Eric & Denise Steilberger with Fudge De Fûge

The Forrager Podcast for Cottage Food Businesses

Eric & Denise Steilberger of Ocala, FL sell fudge with their cottage food business, Fudge de Fûge.

I’m excited to finally have a fudge business on the show!

I’ve always thought that fudge only sells well during the holidays, but Eric and Denise have proven me wrong.

They sell fudge all year long, and they sell a LOT of fudge to their loyal customers!

In this episode, you’re going to love hearing their very unique story, as well as the lessons they learned over decades of experience in the food industry.

What You’ll Learn

• How they sell fudge all year round, even in a hot climate
• Why it’s important to train your customers
• The inspiration behind their creative product names
• How your product names can affect sales
• Many of their very unique fudge flavors, and how they come up with them
• Why you should avoid saying “no” to a customer
• The benefits of giving out fudge samples
• Why business is personal, and how to integrate yourself into your online presence
• What influenced their decision to start a fudge business
• The importance of having fun in your business
• Why you should be proactive and unafraid when you see an opportunity
• The most important thing to do when starting your business

Resources

Fudge De Fûge website (Facebook | Instagram | Google Maps)

Castiron Feature

Facebook Page (Ocala Fudge Lovers)

Florida Cottage Food Law

Sponsor

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Get full show notes and transcript here: https://forrager.com/podcast/106