תוכן מסופק על ידי Ghosts & Horses. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ghosts & Horses או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט התחל במצב לא מקוון עם האפליקציה Player FM !
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
תוכן מסופק על ידי Ghosts & Horses. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ghosts & Horses או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Original stories (with jokes and without). Conversations with people of interest. Earnest sound design.
תוכן מסופק על ידי Ghosts & Horses. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ghosts & Horses או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Original stories (with jokes and without). Conversations with people of interest. Earnest sound design.
Within you will find the following: “Skullmore Presents” with Marc Wagner of Skullmore “Being Rad” with Liz Nissen of Total Drag “A Birthing Scene” with Lindy Wise of Onsk Onsk “Me v. the Angry Mob” by The World/Inferno Friendship Society “My Favorite Dead Punk Rocker” Episode artwork by Marc Wagner We’re all just trying to have a good time. Fuckin’ relax. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within you will find a conversation with painter Mel Spinar. Selected topics of discussion include: The cultural climate of 1960’s Sioux Falls, South Dakota Mel’s bathroom Mel’s haunted house Music by Narco States, Jesse Christen, and Perfume Genius. The Episcopals aren’t talking. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within you will find the following: "How to Not Lie at the Blood Bank" "Bad Mouth" with John Boylan "Life and Limb" by Fugazi "Doctors" My conscience is clean. GhostsAndHorses@gmail.com GhostsAndHorses.com
Within you will find the following: “Sitting by the Fire, 2063 A.D.” “Amphetamine Twice Monthly” “Square Heat” by The Black Heart Procession “What Everyone is Talking About” with Kat Burdine “Map” by Jason Webley “Love Life” “One I Love” by Drug Cabin I wasn’t proud of my imaginary problem. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within you will find the following: “Sick of People” by The World/Inferno Friendship Society “How I Would Fight Certain Animals” “2 out of 3 Falls” with Steve Bormes “Carpe Diem” by Cecil Otter “Violent Acts in Appropriate Settings” One big problem is that I don’t play tennis. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within you will find an interview with Patrick's Cabaret founder Patrick Scully. Topics discussed include: Creating art with a Marxist sensibility Living with HIV Almost getting run out of town during a gay community dance in Wolverton, MN in 1981 Patrick's Cabaret's 25th anniversary If you're looking for diamonds, you're going to have to dig through some horse shit. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within you will find a conversation with Kristi Lammers. Topics discussed include: What I think happens on a cattle ranch Being a punk rocker in the 1990s Sometimes the microphone doesn't get set up correctly. GhostsAndHorses@gmail.com GhostsAndHorses.com
Within you will find the following conversations: Corey Ruffin of Super Happy Funtime Burlesque on the difference between stripping and a strip tease Corey Gerlach & Wes Eisenhauer of Soulcrate on making music for a living Dessa on fixing my priorities I want to win. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within you will find the following conversations: Tania Grogan on emigrating to the South Dakota from Brazil in mid-January Heather Mangan on being evacuated from her Peace Corp. assignment Kat Burdine on making friends while fleeing a gay night club in Honduras Good vibes. GhostsAndHorses@gmail.com GhostsAndHorses.com…
Within in you will find the following conversations: Kiel Mutschelknaus on whether his school is really a school Dessa on running an independent rap label One of my ex-girlfriends on what I could have done better If Poppa Doc was real, he definitely would have gone to Cranbrook. GhostsAndHorses@gmail.com GhostsAndHorses.com…
ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.