Video in B2B: What Works, What Doesn’t, and Where to Start

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Player FM - Internet Radio Done Right

12 subscribers

הוסף לפני four שנים

תוכן מסופק על ידי Exit Five and Dave Gerhardt. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Exit Five and Dave Gerhardt או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Biscuits & Jam

1
Wyatt Flores’s Red Dirt Roots 43:43

לפני 24 ימים43:43

הפעל מאוחר יותר

רשימות

לייק

אהבתי

43:43

Wyatt Flores is a 23-year-old singer-songwriter from Stillwater, Oklahoma, who’s making a name for himself in the Red Dirt music scene, building on the musical legacy of his home state. He grew up on a ranch in a working-class family where he was surrounded by musicians, often hearing them play cowboy songs around a campfire. His father, a drummer, built him a stage in the backyard when he recognized his talent, and his Uncle Bobby taught him how to play guitar. Now Wyatt is playing in front of thousands of fans, singing at the Grand Ole Opry, and writing songs that are winning audiences with their honesty, heart, and vulnerability. His debut album, Welcome to the Plains, explores the rough—and sometimes violent—side of growing up in rural Oklahoma, but it also shows a talent for storytelling and a wry sense of humor. Sid talks to Wyatt about why he’s so happy to be back in Stillwater after a couple of years in Nashville, the mental health struggles he’s openly shared with his fans, the family member he wants to have on his podcast, and why his favorite food is a breakfast burrito. Learn more about your ad choices. Visit podcastchoices.com/adchoices…

לפני שנה 35:32

MP3•בית הפרקים

#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to break down what he’s learned.

Danielle and Connor cover:

Why production value doesn’t matter as much as you think
How to turn existing blog posts and webinars into watchable video
What’s working on LinkedIn video in 2025
How to get started with video without hiring an agency or a full-time team
Simple formats that make video approachable

Timestamps

(00:00) - – Intro to Connor
(04:08) - – Learning video by doing: from intern to strategist
(06:08) - – What’s working in B2B video on LinkedIn in 2025
(07:35) - – Three types of videos that perform best
(08:56) - – Why video ads aren’t the best place to start
(09:49) - – How to turn top blog posts into YouTube videos that rank
(11:42) - – Using video to refresh blog content and boost SEO
(12:22) - – How to use video effectively for virtual and in-person events
(13:16) - – Repurposing Q&A sections from webinars into high-performing short clips
(15:11) - – Creating shorts from top audience questions
(16:24) - – The only parts of video that really matter
(17:11) - – Why “how I” beats “how to” every time
(19:06) - – The “reverse Rambo” hook format and how to use it
(21:05) - – How setting and authenticity improve engagement
(22:34) - – Why stiff, overproduced videos are killing your reach
(25:12) - – How to get started with video if you don’t have a team or budget
(27:18) - – Why marketers need to get comfortable on camera
(27:40) - – Podcasts as a powerful entry point into video
(28:37) - – How to test video with a simple 4-part limited series
(30:13) - – Low-budget options that still convert
(30:41) - – Why product marketers often make the best video collaborators
(31:25) - – Final advice: don’t wait until it’s perfect, just start!

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

271 פרקים

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

Video in B2B: What Works, What Doesn’t, and Where to Start

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

12 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

Danielle and Connor cover:

Why production value doesn’t matter as much as you think
How to turn existing blog posts and webinars into watchable video
What’s working on LinkedIn video in 2025
How to get started with video without hiring an agency or a full-time team
Simple formats that make video approachable

