Ep 027 - The Algorithm Is Costing You Clients

The Efficient Coach

Player FM - Internet Radio Done Right

הוסף לפני twenty-seven שבועות

תוכן מסופק על ידי Phil Williams. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Phil Williams או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

The Agile Brand with Greg Kihlström®

1
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital 28:52

לפני 5 ימים28:52

הפעל מאוחר יותר

רשימות

לייק

אהבתי

28:52

Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

לפני שנה 7:19

MP3•בית הפרקים

Social media for online coaches can feel like an endless maze - algorithm updates, trending content formats, and the constant pressure to stay relevant. But what if I told you that trying to “play the algorithm” is actually hurting your coaching business?

In this episode, I dive into the hidden costs of chasing social media trends and prioritising algorithms over authenticity. Whether you’re an online fitness coach, mindset coach, or life coach, you’ll learn why focusing on what works for the platform instead of your target audience could be the reason your content isn’t converting followers into paying clients.

What You’ll Learn in This Episode:

Why social media feels overwhelming for coaches who run online businesses.
The biggest mistakes coaches make when creating content, including:
- Losing authenticity by copying trending ideas that don’t fit your brand.
- Diluting your message, making it harder to attract ideal clients.
- Failing to connect with your audience because your content feels generic.
A reflective question to help you shift your focus:
"What would your content look like if you stopped chasing trends and created posts tailored to your dream client’s needs?"

Why This Matters:
If you’re an online coach trying to grow your coaching business on Instagram, TikTok, or Facebook, it’s tempting to focus on hacks and trends that promise fast growth. But here’s the truth - trendy content might boost engagement temporarily, but it won’t build the trust and connection you need for long-term client retention or a sustainable coaching business.

Who This Episode Is For:

Coaches struggling to balance authentic marketing with social media demands.
Fitness, health, and mindset coaches who feel stuck in the content creation hamster wheel.
Anyone tired of chasing likes, views, or the “perfect” Instagram reel to grow their business.

116 פרקים

#Business #Marketing #Coaching #Social Media #pPhil Williams #Online Coaches #Business Growth #Online Coaching Business Growth

The Efficient Coach

Ep 027 - The Algorithm Is Costing You Clients

The Efficient Coach

published לפני שנה

שתפו

MP3•בית הפרקים

What You’ll Learn in This Episode:

Why social media feels overwhelming for coaches who run online businesses.
The biggest mistakes coaches make when creating content, including:
- Losing authenticity by copying trending ideas that don’t fit your brand.
- Diluting your message, making it harder to attract ideal clients.
- Failing to connect with your audience because your content feels generic.
A reflective question to help you shift your focus:
"What would your content look like if you stopped chasing trends and created posts tailored to your dream client’s needs?"

Who This Episode Is For:

Coaches struggling to balance authentic marketing with social media demands.
Fitness, health, and mindset coaches who feel stuck in the content creation hamster wheel.
Anyone tired of chasing likes, views, or the “perfect” Instagram reel to grow their business.

116 פרקים

#Business #Marketing #Coaching #Social Media #pPhil Williams #Online Coaches #Business Growth #Online Coaching Business Growth

Усі епізоди

The Efficient Coach

1
Ep 115 - Procrastination: Why You Avoid the Work You Deeply Care About 12:09

לפני 15 hours12:09

12:09

You know the feeling. You care about the work, you believe in your offer, and your to-do list isn’t even that long… so why are you still avoiding it? In this episode, we gently unpack what’s really going on when procrastination shows up - not as laziness or lack of discipline, but as a form of self-protection. Whether you're dodging DMs, postponing content, or suddenly reorganising your sock drawer, we’ll explore how avoidance is often a sign that something deeper needs attention. No shame. No “just push through.” Just a bit of insight into your very clever brain, and how to start working with it instead of fighting yourself every week.…

The Efficient Coach

1
Ep 114 - Why Your Good Weeks Still Feel Like A Marathon 7:40

לפני 1 day7:40

7:40

You’ve had a great week - clients wins are coming in fast, content is going down well, your leads list is growing, and a new client signed up... but somehow, you're still exhausted. So, what gives? Let’s break it down.

The Efficient Coach

1
Ep 113 - If Your Business Performance Decides Your Worth, We Need to Talk 9:18

לפני 3 ימים9:18

9:18

Here’s your challenge for this week - without needing to ‘fix’ anything: Pay attention to how your business results affect your mood, and consider what it might look like to take that pressure off yourself.

The Efficient Coach

1
Ep 112 - The Invisible Job You Didn’t Mean to Sign Up For 6:58

לפני 4 ימים6:58

6:58

"What parts of my business feel heavy... but I’ve never questioned them?" "Where am I doing tasks that drain me, just because I think I ‘should’?" "What would change if I only did what I’m actually good at?"

