How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann

The Idea Climbing Podcast

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הוסף לפני four שנים

תוכן מסופק על ידי Mark J. Carter. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Mark J. Carter או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

All About Change

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Eli Beer & United Hatzalah: Saving Lives in 90 seconds or Less 30:20

לפני 5 ימים30:20

הפעל מאוחר יותר

רשימות

לייק

אהבתי

30:20

Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

לפני שנה 23:19

MP3•בית הפרקים

If you want to achieve peak performance, you can probably benefit from creating a Performance Bubble. I discuss how to do that with my guest, Craig Domann. Craig is a veteran NFL agent who has negotiated more than half a billion dollars’ worth of contracts for more than 300 NFL athletes, coaches and now high school and college athletes for their NIL. His journey as a sports attorney has shown him that having a Pro Mindset is key to a successful pro-athlete career. Craig released a book, Pro Mindset: Be Your Best In Your Biggest Moments, and he has a podcast Pro Mindset Podcast where he discusses with guests on his show, the mental ingredients that are common for elite performers and then he transfers that knowledge in insightful stories and daily applications. Your Performance Bubble Explained The Performance Bubble is like a secret weapon that the best of the best utilize to create a mental space so that they can be “in the zone”. The Performance Bubble is applicable to all areas of life, whether you’re in business and you have a big-time sales call or if you’re an athlete and you have a big game. What it does is creates this safe zone where you block out all the things that work against you; fear, doubt, what happened the last time, what somebody told you, etc. When you’re in your Performance Bubble those types of things don’t throw you off your game. Everyone has been in those situations where they had their act together, they had their game plan, they show up for whatever they need to show up for and their bubble got burst by some curveball, some unexpected comment, objection, whatever it may have been. The Performance Bubble creates a safe zone, a safe mental space where you can be your best in your biggest moments. What Does a Performance Bubble Do for You? Number one is the awareness that you have one. If you don’t have one you might be awesome for a short time because you’ve prepared for it, you strategized, you might have visualized it, you think you’re all set. Until they throw you that curve ball and then it blows up in your face. Or you have that pocket voice which is talking to you at the same time you’re doing the presentation that says “Hey man, remember the last time that you were in this situation? It didn’t work out so well.” And that negative thought comes in and now you’re operating on that negative thought. The Performance Bubble is boundaries and anchors. The boundaries block out the noise, past failures, and so on. In business, if you’re counting your commission check before the sales meeting is over, most of the time you don’t get the check because you’re so attached to the results and the outcome. When you can embody why you’re there and what you’re doing and let the results take care of themselves, the scoreboard usually tilts in the right direction. Your bank account looks pretty good. And so, the bubble is going back to the boundaries and anchors, it’s blocking out the things that don’t serve you and everything that does serve you gets to come in. Craig always talks about how you step into that bubble on game day, you step into that bubble when you walk into the board room and the only things that come with you are belief in who you are, confidence in what you’re going to do, all the preparation you did, gets to come in. All the practice you did gets to come in. You visualized yourself on the drive to the meeting or the bus ride to the stadium. You visualized it maybe for the whole week. That gets to manifest itself in the Performance Bubble. In this episode we also dive into topics such as: Two ways to lower the volume of the negative voices in your head. How to create a regulator for your mental state. How to turn up the volume for the positive voices in your head. The three parts of the pro mindset. How an entrepreneur can find good council to shorten their learning curve. What to do create a Performance Bubble for success before a networking e...

