCommerce Resources: eCommerce SEO Optimization Tutorial Pre-COVID eCommerce Trends Post COVID eCommerce Trends How to Do Digital Marketing for Agriculture? How to Do Cannabis Marketing? Top 6 Marketing Tricks Using TikTok for Your Business What is Adobe Analytics? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
The Rise & Fall of AllBirds 9:20

לפני 3 years9:20

9:20

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services At its peak, AllBirds represented a brand that could potentially dominate the footwear market while also being eco-friendly. But somewhere along the line, it all fell apart. So, what really happened? How did AllBirds go from being one of the brightest prospects in the fashion industry to a potential Silicon Valley failure? Let’s take a look. ============================================================== BOOKMARKS: 00:00 - The Rise & Fall of AllBirds 00:42 - How AllBirds First Started 01:15 - Tim Brown Looks to New Zealand's Wool Industry for Product Material 01:44 - Kickstarter Campaign 02:18 - AllBirds' Launch with Tim Brown and Joey Zwillinger as Founders 03:50 - Major Problems - The Fall of AllBirds 05:24 - Quality Issues and Negative Reviews 06:24 - Further Losses in Stock and Company Value 08:15 - AllBirds' Recent Standing and Future Outlook ============================================================== Other eCommerce Resources: eCommerce SEO Optimization Tutorial Pre-COVID eCommerce Trends Post COVID eCommerce Trends How to Do Digital Marketing for Agriculture? How to Do Cannabis Marketing? Top 6 Marketing Tricks Using TikTok for Your Business What is Adobe Analytics? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Email Marketing Tips for Your eCommerce Business 5:47

לפני 3 years5:47

5:47

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services When it comes to email marketing, you’re probably aware that there are about a million different ways you can ensure everything from the best open rate to the most conversions. Avoid the confusion, and start your email marketing campaign with these tips in mind! ============================================================== BOOKMARKS: 00:00 - Email Marketing Tips 00:23 - Take a Look at the Numbers - IWD Client Success 01:21 - The Five Most Important Metrics to Monitor 02:52 - Create Different Emails for Each Segment 03:47 - Monitor the Success of Your Campaigns 04:26 - Stay Flexible with Your Emails ============================================================== Other eCommerce Resources: How to Do Cannabis Marketing in 2021? What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) What is Marketo? Three Types of Subscription Business Models Trending Products in eCommerce The Best PayPal POS System for Your Store TikTok Marketing for Your Business Could You 10X Your Margins by Accepting Bitcoin? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
The Rise of Shein - Beating H&M, Zara, & now Amazon! 8:57

לפני 3 years8:57

8:57

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services In the last few years, Shein has gone on to dominate the world of fast fashion like no other. With hundreds of new clothes being added to the site every single day at the cheapest rates you can ever imagine, it’s no surprise that the $100 billion dollar company is now Gen-Z’s favorite place to shop. How did it all happen? We're going over the amazing rise of Shein! ============================================================== BOOKMARKS: 00:00 - The Amazing Rise of Shein 00:38 - How Shein Started 01:29 - Shein's Digital Marketing & Social Media Use 02:32 - Shein App Algorithm & Marketing Strategies 03:13 - Shein Manufacturing and Production Process 04:31 - Shein VS. Other Fast Fashion Brands 05:52 - Shein During the COVID-19 Pandemic 06:29 - Shein VS. Amazon 07:01 - Shein International Sales and Success 07:33 - What the Future Looks Like for Shein ============================================================== Other eCommerce Resources: eCommerce SEO Optimization Tutorial Pre-COVID eCommerce Trends Post COVID eCommerce Trends How to Do Digital Marketing for Agriculture? How to Do Cannabis Marketing? Top 6 Marketing Tricks Using TikTok for Your Business What is Adobe Analytics? ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Shopify Plus VS. Adobe Commerce (powered by Magento) - Feature Comparison 2022 14:42

לפני 3 years14:42

14:42

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services Unsure about which ecommerce platform to choose? In this episode, we go over the main differences and selling points of Adobe Commerce (powered by Magento) and Shopify Plus, so you can decide which one fits your business needs best. ============================================================== BOOKMARKS: 00:47 - Pricing 01:16 - Ease of Use 01:44 - Automatic Upgrades and Patches 02:12 - Technology (programming language) 03:06 - Customization 03:39 - Unlimited Products 04:08 - Manage Multiple Stores under one Admin Panel 05:05 - Inventory Management 05:25 - International Sales 05:55 - Progressive Web Application (PWA) 06:13 - Artificial Intelligence Search (Adobe Sensei) 06:51 - Product & Catalog Functionality 07:34 - Product Attributes 08:04 - Layered Navigation (Category Filters) 08:39 - Color Swatches 09:02 - Visual Merchandising 09:23 - Product Recommendations 09:50 - Built-in Promotions Engine 10:14 - Advanced SEO Capabilities & Customization 10:37 - B2B Features 10:57 - Handling Multiple Stores 11:05 - Pricing Per Customer Group 11:21 - Tier Pricing 11:28 - Requisition List 11:39 - B2B Quote & Approval Process 12:04 - Manage Teams & Hierarchy 12:22 - Custom Catalogs 12:38 - Order via CSV File 12:53 - Assigning Sales Representatives 13:10 - Store Credit 13:24 - Manage Quote Requests & Pricing Terms ============================================================== Other eCommerce Resources: Magento Open Source VS. Adobe Commerce Shopify VS. Volusion Shopify VS. Squarespace Shopify VS. Etsy Shopify VS. Amazon Bigcommerce VS. Woocommerce Adobe Commerce VS. Bigcommerce Adobe Commerce VS. Woocommerce Shopify VS. Bigcommerce Shopify VS. Woocommerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

The eCommerce Playbook - For Magento, Shopify & BigCommerce

1
Top 5 SEO Tips for 2022: Skyrocket Your eCommerce Traffic (Shopify, Magento, BigCommerce, WooCommerce) 7:39

לפני 3 years7:39

7:39

IWD Agency - Visit Our Website Contact Us: hi@iwdagency.com Blog Post Marketing Services We're happy to share our recommended eCommerce SEO techniques! By sticking to these principles, we were able to grow our client's organic traffic by over 4000% last year, and increase their revenue by 500%. Be sure to try them out! ============================================================== BOOKMARKS: 00:00 - 5 eCommerce SEO Tips 00:44 - On-Page & Off-Page Optimization 01:54 - 1. Know Your Keywords 03:06 - 2. Optimize Your Site for the Keywords You Want to Rank for 04:05 - 3. Write Blog Posts 05:34 - 4. Create Partnerships 06:12 - 5. Help a Reporter Out (HARO) ============================================================== Other eCommerce Resources: 10 Best Adobe Commerce B2B Features Walmart Shares eCommerce Technologies with Adobe Commerce What is Adobe Experience Manager? What is Adobe Analytics? Top 16 Adobe Commerce Cloud Extensions (Powered By Magento) What is Marketo? The Best PayPal POS System for Your Store How to Do Digital Marketing for Agriculture Pre-Covid eCommerce Trends that Are Here to Stay How to Optimize Your WooCommerce Checkout Process ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer’s consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you’ll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================…

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Did Google's Recent Algorithm Update Target Amazon?

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Did Google's Recent Algorithm Update Target Amazon?