How Crocs turned cultural trends into $4B revenue

The Ecommerce Toolbox: Expert Perspectives

In this episode of The Ecommerce Toolbox Expert Perspective, host Kailin Noivo sits down with Feliz Papich, SVP of Digital Technology Experience and Insights at Crocs, to explore the company's remarkable transformation.

In the heavily saturated world of social media marketing, Crocs changed their game: they leveraged unique digital strategies, funky collaborations, personalization at scale, and AI-driven strategies while maintaining brand authenticity. So, how did this once-polarizing footwear brand shed their old skin and take on a new glimmer? Well, this conversation unpacks practical insights for scaling digital commerce operations and sheds light on the tools required to shatter obstacles along the way.

Tune in to discover why sometimes the best strategy is leaning into what makes your brand unique.

What You’ll Learn

• How to build a composable tech foundation that enables rapid market response and trend capitalization
• The framework for evaluating and managing risks when jumping on cultural trends and new platforms
• Why authentic community engagement through social platforms like TikTok drives multi-channel growth
• How to implement AI-driven personalization with clear use cases and measurable impact
• The "crawl, walk, run" approach to adopting new technologies while maintaining ecommerce fundamentals
• Why eliminating channel silos and focusing on customer-centric experiences drives successful digital transformation
• The strategy behind managing high-traffic collaboration launches while maintaining site stability
• Why unified data insights are crucial for enabling quick, informed decision-making in digital commerce

👉 Watch the full episode here: https://www.noibu.com/blog/podcast/crocs-feliz-papich-personalization-agility-consumer-connection
Want to uncover hidden friction and convert more revenue? Click https://bit.ly/4nIh9fN to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.

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