A Fresh Take on Planning for the New Year: Why Looking Back is the Secret to Moving Forward

The Good Food CFO podcast

In this must-listen season finale, Sarah Delevan flips the script on typical year-end planning by exploring why looking back is crucial before looking ahead. Inspired by an Office Hours member's approach to evaluating progress, Sarah reveals how understanding your past performance in context can transform your decision-making. She challenges the "bigger is better" mindset, explaining why sometimes declining revenue in certain channels can actually signal success. Through real-world examples, Sarah demonstrates how to conduct an effective year-end review - from analyzing specific metrics that matter for your unique goals to understanding why some goals weren't achieved (and why that's okay).

Whether you're closing out a banner year or facing challenges, this episode offers practical insights for conducting your own year-end review and using those insights to chart a meaningful path forward.

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