The Email Growth Show | Email Marketing Tips for Women Coaches, Course Creators & Online Business Owners
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Your Email List Won’t Convert If Your Positioning Isn’t Clear [Ep 219]
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Listen to this episode if:
You’ve been growing your list but struggling to get clicks, engagement, or sales - and you’re ready to find out what’s really missing.
In this episode, I’m breaking down why your email list won’t convert (no matter how many subscribers you have) if your positioning isn’t crystal clear - and how to fix it.
What You’ll Learn in This Episode:
- The real reason engagement drops even when your list is “growing”
- How unclear positioning confuses your audience and kills conversions
- Why the way you grow your list determines how well it performs later
- Simple questions to audit your positioning and message clarity
I’ll share how one of my clients, while hosting a summit, compared two lists - one big and quiet, one smaller but wildly responsive - and how that one conversation perfectly illustrates the power of clear brand positioning.
Because here’s the truth: people don’t buy from the most consistent sender… they buy from the clearest communicator.
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