Unlocking the Power of Humanity Marketing ft. Brent Niemuth | The Growth Genius

The Growth Genius - Business & Marketing Podcast

In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business success.

Brent has gained a national reputation for challenging industry norms and is known for his firm belief that brands need to be “more human.” He is an award-winning designer and highly sought-after speaker on creativity, design and branding. He has been helping build brands such as Disney, House of Blues, Reebok, Jockey, Microsoft and multiple Las Vegas resorts for over 35 years.

In this interview with Infidigit’s Country Director - Americas, Shelly Singh, Bren talks about connecting with customers personally, displaying empathy and understanding, and building relationships based on trust and mutual respect. Through humanity marketing, businesses can differentiate themselves from the impersonal and often robotic approach of traditional marketing and establish a deeper connection with their target audience. Whether through relatable content, personalized interactions, or genuine customer experiences, humanity marketing is the key to forging lasting relationships with customers in today's digital age.

Brent also explains the concept of humanity marketing and how brands can leverage it for growth. He also has some case studies of brands he has created growth for and the ones he has liked in the industry. Brent also highlights the top local and global trends in D2C (direct-to-marketing) marketing and his tips for marketers in 2023.

Watch the video here: https://youtu.be/yvVKkFPF3lA