128 פרקים

#Entrepreneur #Business #Marketing #Mark J. Carter

The Idea Climbing Podcast

How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann

The Idea Climbing Podcast

published לפני שנה

שתפו

MP3•בית הפרקים

128 פרקים

#Entrepreneur #Business #Marketing #Mark J. Carter

כל הפרקים

The Idea Climbing Podcast

1
How to Scale Your Business with a Market Dominating Position with Ed Middlebrooks 28:29

לפני 10 ימים28:29

28:29

When you create a Market Dominating Position (MDP) you’re on track to successfully scale your business. I discuss how to do that with my guest, Ed Middlebrooks. Ed is not your typical business coach—he’s a strategic weapon for entrepreneurs who are done playing small. Ed Middlebrooks is the founder of Elite Profit Coach, where he works with driven business owners to uncover hidden profit, outmaneuver competitors, and install dominance into their markets. Ed was the kid in the server closet for 25 years working a job in IT services. That job got him involved with business planning. He realized that technology affects the growth of a business. He found himself interfacing with high-level executives about more than just small technology issues. Ed began asking “How does the infrastructure of the business really allow us to foster growth and increase communications which ultimately increases sales and marketing results? “ Entering the Entrepreneurship World After 25 Ed left the corporate IT world because he learned about real estate investing and how to automate a business using what he calls “The Five Steps of Every Business”; which is: To get customers, you must first generate leads. Prescreen those leads. Construct and present offers. Close quickly. Follow up with everybody. Those five steps exist in so many places within a business. In his real estate investing career, his firm bought 24 houses with none of their own money, no banks and no credit. He had 17 Air BnBs. He built a multimillion-dollar business providing rentals. He took the strategies that he learned from working with C-Suite executives, negotiating and networking. Ed discovered that the secrets of growing and scaling a business appear to be fairly unique to each business, but they all come down to a singular strategy or pattern. When you put the building blocks in the right order, things happen, your strategies work, and your business grows. The Starting Point of Marketing Strategy and Business Growth First, you must take an analysis of your business. When it comes to growing and scaling a business, most entrepreneurs look at how to generate more revenue. They’re always thinking about the income. They want to foster more business. Whereas that’s true to a point, what Ed finds is that a lot of businesses are just chasing good money after bad. For example, they spend money on ads without really understanding the fundamentals of their business and how the ads boost (or don’t boost) the bottom line. Ed has a mantra that he’s learned along the way. That is “Revenue feeds the ego, but profit feeds your family.” When he talks about growing and scaling a business, he’ll show a business how to become more profitable without spending any extra money on marketing. This is assuming that there’s already a steady flow of business coming into that company. What they can do is make some changes. They can reduce the cost of goods sold, they can look at making more compelling offers, and so on. Creating Your Market Dominating Position (MDP) One thing stands out above everything else. That is understanding your company’s Market Dominating Position (MDP); sometimes referred to as the Unique Selling Position. What is the MDP of your company? If you don’t have that all you’re doing is throwing money into marketing, hoping that people connect with your messaging. You’re doing what everyone else does. When you do that, you can end up stuck in a red ocean (filled with “sharks”) and you’re not in a blue ocean. Ed’s not talking about creating a product that nobody else has. He’s talking about what the capacity of your business is to provide and deliver unique and superior value amongst your competition. Here’s another question that you must ask regardless of what your industry is. The question comes down to “What are the benefits you offer to your target market that set you apart from all of your competitors?” Once you figure that out, decide what the capacity of your business is to deliver those benefits. That means your MDP can be defined by the capacity of your business to deliver unique and superior value in the marketplace. How to Leverage Your MDP to Create a Successful Marketing Strategy Let’s change the word “capacity” to “competency” or “capability”. What is the capability of your company to provide unique and superior value? Now that’s the question; that is the key to everything. You must answer this cornerstone question before you do anything. Before you build your website, before you start a social media campaign, before you throw any money behind a marketing strategy. Once you figure out those benefits, you have to ask yourself are those benefits based on the hot buttons of your prospects? What are the problems that your prospects have and don’t want, or what are the results that they want and don’t have? Once you know who your target customer is, down to what kind of car they drive, you have identified your customer avatar. Then you need to learn where they are; that’s your target rich environment. Now you’re discovering what their hot button items are and what the benefits are that you offer that can solve their challenge. You need to give them what they don’t have but they want or whatever solves the problem that they have and don’t want. How do you discover how much more effective your strategy is going to be when your MDP is defined? Your MDP statement needs to be put into the marketplace. It promises to solve particular challenges for your particular client avatar(s). Once you do that, writing copy for your website is going to be easier, running your social media campaigns is going to be easier, and going to networking events and giving your elevator pitch is also going to be a whole lot more effective. We also dive into topics including: Why you need to create an ideal client avatar and how to go about it. How to structure your business to meet your market’s demand. What you need to do once you define your ideal client avatar. The three things that prospects need to see before doing business with you. More ways to differentiate yourself in your marketplace. The minimum things people want or they’re not going to do business with you. The four step strategy to discover and launch your MDP and dominate your market. The one thing, above all else, that you need to do to create your MDP. …and more golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Ed Middlebrooks is a business strategist, data tactician, and the founder of Elite Profit Coach—a business advisory firm built to turn struggling entrepreneurs into dominant market players. Through his proprietary approach and intent data engine RealSpeak.ai, Ed tracks over 70 billion buyer behaviors every week to identify exactly where, when, and how his clients should strike. Armed with cutting-edge software, persuasive marketing systems, and decades of hands-on experience in IT, real estate, and high-stakes consulting, Ed delivers results that defy convention. He’s not here to motivate—he’s here to install clarity, strategy, and unstoppable momentum into businesses that are ready to scale with certainty.…

