Adapting to the new Content Marketing landscape with Loïs Mills, Senior Content Lead at Yonder

The Fintech Marketers and Leaders Podcast

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We had the lovely Loïs Mills, Senior Content Lead at Yonder, chat about the role of content marketing in today’s day and age.

Loïs tried the corporate and entrepreneurship life before making her way into the startup life, which she calls “not the straightforward journey.” Currently the Senior Content Lead at Yonder, she aspires to establish the brand as more than just a credit card product and to give it life.

Yonder is the credit card for modern explorers, on a mission to improve people's relationship with credit.

Join them as they cover topics such as:

• Can you still gain followers without producing social content?
• Building community in fintech
• How to measure the impact of your content marketing efforts
• The beauty of working at a startup
• Creating emotion through content
• How to draw eyeballs on your content
• The wrong approach to producing content
• Building trust in fintech and financial services

Loïs says:

~“People choose you because you've created some sort of emotion in them.”~

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About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.