*SALES EMAIL SUMMIT* Michelle Pontvert – using formatting to make a sale exciting

The Email Sound Booth with Liz Wilcox

Okay, fam, welcome back to the Sales Email Summit with your host Liz Wilcox, the undisputed queen of never boring emails. In this gem of an episode, we sit down with easy events expert, Michelle Pontvert. Michelle legit breaks down how she turned a standard promo email into a dynamic, sales page-like experience that not only looked amazing but straight-up boosted clicks and sales. If you’ve ever felt stuck cramming all your offers into one sad, basic list… prepare to nerd out over this email layout magic. Episode Highlights Email-as-Sales-Page Genius Michelle shares her “sales page inside the email” technique using the Kit layout feature. Think: visual blocks, bold product names, juicy discounts, and clear CTAs, no more wall-of-text. Her open rates were solid, but the clicks (and replies!) proved her people loved it. Smart Segmentation + Killer Subject Lines She didn’t just blast one email. Michelle sent a six-email retirement sale series, segmenting her list so only her Notion lovers got the super-relevant “Notion lover” subject line. This is targeted email marketing in its Sunday best. Replicating Success (a.k.a. Steal This) The experiment worked so well she’s rolling it out again, this time, using the visual layout in almost every email of her next retirement sale. One good layout deserves another, am I right? Links & Resources

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Take Michelle's fun film-themed quiz here. Grab the Steal These Sales Emails template pack (all the summit emails including Michelle's, plug-and-play for your biz). Key Takeaway Don’t let your sales emails blend into the wallpaper. Breathe new life into your promos (especially when you’re showcasing more than one offer) by getting a bit bold with layout. Your readers will thank you, your click rates will rise, and you might even get a few fan replies. Turn your next big promo into a mini sales page adventure—your list deserves it, and honestly, so do you. 🚀 Now go forth and make those emails super scrollable!