The Idea Climbing Podcast

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How to Build Meaningful Relationships in an AI Driven World with Casey Cheshire 22:50

לפני 24 ימים22:50

22:50

In our more and more AI driven world meaningful relationships are harder to come by and maintain over time. We’re getting more and more disconnected from our social and professional circles. We’re using AI tools because we think they will make everything better. We think they will make doing business easier, which is true in some cases. They look fancy, they have cool reporting, so we think we’ll get more leads and then maybe we’ll get more clients. Unfortunately, often they’re putting layers of separation between us and our prospects and clients. When that happens, we don’t really understand what’s going on with our business outreach. We start to make up scenarios because we don’t have all the personal information to go alongside the data. We can end up not knowing much personal information about many of our prospects, instead we could primarily know what AI tells us about them. I discuss how to create meaningful relationships in this AI driven world with my guest, Casey Cheshire. Casey is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he helps businesses build authentic connections with their audiences. The Unfortunate Trend of Weakening Ties Prospect and client relationships are weakening. We no longer remember many of their names off the top of our heads, we certainly don’t know what’s keeping them up at night, so we just make up what we think is keeping them up at night. Then our products and our services start to morph in that direction. No wonder that email campaign you just sent out only got crickets back. Or maybe you had a webinar, and nobody showed up or just a few people did. AI is one of the big reasons. You wanted an in-person or virtual room full of people; why were those marketing messages falling flat? Because you’re disconnected, you didn’t know what your prospects wanted because you put apps in the way. The crazy thing is that AI isn’t making those scenarios easier. AI isn’t getting us more connected; it’s adding more noise to our world. Let me get this straight, it’s always been noisy but now it’s getting noisier. AI is behind tons of content, tons of marketing strategies, and at times it’s having fake conversations with people. Overall, it’s just going to be a noisier world for everyone. We’re not going to be able to do more of the same or do better than the status quo unless something changes. The old ways of doing business just aren’t working anymore. We must pivot hard to avoid getting wrapped up in all that disconnected noise. Getting Started on the Journey of Cutting Through the Noise How can you reconnect with your existing network or connect with new prospects or potential referral sources? It’s a revolutionary thought: By making calls. Having one-on-one calls whether you’re the founder or the marketer and so on. In the case of sales roles, they’ll reach out, but that’s a different kind of outreach. We need to be reaching out to learn, to ask personal questions, not just to make a sale. It means you’re asking things like what are your goals this year? What are you trying to achieve? What are your responsibilities? What are the things that are really bothering you? Get to know their real wants and needs. We’re not really inquiring. Sometimes if we do get on the phone with people, we’re just pitching them. We’re soft pitching and we’re not really listening to them. We’re just looking for an opportunity to talk about our product or service. We’ve got to take a step back and have a conversation where we’re trying to learn about the other person. Things change all the time. It makes it harder for you because you think you know everything. For example, when you think you understand the customer because you are marketers selling to marketers or manufacturers selling to manufacturers and so on. You need to put that thinking aside and pretend like you’ve never been in your industry and ask some meaningful questions about the other person. Once you’ve cut through the noise you need to know… How to Prevent the Noise from Coming Back into Your World The amount of noise is not getting better. It’s accelerating and it’s continually getting more and more noisy. What you can do now to prepare yourself is to build an audience of people who trust you. Much of that is going to come from the one-to-one conversations and one-to-many conversations. LinkedIn is a great place to have one-to-one conversations. Podcasts are a great tool for the one-to-many conversations. Posts and communities here on LinkedIn are also great for that, based on your podcast or topics related to your personal brand. You need to build the audience now and then get your audience talking to each other. Help them make meaningful connections with each other. Build those trusted communities of real people so as things start getting more and more fake, everyone knows who to turn to. They’re going to turn to you because they view you as a trusted resource. We dive into topics including: Unique ways to build trusted communities. The number one rule of building a trusted community. Examples of ways to help people solve their problems. The best ways to build trust in both one-to-one and one-to-many situations. How to grow your business and community with integrity without “pitch slapping” everyone you meet. How to build meaningful relationships without slipping into pushy sales mode. How to positively leverage AI to help build your community. Examples of AI prompts to create authentic content true to your voice. The one thing, above all else, you need to do to create and build meaningful relationships in an increasingly AI driven world. …and more golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Casey Cheshire is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he helps businesses build authentic connections with their audiences. With more than 500 hours spent interviewing industry leaders on podcasts like “The Hard Corps Marketing Show,” he delves into real-world marketing strategies and tactics. A former U.S. Marine, he brings discipline, commitment, and integrity to his professional life. His style blends professionalism with fun, shunning traditional marketing approaches that feel impersonal. Outside of work, he is a proud husband and father of two who enjoys adrenaline-fueled activities like skydiving, mountain climbing, and off-roading in his Jeep. Committed to sharing knowledge and making a positive impact, he connects with professionals passionate about pushing boundaries. Click here to learn more about Ringmaster Conversational Marketing! Click here to connect with Casey on LinkedIn!…