Timestamps

(00:00) - – Intro to Connor
(04:08) - – Learning video by doing: from intern to strategist
(06:08) - – What’s working in B2B video on LinkedIn in 2025
(07:35) - – Three types of videos that perform best
(08:56) - – Why video ads aren’t the best place to start
(09:49) - – How to turn top blog posts into YouTube videos that rank
(11:42) - – Using video to refresh blog content and boost SEO
(12:22) - – How to use video effectively for virtual and in-person events
(13:16) - – Repurposing Q&A sections from webinars into high-performing short clips
(15:11) - – Creating shorts from top audience questions
(16:24) - – The only parts of video that really matter
(17:11) - – Why “how I” beats “how to” every time
(19:06) - – The “reverse Rambo” hook format and how to use it
(21:05) - – How setting and authenticity improve engagement
(22:34) - – Why stiff, overproduced videos are killing your reach
(25:12) - – How to get started with video if you don’t have a team or budget
(27:18) - – Why marketers need to get comfortable on camera
(27:40) - – Podcasts as a powerful entry point into video
(28:37) - – How to test video with a simple 4-part limited series
(30:13) - – Low-budget options that still convert
(30:41) - – Why product marketers often make the best video collaborators
(31:25) - – Final advice: don’t wait until it’s perfect, just start!

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

271 פרקים

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies

כל הפרקים

1
B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush 54:44

לפני 1 day54:44

54:44

#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush , founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-world results from 7 B2B ad campaigns, including branded search, YouTube, billboards, and Performance Max Why most marketers are misusing the word “test” and how to run true experiments with lift, control, and causality How even small teams can apply experiment design (on a $10K budget or less) to make smarter spend decisions Whether you're managing a big budget or just getting started with paid campaigns, this episode will help you think more critically, and confidently, about where and how to invest in B2B marketing. Timestamps (00:00) - – Intro (03:08) - – Why Paramark pulled real data from 7 B2B ad campaigns (05:38) - – Attribution vs. experimentation: what most marketers get wrong (09:08) - – Correlation vs. causation explained (with a LinkedIn example) (11:53) - – How to run a real test (hint: you need a control) (13:08) - – Branded search test results: $1M+ saved, no performance loss (18:08) - – Why strong SEO makes or breaks branded search tests (19:08) - – Billboard test: how one brand proved real lift with out-of-home (22:38) - – What “digital out-of-home” looks like in B2B (24:08) - – YouTube ad tests: one big win, one big flop (28:19) - – How to run tests with small budgets ($500–$10K) (32:49) - – Connected TV (CTV) test results from a Series F SaaS brand (34:49) - – What happens when a multichannel test works—but isn’t efficient (36:49) - – Paramark’s Exit Five sponsorship test (real numbers shared) (40:19) - – Why content needs to drive short-term lift, not just long-term “brand” (43:19) - – How Pranav used LinkedIn to drive inbound from day one (45:19) - – Your attribution model is lying, give your audience more credit (46:49) - – When 7 ad tests fail in a row…and the 8th one works (48:19) - – Performance Max test: why it worked for one brand (50:19) - – How long to run a test? Use data, not gut (52:19) - – Bonus: Pranav’s hiring playbook for his first marketing leader (56:19) - – Wrap up and final takeaways Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
Why I Love Marketing (Quick Voice Note From Dave) 5:48

