Crowdfunding: What it is and How it Works

The Finance Cafe

In this episode Shannon sits down with Victoria Bennett, Founder and CEO of The Crowdfunding Hub, to discuss everything around crowdfunding from what it is and how it works, to the different types of crowdfunding and which one is right for you as a business owner. She also shares what it is that makes a crowdfunding campaign successful and advice for women looking to crowdfund.

A strategic marketer by training, she has over 25 years of marketing experience and has worked on many major brands including Ariel, Pampers, ENMAX and TD. She was a co-founder of an oil and gas service company that had a successful exit to Schlumberger. Her startup and marketing experience helps her support companies raising capital in North America and Europe.

Victoria loves the democratization of capital that comes with crowdfunding, allowing businesses access to capital, and allowing the population access to invest in private companies. She ran her first successful crowdfund campaign over nine years ago, a long time in crowdfunding years. As an Ambassador for the National Crowdfunding and Fintech Association, she has sought to raise awareness of crowdfunding. She is regularly called upon to speak on crowdfunding, most notably at the Global Crowdfunding Conference on women in crowdfunding. Working with the Impact Hub in Calgary she launched The Crowdfunding Hub in 2019 to provide education and self service tools for all types of crowdfunding, from donations and rewards to equity. In 2022, she expanded The Crowdfunding Hub to offer a Crowdfunding for Authors course, to support authors raise the funds to professionally launch their books.

Resources

Connect with Victoria

Website:

www.thecrowdfundinghub.com

www.bmwconsults.com

LinkedIn: https://www.linkedin.com/company/the-crowdfunding-hub

Twitter: https://twitter.com/thecrowdhub

Instagram: https://www.instagram.com/thecrowdfundinghub/

LinkedIn: https://www.linkedin.com/company/bmwconsults

Twitter: https://twitter.com/VikiBennett

Instagram: https://www.instagram.com/bmw_consults/

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