Marketing Automation: The Key to a Successful Marketing ft. Charles Manuel | The Growth Genius

The Growth Genius - Business & Marketing Podcast

Are you tired of spending countless hours on marketing campaigns that don’t seem to be working? Do you want to take your business to the next level and achieve your marketing goals? We have Charles Manuel of FreshIdeas, and Infidigit’s Host, Shelly Singh, discussing how marketing automation can help you streamline your marketing efforts, achieve better results, and take your business to the next level. Charles is the Founder & CEO of FreshIdeas LLC, a boutique consulting and advisory firm headquartered in Singapore. Charles and his team at FreshIdeas help clients by combining their experience and expertise with leading-edge, AI-driven technology platforms to drive and deliver sustainable Digital Transformation initiatives. Charles also advises Private Equity and Venture Capital firms in the areas of Value Ecosystems, Enterprise transformation, Culture/Diversity leadership and Transformation agenda. A regular speaker at industry events, he is also sits on the board of various corporate and non-profit organisations. Charles also discusses the challenges and opportunities faced by CMOs in integrating marketing technology into marketing processes, creating a balance of pairing automation with human expertise, key areas and use cases where technology and AI are making a big difference, must-have efficient automation tools, and how emerging technologies will reshape digital advertising. Hosted by Shelly Singh, the CEO of Infidigit, The Growth Genius is a podcast featuring interviews with some of the world's most successful entrepreneurs, marketers, and business leaders. Each episode is packed with insights, tips, and strategies that you can use to grow your business and achieve your goals. Don’t miss this exciting conversation about how marketing automation transforms marketing strategies and the opportunities and challenges that come with it. Tune in to The Growth Genius today! 🚀📈 Watch the video here: https://youtu.be/VlZAe7zyvkM