לפני 3 ימים5:48

5:48

Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan 56:46

לפני 4 ימים56:46

56:46

#257 AI Strategy | Dave is joined by Kieran Flanagan , SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cover: How AI is reshaping B2B marketing workflows, content creation, and team structure Why the best marketers will specialize at the “outer edges” of creativity or technical execution (and what happens if you stay stuck in the middle) Kieran’s leadership philosophy: how he manages 300+ people while staying deeply involved in creative execution Whether you’re leading a marketing team or sharpening your own skills, this episode offers a clear look at how AI is changing the game and how B2B marketers can stay creative, strategic, and indispensable in the process. Timestamps (00:00) - – Intro (02:08) - – Kieran’s marketing journey (04:08) - – His 2-year mission framework (06:08) - – Advice for early-career marketers (07:38) - – Why the grind still matters (09:08) - – Ireland’s SaaS and startup scene (10:08) - – Balancing operator vs. manager (12:08) - – AI-generated “How to work with me” (14:38) - – Kieran’s push-and-pull leadership style (16:08) - – Giving direct creative feedback (18:08) - – Why “collaborative brainstorms” fail (19:08) - – The value of strong opinions (20:08) - – Learning through tough feedback (21:08) - – ChatGPT as a creative partner (23:08) - – Claude vs. ChatGPT vs. Gemini (25:08) - – Prompting differences in GPT-3.5 vs. 4.0 (28:19) - – Decision fatigue and AI loyalty (29:19) - – Where AI is taking B2B marketing (30:19) - – From answers to actions (32:19) - – Micro-audiences and personalization (34:19) - – The return of branded traffic (35:19) - – Why AI reignited Kieran’s spark (37:19) - – Avoiding AI-induced multitasking burnout (38:49) - – Deep work vs. whack-a-mole (39:49) - – Don Draper meets ChatGPT (40:49) - – Picking a lane: tech vs. creative (42:19) - – The value of podcasting practice (43:19) - – Building a prompt muscle (45:19) - – How Kieran trains GPTs (47:19) - – Prompting tips for marketers (48:19) - – The future CMO: part IC, part leader (49:19) - – How agencies will evolve with AI (50:19) - – In-person is back (51:19) - – Overrated AI use cases (52:19) - – Favorite tool: GenSpark (54:19) - – Mistakes marketers make with AI (55:19) - – Does anyone care if it’s AI? (56:19) - – Lessons from fatherhood (57:19) - – Final thoughts and wrap-up Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
Email Deliverability: What Every B2B Marketer Needs to Know 56:29

לפני 8 ימים56:29

56:29

#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara , Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine , co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make or break your deliverability. They break down what B2B marketers often overlook when it comes to getting emails opened, read, and replied to, and share practical tactics to improve performance across newsletters, outbound, and lifecycle campaigns. Dan, Sarah, and Alex cover: Why email deliverability issues are more common than you think and how to spot them early The metrics that actually matter (hint: opens and clicks aren’t on the list) How to protect your domain reputation and warm up inboxes the right way If email is part of your GTM motion, this episode will help you reach more inboxes and stop your messages from disappearing into the void. Timestamps (00:00) - – Intro (03:18) - – Meet Sarah and Alex (05:23) - – Why email deliverability matters more than subject lines (07:38) - – How to tell if you have a deliverability problem (09:53) - – The most useful (and overlooked) deliverability metrics (12:13) - – Why replies matter more than opens or clicks (14:38) - – Tools Alex and Sarah use to monitor deliverability (16:53) - – Should you buy a dedicated IP? (18:48) - – How to evaluate platforms for deliverability (21:08) - – Getting sales to care about data hygiene (23:38) - – Deliverability tips for small senders and solopreneurs (27:34) - – Subdomains vs. secondary domains (30:24) - – How many inboxes per domain is too many? (32:29) - – Best practices for cold outreach (35:19) - – How security bots skew your open and click data (38:19) - – What counts as “spam” (and how filters decide) (41:34) - – How to re-engage cold or inactive lists (44:19) - – What to A/B test in subject lines (and when it’s pointless) (47:29) - – How to build a healthy, opt-in list from scratch (50:19) - – When to stop emailing cold leads (52:34) - – Welcome sequence tips for engaged subscribers (55:29) - – How to warm up a new domain (58:49) - – Final takeaways and advice Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping 51:29

