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Episode 38: The Power of the PS
Manage episode 448618238 series 3601278
תוכן מסופק על ידי Liz Wilcox. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Liz Wilcox או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode, Liz Wilcox discusses the effectiveness of using the PS (postscript) in marketing emails. She explains that there is no right way to use the PS but emphasizes its importance for engaging readers and highlighting key points, especially for those who skim the email content. Liz shares tips on using the PS to create urgency, introduce bonuses, and include testimonials. She also provides examples of how the PS can be used both in sales emails and regular newsletters to drive action such as clicking on links or joining waitlists. Additionally, Liz touches on the concept of a super signature and its role as an ongoing footer with multiple action points.
Link to get on the annual pass waitlist
Check out Liz's Email Marketing Membership here
Join the Email Sound Booth Facebook group here
Check out Liz's free welcome sequence here
Liz's Kit [Convertkit] affiliate link
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