The Efficient Coach

1
Ep 111 - When 'Busy' is Just a Nicer Word for 'Overwhelmed 7:19

לפני 5 ימים7:19

7:19

Just something to ponder over whilst you drink your coffee: "Am I busy doing things that actually move the needle - or just staying busy to feel productive?" "If I stopped being busy for a minute, what feeling would catch up with me?" "Would my business still run... if I gave myself a full day off without touching my phone?"…

The Efficient Coach

1
Ep 110 - From Always On to Fully Present: Reclaiming My Time and Energy 17:45

לפני 11 ימים17:45

17:45

What would your week look like if you stopped trying to be ‘on’ all the time? Message me by clicking here

The Efficient Coach

1
Ep 109 - You’re Allowed to Want a Slower Business 5:50

לפני 12 ימים5:50

5:50

If you’re tired of feeling like you have to be on 24/7 just to keep your business afloat… this episode is for you. In this short, reflective episode, I’m naming what so many coaches are feeling but rarely say out loud — the exhaustion of blurred boundaries, the pressure to always be available, and the guilt that comes with even thinking about slowing down. You’ll hear: The subtle ways being "always on" creeps into your day Why loving your work can make it even harder to rest The emotional toll of overdelivering and never feeling “done” A reminder that your energy matters as much as your strategy This isn’t a how-to episode — it’s a space to feel seen, heard, and gently reminded that there is a better way to do business… one that works with your life, not against it.…

The Efficient Coach

1
Ep 108 - Quiet month? Try this before you panic 2:51

לפני 15 ימים2:51

2:51

When the numbers dip and your inbox is quiet, it’s easy to spiral. But panic doesn’t lead to clarity - it leads to reactive decisions, self-doubt, and burnout. In this short episode, I’m sharing the simple question I ask myself when things feel wobbly - a 10-second reset to help you feel more grounded, no matter what’s happening in your business. If you’re in a quiet season, this one's for you. “If everything was already working - how would I be thinking, feeling, or showing up right now?”…

The Efficient Coach

1
Ep 107 - You Are Not Your Business: Why Separating Your Worth From Your Results Changes Everything 6:14

לפני 16 ימים6:14

6:14

If a quiet week in your business sends you into a spiral of self-doubt, you’re not alone. In today’s episode, we’re diving into one of the biggest mindset shifts I’ve had to make — separating my identity and self-worth from how my business is performing. Because here’s the truth: when your confidence rides the rollercoaster of client wins, income highs, or story views… it’s exhausting. And unsustainable. In this episode, I’m sharing: Why so many coaches tie their worth to their business results How this emotional rollercoaster plays out behind the scenes The belief that changed everything for me What I now believe makes a coach truly powerful - even in quiet seasons If you’ve ever asked yourself, “Am I even good at this?” just because things feel slow… this is the mindset reframe you need.…

The Efficient Coach

1
Ep 106 - My Lowest Point as a Coach 17:28

לפני 18 ימים17:28

17:28

Ever had a quiet month in business and immediately questioned everything? In this honest and vulnerable episode, I’m sharing the story of one of the lowest points in my coaching journey — when the client work dried up, imposter syndrome crept in, and I felt like a complete failure. At the time, I’d just started supporting other coaches behind the scenes… so the silence felt especially loud. I began to spiral. Who was I to help others when my own business felt so uncertain? This episode is for you if: You tie your worth to your business results You’ve felt like a fraud during slow season You’re craving permission to be human while building something meaningful We’ll explore what that season taught me about self-worth, identity, and why success doesn’t have to be loud to be real. 💭 If you’ve ever thought, “What if I’m just not cut out for this?” — this one’s for you.…

The Efficient Coach

1
Ep 105 - When Business Feels Personal: Why the Highs & Lows Hit So Hard 10:22

לפני 19 ימים10:22

10:22

Have you ever experienced this emotional rollercoaster? How is this impacting how you show up on social media?

The Efficient Coach

1
Ep 104 - The Unique Method I Use To Plan My Working Week 10:14

לפני 29 ימים10:14

10:14

Do these two things: 1 - Write down what blocks you can work each day 2 - Don't fill them

The Efficient Coach

1
Ep 103 - What’s Worked In Q1 On Social Media For Online Coaches 22:36

לפני 4 weeks22:36

22:36

What’s Worked In Q1 On Social Media For Online Coaches? We take a look back at 2020 - 2024, what worked back then and why it doesn't now. As well as looked at what worked in Q1, and my prediction for something that will boom in Q2 onwards...

The Efficient Coach

1
Ep 102 - Are You Acting Like An Online Coach? 11:35

לפני 5 weeks11:35

11:35

What are your work boundaries, more specifically... Your social media boundaries? If you have none, can you set some? DM me by clicking here

The Efficient Coach

1
Ep 101 - Is Overworking A Myth? 10:08

לפני 5 weeks10:08

10:08

Question: What would it look like to set clearer boundaries so you could truly switch off and recharge—without the guilt of feeling like you’re letting your business down? Click here to DM on Instagram

ברוכים הבאים אל Player FM!

Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.