לפני 11 ימים51:29

51:29

#255 Leadership | In this episode, Dave is joined by Kelly Hopping , CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly cover: How to design and run a full-funnel marketing team that includes SDRs, content, field, and brand, and keep them aligned on pipeline The annual planning strategy Kelly uses to balance short-term targets with long-term positioning (including what changes quarter to quarter) How her team is using AI right now and what she’s doing personally to stay sharp as the pace of change accelerates Whether you're a first-time CMO or just trying to scale your B2B marketing engine, this one is packed with insights from someone who’s operating at a high level. Timestamps (00:00) - – Intro (03:08) - – What Demandbase actually does (05:08) - – How the Demandbase marketing team is structured (07:38) - – Who owns what: brand, content, demand, SDRs (10:08) - – Account-based marketing + broad demand gen (12:38) - – What a CMO actually does at this stage (15:08) - – Kelly’s early CMO learning curve (18:08) - – Planning your first 90 days as a CMO (20:08) - – Balancing pipeline today vs. positioning for tomorrow (22:38) - – What changed between a bad Q4 and strong Q1 (27:19) - – How Kelly thinks about yearly pipeline pacing (30:19) - – Staying relevant in a fast-moving MarTech world (32:49) - – Why marketers need to work like product teams (36:19) - – “I am the ICP”: Why product marketing works better (37:49) - – Kelly’s #1 job as CMO: Make sales love marketing (40:19) - – Becoming a peer to product and revenue leaders (42:49) - – Best-performing channel right now: in-person events (44:19) - – Brand, attribution, and pipeline are all connected (45:49) - – How Kelly’s team is using AI today (47:19) - – The future of marketing roles in an AI-powered world (49:49) - – Why she’s still learning new AI tools herself (52:19) - – Why AI is fun again for marketers (53:19) - – Closing thoughts Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising 43:30

לפני 15 ימים43:30

43:30

#254 Brand | In this episode, Dave sits down with Kira Federer , VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure your sales team uses the content you create The value of a strong messaging framework and how it drives consistency in B2B marketing Why you need to time your product launches and ensure that marketing resonates with both your team and the market at the right moment Timestamps (00:00) - - Intro to Kira (06:02) - - Kira’s Career Journey From Sales Enablement to Product Marketing (09:16) - - Challenges of Building Community / Getting Connected with Exit Five (15:32) - - How To Get Sales To Use Content from Marketing (18:07) - - How to Align Marketing and Sales Teams (25:24) - - Effective Messaging and Having a Core Company Narrative (30:32) - - Why You Should Identify What Differentiates Your Business (34:15) - - How To Create Strong Brand Positioning (37:00) - - Why You Need To Have A Clear Vision And Strong Point of View in Marketing (38:44) - - “The Risk Of Insult Is The Price Of Clarity” Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams 53:30

לפני 18 ימים53:30

53:30

#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin , Lifecycle Marketing Manager at Rebuy Engine, and Naomi West , Senior Product Manager at Customer.io . Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They break down how B2B teams can use lifecycle marketing to drive more revenue, boost product engagement, and strengthen customer relationships, without needing a massive team. Charlotte and Naomi cover: How top B2B teams build high-performing welcome sequences, and why they’re constantly worth revisiting The role of experimentation and how to prioritize AB tests that deliver learnings (even with small audiences) Strategic ways to keep users engaged post-onboarding, including behavior-based triggers and surprise-and-delight moments Timestamps (00:00) - – Intro (02:38) - – Meet Charlotte and Naomi (04:23) - – How they define lifecycle marketing (06:08) - – What they’ve changed their minds about recently (09:18) - – Plain text vs. designed emails (11:08) - – Their frameworks for experimentation (13:38) - – How to test in low-volume environments (15:58) - – Common mistakes in A/B testing (17:08) - – What a day in lifecycle marketing looks like (19:18) - – How they (actually) use AI in their workflows (23:08) - – Building a reporting foundation for lifecycle (27:19) - – Naomi’s example of measuring aha moments (29:19) - – Quick definitions of lifecycle marketing (30:49) - – Tips for writing lifecycle campaigns that actually matter (31:19) - – Favorite lifecycle campaigns they’ve run (33:19) - – Why revamping welcome flows is always worth it (35:19) - - Frameworks they use for building new flows (38:19) - – What to do *after* onboarding ends (39:49) - – Using behavior-based triggers and milestones (41:49) - – Surprise and delight moments in B2B (43:19) - – Creating assets with a lean team (46:19) - – Systems and templates that save time (48:19) - – Navigating multi-year sales cycles with lifecycle content (51:19) - – Why benchmarks are often misleading (53:19) - – Final advice: audit often, talk to your team, and keep learning (55:19) - – Wrap-up and where to find Naomi and Charlotte Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman) 1:01:28

