280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding

The Game Changing Attorney Podcast with Michael Mogill

What if you could turn your reputation into a magnet for trust and revenue?

Rory Vaden can tell you how.

By honing in on your unique value and focusing on a singular problem and audience, Rory has helped countless entrepreneurs and professionals break through the noise and become recognized leaders in their fields.

Rory’s data-driven insights and proven frameworks aren't just for influencers or TikTok stars — they're essential for anyone in a high-trust profession, especially lawyers.

In this episode of The Game Changing Attorney Podcast, Rory joins Michael Mogill to discuss:

• How to automate trust when building a digital reputation
• The proven strategies to move from obscurity to authority in the legal industry
• How to harness your unique value to skyrocket your firm’s impact and influence

Tune in and discover how to become the go-to expert in your industry, serve clients deeply and authentically, and build a reputation that stands the test of time.

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Show Notes:

00:00 – Introduction

02:27 – Rory Vaden’s origin story

06:43 – Why every business owner needs a personal brand

11:09 – How to know if you have an established personal brand

17:38 – What it takes to create or improve your personal brand

20:32 – The most common mistakes people make with their brands (and how to avoid them)

24:38 – The importance of developing your expertise before becoming a thought leader

29:58 – Why success is defined by impact, respect, and staying true to yourself

33:28 – What being a game changer means to Rory Vaden

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Links & Resources

• Lewis Howes
• Brand Builders Group
• Trends in Personal Branding National Research Study
• Larry Winget
• Schedule a call with Brand Builders Group

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

• #211 Pat Flynn – How to Stand Out, Grow Your Tribe, and Create an Audience of Superfans
• #158 Alex Hormozi – The Power of Humility in Achieving Entrepreneurial Success
• #271 AMMA – Building a Bullet-Proof Brand