This is the GSA Way Episode #12 - GSA & NHF

The Housing Sector Podcast

In this episode, I take a hard look at the surprising decisions coming out of the National Housing Federation (NHF). Despite her track record of significant failures, Ruth Cooke continues to sit on the NHF board—raising serious concerns about leadership accountability in the housing sector.

Even more puzzling, Steve Hayes, GreenSquareAccord’s Director of Corporate Affairs and Communications, has been invited to speak at the NHF’s brand-new Comms and Influencing in Housing Conference on January 21. Positioned as an expert, he’ll contribute to a session titled “The role of comms as business advisors and strategic partners.” But what exactly has he achieved to earn this platform?

This event, aimed at helping housing associations communicate effectively, influence decisions, and build relationships with residents, only deepens the irony when you consider GreenSquareAccord’s own troubled history with tenant relations.

Is filthy lucre—the lure of resident money—the glue that binds it all together? Join me as I explore the truth behind the headlines and question how these decisions reflect on the NHF’s credibility.
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