The Idea Climbing Podcast

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How to Get Through Emotionally Tough Times with Dr. Dorothy 24:47

לפני 5 weeks24:47

24:47

Everyone faces emotional downturns, especially entrepreneurs. We can get caught up in a negative story. We can get caught up in an emotion that keeps us from achieving our goals. It is possible to get to that healthy place where you can feel happiness, joy, and the full spectrum of positive emotions. Sometimes you’re going to feel anger, sometimes you’re going to feel sadness or defeat. You can come back to the joy of living and take your personal and business lives to the next level with the right strategies. I discuss some of those strategies in this episode with my guest, Dr. Dorothy A. Martin-Neville. Dorothy A. Martin-Neville, PhD, is a speaker, author, consultant and master coach. She has been featured on the Oprah Winfrey Network as well as the New York Times, the Huffington Post, NBC, and ABC. As a psychotherapist, Dr. Dorothy (or “Dr. D”) was in practice for 25+ years. As the founder of four companies, Dr. Dorothy has knowledge of the challenges facing leaders in business and in life. As a Business & Life Coach, her focus is on Mindfulness, Emotional Intelligence, and NLP. The Stories We Tell Ourselves When Dr. D works with folks, she asks questions such as what’s that bad place about? How did you get there? What’s the story you’re telling yourself in that moment? When you’re in a bad place you’re always telling yourself a story. You need to get to the root cause of that story. The story could be you’re focusing on one incident in your life and that’s the filter through which you see everything. So, if you were abused as a child you’re going to see abuse everywhere in your life. If somebody doesn’t return a phone call, they’re abusive. If somebody doesn’t recognize you at a networking event, they’re being abusive and so on. We create filters through which we see the world. If you’re in a funk Dr. D’s first thought is to examine what’s going on in your life, what is it you’re caught up in? If you can look at what you’re caught up in and begin to put that in the big picture you can get context for the situation. You’ll see there’s some legitimacy to what you’re saying but there’s a whole other big picture around it. You can choose to focus on that problem piece or see it in the perspective of the bigger picture. That will help you begin to shift your focus. Shifting Your Focus to Shift Your Story Dr. D trains folks to do a reality check. Let’s say you’re going through a divorce. All the sudden you’re caught up in betrayal, abandonment and other similar feelings. Ok, that’s what you’re experiencing, and legitimately so. How can you get beyond that? You have the option of spending the rest of your life in that space. Or you can recognize that’s a horrible thing that’s happening, it’s not what you’ve planned for your life but it’s there. How can you get through it and come out on the other side? Where do you want to land when you reach the other side? It’s not denial of what’s real for you in that moment. But that’s the situation that you’re in; that’s the period of life you’re going through. The funk happens when you’re caught up in a period of life and you see that as your whole life. How can you go through that and learn from it? What do you need to learn about yourself and life in general? Answering those questions will, again, shift your focus to the bigger, more positive picture. Challenges in Your Personal and Business Lives When you’re an entrepreneur it’s impossible not to have problems affect both your personal and business lives. Your personal life affects your business life, and your business life affects your personal life. You need to separate the life you’re living from the reality of who you are. If you’re consumed emotionally with what’s going on in your personal life that’s time you’re taking away from your business life. Emotionally it has you in a bad head space personally instead of focusing on your business. At that point your business is paying the price. Dr. D’s objective is to support you to put things into perspective. You need to chunk out time in your day to only focus on your business and compartmentalize your personal life. Then in the evening you can focus on your personal life and compartmentalize your business life. This will keep your world stable. You must give yourself permission to focus on one area of your life at a time. In this episode we also dive into topics such as: How to successfully and safely compartmentalize the areas of your life. How to embrace emotional intelligence in your life. How to break the pattern of telling yourself destructive stories. Ways to stop thinking about the negative “What If’s” in your life. How to recognize negative patterns in your life and separate from them. How to stop digging an emotional hole and climb out instead. Why it’s ok to admit, “I need help” and get the help you need. How to pragmatically get the dream life that you want. How to prevent yourself from slipping back into the proverbial hole once you climb out. The one thing, above all else, that you need to do to get out of a funk. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Dorothy A. Martin-Neville, PhD , speaker, author, and consultant/master coach has been featured on The Oprah Winfrey Network as well as the New York Times, the Huffington Post, NBC, and ABC. A psychotherapist, Dr. Dorothy was in practice for 25+ years. As a Clinical Instructor in a Connecticut Medical School, Co-Chair of the Advisory Board of a multi-million-dollar NIH grant, and recipient of NIH grant funding to research her work, she is a pioneer in CAM in the United States. As founder of 4 companies, Dr. Dorothy has knowledge of the challenges facing leaders in business and in life. As a Business/Life Coach, her focus on Mindfulness, Emotional Intelligence, and NLP. call her clients to far greater success and joy in life and business. Click here to learn more about Dr. Dorothy! Click here to connect with Dr. Dorothy on LinkedIn!…