לפני 22 ימים1:01:28

1:01:28

#252 Category Creation | Dave is joined by Josh Lowman , Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irreplaceable in crowded markets. Dave and Josh cover: Why most category creation efforts fail (and what to do instead) The four real paths to category leadership: create, transform, niche, or go solo How B2B marketers can align product, brand, and messaging around a single strategy to stand out and scale Whether you're launching a new product or repositioning an existing one, this episode is a masterclass in strategic clarity. Timestamps (00:00) - – Intro (02:38) - – Josh’s backstory and founding Gold Front (05:53) - – How Gold Front became a category design studio (08:08) - – What “category creation” really means (11:23) - – Why being irreplaceable is the real goal (14:28) - – The four paths to category leadership (18:13) - – Why Drift didn’t succeed in creating a true category (22:08) - – Clay and Notion as category-of-one examples (24:58) - – Marketing vs. actual customer perception (29:34) - – Can Exit Five be more than the “Dave Gerhardt community”? (32:29) - – How to scale brand DNA beyond the founder (35:19) - – Defining Exit Five’s ethos as a company (37:39) - – Strategy as a company-wide unifier (40:29) - – Advice for CMOs on driving strategy with CEOs (43:04) - – Why strategy is always the root cause (44:34) - – Vibe marketing and the rise of right-brain thinking (47:19) - – Josh’s mental health journey and long-term therapy (50:49) - – LinkedIn, self-worth, and staying grounded (53:19) - – Weightlifting, discipline, and mental clarity (56:19) - – Daily habits that improve mindset (59:34) - – What 30 days of silent meditation does to your brain (01:04:19) - – Final thoughts on presence, self-work, and leadership Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
B2B Website Optimization: Real Examples and Live Feedback 1:02:16

לפני 25 ימים1:02:16

1:02:16

#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif , Chief Evangelist at Webflow; Talia Wolf , Founder and CEO of Getuplift; and Scott Cappuzzo , Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members. Danielle, Guy, Talia, and Scott cover: The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messaging Smart ways to test and optimize (even if you don’t have high traffic) How to write CTAs that meet buyers where they are in the journey (and get more clicks) Whether you’re planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples. Timestamps (00:00) - – Intro (02:08) - – Meet the expert panel (04:48) - – The biggest homepage mistake (07:28) - – What customers *really* want (08:08) - – The CTA copy test (09:18) - – Why A/B testing isn’t always right (11:58) - – Personalization you can actually use (14:08) - – What’s a “good” conversion rate? (17:28) - – CTA clarity vs. creativity (21:08) - – Why messaging must come first (23:08) - – How to do helpful personalization (30:29) - – Emotional drivers in B2B (32:29) - – Live teardown #1: ContactMonkey (39:09) - – Visuals, CTAs, and clarity (44:29) - – Live teardown #2: StreamTech (49:49) - – Outdated visuals and lost messaging (53:24) - – Chatbots: thoughtful vs. disruptive (54:39) - – Live teardown #3: CallTrackingMetrics (57:19) - – Final ratings + wrap-up Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
6 Steps to Building a Customer Insights Program with Shoshana Kordova 54:18

