213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith

The Efficient Advisor: Tactical Business Advice for Financial Planners

You literally have a hot second (or maybe two if you’re lucky!) to attract clients when they read your website, email, blog, brochure, or newsletter. And if your words are not spot on, you can lose a client before you even have a chance to meet them!
In this week’s episode, host Libby Greiwe sits down with copyright guru, Jo Faith, to chat about the importance of how and what you write. With Faith’s background in financial journalism, she brings expertise and deep understanding to this podcast episode. You will learn about:

• What You Need at the Top of Your Website
• Crafting a Compelling Hero Statement
• Client-Centered Messaging
• Different Calls to Action to Meet Clients at Different Stages
• SEO and Social Media Strategies

This episode is a must-listen if you’re looking to elevate your online presence. Tune in now!
LINKS FROM THIS EPISODE:
Connect with Jo Faith on LinkedIn Here
Check Out Jo Faith Copywriting Here
Episodes mentioned:
10: How to Create a Laser-Focused Marketing Message that Speaks Directly to Your Ideal Client Avatar
008: Elevate Your Elevator Pitch
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פרקים

1. 213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith (00:00:00)

2. [Ad] The Feminine Advantage: An Empowering Series for Women Consultants (00:15:12)

3. (Cont.) 213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith (00:16:00)

4. [Ad] C-Suite Strategies (00:25:31)

5. (Cont.) 213: How to Make Your Website (and Everything You Write) Way Better w/ Guest Jo Faith (00:26:18)