What eTail Boston 2025 says about the next era of ecommerce with Lena Moriarty

The Ecommerce Toolbox: Expert Perspectives

In this episode, Lena Moriarty, Head of Marketing at eTail, joins host Kailin Noivo to unpack what’s shifted in the six months between eTail Palm Springs and eTail Boston 2025.

Lena shares how conversations have shifted in just six months since Palm Springs, from AI pilots to ROI-driven agentic AI, from tentative personalization to customers embracing hyper-personalized experiences, and from generic networking to engineered connections that deliver measurable value. She also highlights the rising importance of cross-department collaboration, the subtle trends gaining momentum, and the return of top-of-funnel awareness heading into 2026.

What You’ll Learn

• How AI use cases evolved from GenAI pilots to agentic AI with measurable ROI.
• Why retailers are finding that customers welcome hyper-personalization in exchange for better experiences.
• The growing importance of cross-department communication in technology adoption.
• What “engineered networking” really means-and why it delivers stronger ROI for attendees.
• Where leaders are under-investing today, and the risks that come with putting all your eggs in one tech basket.
• Why top-of-funnel awareness is swinging back as the theme to watch for 2026.

If you’re an operator or brand leader looking to cut through the hype and see where ecommerce innovation is really heading, this episode is for you.

👉 Watch the full episode here: https://www.noibu.com/blog/podcast/etail-boston-2025-ai-personalization-retail-lena-moriarty

Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform.

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