The Difference Between Primary and Secondary Conversion Actions

The Google Ads Podcast

Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.

Google's definition of the two conversion actions:

Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.

Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.

Read more about primary and secondary conversion actions here:

https://support.google.com/google-ads...

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