Tyler & Angie Worthey with Worthey Peppers

The Forrager Podcast for Cottage Food Businesses

Tyler & Angie Worthey live in Neoga, IL and sell hot sauces and other spicy foods with their cottage food business, Worthey Peppers.

Although Angie and Tyler now operate the business as a mother-son team, it was Tyler who originally started it as a freshman in high school.

In this episode, Tyler shares how he grew the business throughout his high school experience, and turned it from a hobby project into a very successful business.

This is an incredibly unique cottage food story, and Tyler stands out as a truly exceptional young entrepreneur!

What You’ll Learn

• How Tyler won at the state level twice in FFA competitions
• Why you must adapt your products to your market to be successful
• The significance of having a unified & professional brand for marketing more effectively
• How to use social media to engage and grow your customer base
• How to find time for a cottage food business, even with a busy schedule
• The importance of using scheduling to increase productivity
• Why you should spark creativity in your customers, which can boost sales
• How to find a strategic price that maintains a good ROI and leads to growth
• The benefits of having an accountability partner in business
• The importance of being passionate about your products and business
• How to be successful as a young entrepreneur

Resources

Worthey Peppers website (Facebook | Instagram)

Tyler featured on TV

National FFA Organization

Hot Ones

Illinois Cottage Food Law

Free Tutorial: Intro To Email Marketing

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Get full show notes and transcript here: https://forrager.com/podcast/121