The Idea Climbing Podcast

1
How Speakers Bureaus Work with Speakers and How to Get Booked with Brian Palmer 24:21

לפני 7 weeks24:21

24:21

If you can align yourself with a speakers bureau your public speaking business can grow exponentially. I discuss how to do that in this episode with my guest, Brian Palmer. Brian is the Senior Vice President of Premiere Speakers Bureau and a respected leader in the speaking industry. With decades of experience, Brian has built a reputation for helping business professionals select the perfect speakers for their events. He does this by delivering engaging, relevant, and high-impact presentations that align with organizational objectives. Brian’s Journey into The Professional Speaking World In 1972 when Brian was a freshman in high school his dad started National Speakers Bureau. His dad was a band leader who got tired of traveling all over the country. He decided to do something on the fringes of the entertainment business. The speaking industry seemed like a fit. Brian started with envelope licking and note card sorting. During college Brian worked there during the summers. In 1980 he finished college, and he started working at National Speakers Bureau full time and he’s been around ever since. For reference for the rest of this post: National Speakers Bureau was eventually purchased by Premiere Speakers Bureau (PSB) and Brian stayed on board as a Vice President. The Process of Booking Professional Speakers There’s a variety of ways to book great speakers. PSB has established themselves as a great place to turn to when you need a good speaker. People reach out to them, describe a situation where they need a speaker, give them their criteria and their budget parameters. They make recommendations and provide potential clients with the means with which to plan for an outstanding event. That includes biography, presentation descriptions, video samples and more. Proposals started out long ago with audio cassette tapes. Now it’s obviously video and it’s a lot easier now through online video. Many buyers are also very interested in testimonials from past speaking engagements. Sometimes people have other questions and PSB tries move the process along and help people make a decision that they’re happy about. Then, once it’s booked, PSB handles all the arrangements in a way that builds the buyer’s confidence. The speaker shows up prepared, ready to go, ready to make a contribution to that organization’s objectives. They speak, they get a lot of applause, the client’s really happy because their boss says “That was a great choice”. The Process of Vetting and then Working with Professional Speakers To a certain degree, Brian knows an outstanding speaker when he sees one. He studied speech in college and some of what he learned makes a good speech back then still applies today. Sometimes he prefers to watch full speeches. He watches a speech, watches the stories they tell, how relevant they are to the audience, how personalized the presentation is, and so on. One thing Brian does is study how much time elapses between a laugh or some kind of emotive response. All those things factor together to delineate a good speaker from an excellent speaker. There are so many people that want to speak, and Brian chooses to recommend people who are excellent. PSB books over 2,000 engagements a year and their clients rate the speaker, and they rate the speaker as well. They consider things such as how cooperative the speaker is, how good they are at personalizing the presentation, how they work with PSB overall. All those things combine to drive the recommendations that they make. Speakers Bureaus: Do They Approach You or do You Approach Them? When PSB learns about a speaker that they’re not involved with, and they hear the speaker does a great job or PSB loses business to somebody repeatedly that gets their attention. Speakers often refer other speakers that they’ve seen or that they’re friends with. On average PSB hears from 30 people a day interested in PSB booking speeches for them. There’s a veritable flood of people that want to speak. One of the factors that drives that is that during COVID many good speakers with a lot of good experience took a buyout, were let go, or decided to retire. Because of that there were a lot of newer people with a lot of interesting experience who wanted to speak. They’ve been working on honing their craft and practicing more and more. Brian says that it seems over the last few years a lot of people have decided to try to get the attention of companies like PSB. Brian’s peers tell stories about the incredible number of people that are approaching them now and it’s a lot to deal with. Speakers bureaus simply don’t have the capacity or the bandwidth to consider all the good speakers that are out there. In this episode we discuss ways to stand out in the market and we dive into topics such as: The right way to approach a speakers bureau and get them to represent you. When and why to engage with a speaker’s bureau. What to expect from a speaker’s bureau when it comes to marketing your services. What to do before you approach a speakers bureau to create more demand for your services. How to get booked more when you’re a “decent” speaker. How to mentally “keep on keepin’ on” during the tough times when you’re a professional speaker. How to stay ahead of the ever-changing market demand curve for speakers and how to stay relevant. The one thing, above all else, you need to do to get booked by a speaker’s bureau. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Brian Palmer is the Senior Vice President of Premiere Speakers Bureau and a respected leader in the speaking industry. With decades of experience, Brian has built a reputation for helping business professionals select the perfect speakers for their events—prioritizing engaging, relevant, and high-impact presentations that align with organizational objectives. Throughout his tenure, Brian has been instrumental in advancing the speaking industry, guiding clients toward speakers who not only entertain but also leave a lasting impact. His expertise has earned him numerous industry accolades, including the Council of Peers Award for Excellence (CPAE) from the National Speakers Association and recognition as an industry innovator by Meetings & Conventions Magazine. Brian’s deep understanding of the speaking business, combined with his commitment to transparency and client success, has made him a trusted partner for associations and corporate event planners alike. Click here to learn more about Premiere Speakers Bureau! Click here to connect with Brian on LinkedIn!…

