Episode 30 - Exploring the Intersection of Formula One and Web3 Technologies

The Gage

Welcome to a riveting episode of The Gage, where we delve into the fascinating world of Formula One and its intersection with Web3 technologies. Joining us is the esteemed Darren Cox, a seasoned advisor, innovator, founder, and speaker with a rich background in motorsport, notably recognised as the creator and director of GT Academy. Darren's insights shed light on the evolving landscape of Formula One and the digital innovations shaping the industry.
Darren shares his journey, highlighting his involvement in the Hollywood movie "Gran Turismo," which chronicles his innovative idea of bridging gaming skills with real-world driving. Darren delves into the historical significance of sponsorships in Formula One, the integration of digital technologies in motorsport, and offers insights into the potential future of sports technology.
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About Darren Cox

Darren Cox, a British businessman and automotive and motorsport executive who is known as the creator and director of GT Academy. He is currently Founder and CEO of DCC+Co. A character based on Darren is played by Orlando Bloom in the Hollywood film ‘Gran Turismo’ (https://www.imdb.com/title/tt4495098/).

Time stamps

00:09 - Introduction to The Gage podcast
00:34 - Darren Cox's background and involvement in the Gran Turismo film
03:26 - Sponsorship trends in Formula One, including crypto partnerships
08:06 - Challenges and failures of fan tokenization in Formula One
10:26 - Integration of digital technologies and real-world applications in Formula One
17:41 - Discussion on the potential future of autonomous cars in racing
24:18 - Exploration of the wider business opportunities surrounding Formula One
29:02 - The impact of Web3 on fan engagement and potential for fan-funded teams