Did Google's Recent Algorithm Update Target Amazon?

The eCommerce Playbook - For Magento, Shopify & BigCommerce

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If your eCommerce company is like many, your competitors fall into two categories: Amazon. And everybody else.

Unfortunately, Amazon has become harder and harder to compete with every year. Many eCommerce companies have given up on organic traffic altogether, knowing the top of those results are always dominated by Amazon.

Instead, they dedicate their budgets to paid traffic. Many actually join forces with Amazon, giving up some of their revenues in exchange for not having to give up altogether.

That’s why this most recent Google algorithm update is so interesting. Whether it was on purpose or not, the changes do seem to hurt Amazon.

In the fight between two online Goliaths, the victor may – finally – be smaller eCommerce companies.
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