לפני 29 ימים54:18

54:18

#250 Customer Insights | Matt sits down with Shoshana Kordova , a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews. Matt and Shoshana cover: Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studies How to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toes The most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually use Whether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates. Timestamps (00:00) - – Intro (02:13) - – Meet Shoshana: From Journalism to Product Marketing (03:23) - – What Is “Customer-Infused Messaging”? (05:08) - – Why Customer Insights Beat Surface-Level Deliverables (07:08) - – How to Work with CS and Sales Without Stepping on Toes (10:08) - – Navigating Competing Priorities Across Teams (12:28) - – Selling the Value of Customer Interviews Internally (16:28) - – The 6 Steps to Building a Customer Insights Program (18:23) - – Step 1: Aligning Goals with Stakeholders (20:03) - – Step 2: Building a Customer Interview Pipeline (22:08) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What’s a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren’t Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
Cold Email: Lessons from Real Outbound Campaigns in 2025 50:19

לפני 5 weeks50:19

50:19

#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred , (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same. Danielle and the crew cover: The biggest reasons cold emails flop and what great ones do differently How to use personalization, targeting, and timing to get replies (not unsubscribes) The right way to blend automation and human touch in your outbound strategy It’s an inside look at how marketers and founders approach outbound messaging, across strategy, execution, and scale. Timestamps (00:00) - — Intro and guest lineup (03:38) - — Why most cold emails fall flat (05:38) - — Common copy mistakes: too much “I,” not enough “you” (07:08) - — The automation vs. personalization debate (09:23) - — When *not* to send a cold email (11:38) - — What targeting gets wrong (and how to fix it) (13:38) - — Teardown #1: Robotics email with 0% replies (15:53) - — Subject line issues, tone, and CTA feedback (18:08) - — Teardown #2: CRM campaign with profanity (19:53) - — Why this email screams “marketing,” not “outbound” (23:19) - — Teardown #3: Direct debit email repurposed from a nurture (25:49) - — Why HTML-heavy emails kill deliverability (27:34) - — Teardown #4: Founder-led cold email from Breakout (29:49) - — What worked: relevance, format, and intent (32:19) - — Teardown #5: Cybersecurity email to bank execs (34:19) - — Final takeaways on relevance, timing, and strategy Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei 38:08

לפני 5 weeks38:08

38:08

#248 Marketing Strategy | Dave sits down with Jaleh Rezaei , founder and CEO of Mutiny , the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scaled playbooks of the past and refocus on what really drives pipeline today: buyer experience. Dave and Jaleh cover: Why the current use of AI is making marketing worse and how to use it to build better buying experiences instead What marketers get wrong about speed (hint: it’s not about doing more, it’s about doing what matters) The principles of simplifying your go-to-market strategy to cut through noise and align your team around real revenue results Marketing is changing fast, but the teams who win will be the ones who prioritize real buyer experiences, move with speed, and stay aligned on what actually drives revenue. Jaleh breaks down how to make that shift before your strategy gets left behind. Timestamps (00:00) - – Intro (02:18) - – Why AI Is Backfiring in B2B (04:53) - – Outbound Is Broken (Here’s the Data) (07:13) - – What Buyers Actually Want (09:38) - – Gimmicks Don’t Scale (11:08) - – How to Build Marketing That Lasts (12:33) - – Why Marketing Is Harder Today (14:08) - – AI Efficiency vs. Buyer Experience (15:38) - – The Right Way to Prioritize Speed (18:34) - – Strategy First, Then Speed (20:24) - – How to Test Big Ideas Fast (22:39) - – Borrowing the YC Mindset (24:19) - – What Good Brand Marketing Looks Like (26:34) - – Best Brand Play: A Children’s Book? (28:19) - – What CEOs Really Want From Marketing (29:59) - – Simplifying Your Marketing Strategy (32:29) - – The Truth About Sales-Marketing Alignment (34:19) - – Common Execution Gaps That Hurt Revenue Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

