SEO + GEO in 2025: The New Lead Gen Formula for Home Service Pros

The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company

🎙️ New Podcast Episode: The Future of SEO & GEO for Home Service Pros 🚀

The game has changed. For over a decade, Google was the king of search and SEO was the proven path to leads. But in 2025 and beyond, customers aren’t just searching on Google anymore — they’re asking AI-powered platforms like ChatGPT, Perplexity, Claude, and even voice assistants for quick, trusted answers.

This shift has created a new lead generation formula for home service businesses:
🔎 SEO (Search Engine Optimization) → still critical to fuel traffic
🤖 GEO (Generative Engine Optimization) → the key to showing up in AI-generated answers

In this episode, we dive deep into:
✅ Why search behavior is rapidly evolving and what it means for landscapers 🌱, pool builders 🏊, garage door companies 🚪, soft wash experts 🫧, and all home service providers.
✅ How SEO and GEO work together to keep you visible in BOTH Google and AI-driven engines.
✅ Real-world examples of companies already generating 250+ leads a month with this strategy.
✅ The 4 pillars of SEO success — technical setup, content depth, backlinks & citations, and user experience.
✅ How to make sure your business shows up when customers ask ChatGPT or Google, “Who’s the best in my area?”
✅ Why video is your secret weapon to cut through AI noise and build trust with real faces and real stories.
✅ Action steps you can take THIS WEEK to test your visibility and start improving your rankings.

👉 If you’re a home service pro and want consistent traffic, leads, and long-term growth, this episode is packed with the insights and strategies you need to stay ahead of your competition.

Don’t get left behind. The future of search is here — and it’s multi-platform. 🚀
🎧 Listen now and learn how to master SEO + GEO to grow your visibility, leads, and revenue in 2025 and beyond.

If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM

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פרקים

1. The New Lead Generation Formula (00:00:00)

2. Evolution of Search Beyond Google (00:02:33)

3. SEO and GEO Working Together (00:04:24)

4. Four Core Pillars of SEO (00:05:18)

5. Optimizing for AI and Maps (00:07:27)

6. Video as Your Competitive Edge (00:10:42)

7. Tools and Results Timeline (00:12:29)

8. Key Questions and Next Steps (00:16:07)