*SALES EMAIL SUMMIT* Cousett Hoover– writing emails and making money from the passenger seat

The Email Sound Booth with Liz Wilcox

What’s up, sales email summiters? On this episode of the Sales Email Summit, we hang out with Cousett from Techie Mamma, a tech-savvy mompreneur who knows how to turn real-life celebrations into seriously lucrative flash sales. Cousett spills the beans on her most successful sales email ever (spoiler alert: it involves her kid’s birthday, $7 course deals, and an explosion of happy buyers). Liz and Cousett vibe over relatability, list growth, and why embracing your inner party planner might just be your next strategy hack. Fasten your seatbelt and grab a sippy cup (or wine, I’m not judging), this chat is the Friday pick-me-up your creative brain needed. Episode Highlights Turning Birthdays into $$$: Cosette turned her 7-year-old’s birthday into a weekend flash sale, dropping all her $100+ courses down to just $7—and her subscribers loved it. (44% open rate, 75% open on the follow-up, and nearly 60 orders rolled in!) Keepin’ It REAL Builds Trust: Sharing actual life moments (happy tears, party stress, excited kids) made Cosette’s email way more relatable and got her audience totally invested. Sometimes the best sales strategies are just being a human being. Volume > Price Point: Both Cosette and Liz riff on a huge truth bomb: if you’ve got the audience, you can set any price. Cosette proved it with her $7 courses, and Liz built half a mil selling a $9 offer. The math checks out, y’all—small prices, big volume, happy bank account. Links & Resources List Gadget (our summit sponsor): listgadget.com – Make your email list a growth machine with polls, leaderboards & more. Want some resources and support while building a thriving online business as quickly as possible? Check out Cousett's roadmap here. Steal These Sales Emails Template Pack: Get the pack for $35 – ALL the summit’s best email templates (including Cosette’s) ready to copy-paste-tweak-send. Key Takeaway Don’t be afraid to get personal in your emails and experiment with creative offers. You never know when sharing a slice of your life, like a goofy birthday party, can turn subscribers into raving fans (and customers!). And if you’ve built a community that trusts you, both the $7 and $700 offers will hit that sweet spot. Let your authentic self (and maybe a dash of party glitter) do the selling. You’ve got this. Now go send that email!