Strategy, Budget + ROI Tracking with UMAI Marketing
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If you’ve been unsure how much of your budget to allocate to marketing, how to track your efforts, and how to make informed decisions regarding your efforts and your spending - you don’t want to miss this episode!
Today on the podcast Sarah is joined by Alison Smith and Karin Samelson, co-founders of UMAI Marketing - a boutique, Austin-based marketing agency that scales CPG brands.They are well known in the industry for their “Core 3 Method” which focuses on Organic Social, Paid Social and Email Marketing, and in this episode they are sharing:
- The importance of each marketing element
- How to determine the right budget for each for your business
- Industry benchmarks
- Exactly how to track your outcomes and calculate your Return on Investment.
This episode is full of actionable advice, so grab your favorite note-taking device and hit play! Then be sure to let us know where you’re listening by tagging us on social.
RESOURCES and LINKS
Follow UMAI Marketing on:
UMAI Resources: Breakeven ROAS Calculator
Follow along on Instagram: @sarah.delevan.consulting
Join us in the Profitable Food Business Community
Visit sarahdelevan.com or the to learn about our new + updated services.
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