))
Taylor Swift’s Marketing Strategy: Public Relations, Partnerships, & Social Media
Manage episode 437344119 series 3561734
תוכן מסופק על ידי Sturm Media LLC and Edward Sturm. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Sturm Media LLC and Edward Sturm או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
E423: Taylor Swift in 2024 had her biggest year by far. According to Google Trends, her interest doubled from its previous peak, and that same previous peak is now her new normal.
But what caused this?
Turns out it was a combination of preparation, partnerships, branding, and public relations. A healthy marketing mix. This podcast goes into each of these in detail.
This is Taylor Swift’s marketing strategy that caused her to become one of the biggest trends of 2024.
From the Reddit thread: https://www.reddit.com/r/marketing/comments/16xyrr8/whoever_is_handling_taylor_swifts_marketing_is/
00:00 Taylor Swift's Popularity Spike 00:48 A Marketing Masterclass 01:52 Reddit Insights 02:33 NFL and PR Strategies 07:30 Merchandising and Fan Engagement 09:02 Consistency and Branding 12:23 Concluding Thoughts
The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/
#MarketingCaseStudy #PublicRelations #DigitalMarketing #MarketingTrends
435 פרקים
שתפו