1
The Lead Nurture Email Playbook: What Works and What Doesn’t 59:23

לפני 6 weeks59:23

59:23

#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais , founder of Emails Done Right; Sheri Otto , CEO of Growth Lane Strategies; and Sofia Silva , Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear the good, the bad, and the fixable, with practical insights on how to improve your own nurture sequences. Danielle, Samar, Sheri, and Sofia cover: The most common lead nurture mistakes B2B marketers make (and how to fix them) Why every email should be treated as a conversation, not just a campaign How to write nurture emails that create connection, not clicks for clicks’ sake If you're building (or rebuilding) your nurture strategy, this one’s packed with real examples and expert feedback to guide your next send. Timestamps (00:00) - – Intro: Welcome to the Lead Nurture Roast (02:36) - – Meet the Experts: Samar, Sheri, and Sofia (06:33) - – What Is **Lead Nurturing, Really? (09:26) - – The Problem with “We” Language in Emails (11:48) - – The Biggest Mistakes B2B Marketers Make (14:13) - – Why AI Isn’t Your Copywriter (16:08) - – Teardown #1: Subject Line Gone Wrong (20:38) - – How to Build a Nurture Sequence Around a Whitepaper (23:18) - – CTA Overload and Why It Kills Clicks (28:23) - – Teardown #2: Great Open Rate, Low Engagement (32:17) - – The One-CTA Rule (And Why It Matters) (34:59) - – Structuring Long Emails for Skimmability (37:31) - – Teardown #3: Cold Lead, Wrong Email (40:04) - – Re-Engagement Emails That Actually Work (42:54) - – Use Social Proof Instead of Product Pitches (44:34) - – Teardown #4: The Overloaded Onboarding Email (47:29) - – What’s a “Micro Conversion” in SaaS Email? (52:04) - – Time-to-Value and the First Action That Matters (54:19) - – This Email Is... a Whole Sequence in One (56:39) - – Teardown #5: Trust Email or Generic Spam? (59:34) - – Why Specificity Beats Industry Buzzwords (01:01:49) - – Final Scores and Wrap-Up Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

לפני 14 weeks1:01:22

1:01:22

#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype ), Ido Mart (CMO at Manychat ), and Kimberly Storin (CMO at Zayo ) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolving. Dave, Megan, Ido, and Kimberly cover: What every new CMO needs to know about leading a marketing org How to align with CEOs, CFOs, and key stakeholders to drive business impact The biggest marketing shifts happening right now (and what’s no longer working) How to prove marketing’s impact in the era of efficiency Timestamps (00:00) - – Introduction to the CMO panel (03:20) - – The evolving role of the CMO in 2025 (06:46) - – The biggest challenges marketing leaders face today (09:53) - – How to align marketing with CEOs, CFOs, and key stakeholders (13:28) - – What every new CMO needs to know when stepping into the role (17:03) - – The marketing strategies that are working right now (and what’s not) (20:50) - – Why B2B marketing is more emotional than most people realize (25:27) - – How to prove marketing’s impact in a data-driven, efficiency-focused era (29:09) - – The shift from demand gen to brand-led growth (32:34) - – The role of storytelling and positioning in B2B marketing success (36:49) - – Building a high-performing marketing team and the skills CMOs need today (40:29) - – Key takeaways and final advice for marketing leaders Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership *** Today's episode is brought to you by Knak . Email (in my humble opinion) is the still the greatest marketing channel of all-time. It’s the only way you can truly “own” your audience. But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks. Frustrated by clunky email builders? You need Knak. Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first. Big team making it hard to collaborate and get approvals? Definitely Knak. And the best part? Everything takes a fraction of the time. See Knak in action at knak.com/exit-five . Or just let them know you heard about Knak on Exit Five. *** Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. They give you unlimited podcast editing and strategy for your B2B podcast. Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Visit hatch.fm to learn more…

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The Exit Five CMO Podcast (Hosted by Dave Gerhardt) « » Video in B2B: What Works, What Doesn’t, and Where to Start

Video in B2B: What Works, What Doesn’t, and Where to Start

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Video in B2B: What Works, What Doesn’t, and Where to Start