The Idea Climbing Podcast

1
How to Combine Community Engagement with Content Marketing with Behdad Jamshidi 22:47

לפני 7 weeks22:47

22:47

Community engagement and content marketing go hand in hand if you have the right strategies. I discuss how to combine the two in this episode with my guest, Behdad Jamshidi. In the past 6 years, Behdad (or Bee) has met with and assessed 992+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Getting Started with Community Engagement and Content Marketing Bee specializes in connecting businesses with the right marketing partners. He got into that space by engaging with a variety of communities. During COVID everything hit a wall, and everyone rushed into online communities for engagement. In one of the communities that he was in he built up his brand and landed a lot of customers by sharing knowledge and sharing information. In those communities people got to know him over the course of three years. That’s how he got into the community engagement and content marketing space. Bee’s purpose was to always share value first; he loves learning about new ideas and sharing content. Bee wasn’t trying to sell, and he was adding value and as a result potential clients reached out to him. Sharing the Right Kind of Content for Marketing Bee shared his experiences growing as an entrepreneur, including trials and tribulations. He was always learning more and more from mentors and other business owners. Bee realized that not everyone gets access to those people at the level that he did. He learned about new concepts and ideas through those conversations he would then take it in and journal about it. From there Bee would create content around his journal entries in various communities. Bee learned about some common mistakes that businesses make when they’re trying to pick the right marketing partner and then shared how to avoid them. Some questions included, “I’m about to hire a business coach, what should I think about?” Then afterwards he would share “I hired this business coach, here’s what I learned.” You create a continuity of business advice within those communities. Making Deeper Community Engagement Connections Bee spent a lot of time learning on calls. He’s a super connector in the marketing world, so he was always on calls. The byproduct of those calls turned into meaningful content. He also went to a lot of in-person networking events. At those networking events he would create deeper connections with the people that he interacted with online. That’s where a lot of the content would come from. Bee used to be an engineer. He would do sales engineering for businesses that were in the 50 to 1,000 employee range. So, he got a lot of content and a lot of knowledge from his past work experience that he could share. Bee was unique because most entrepreneurs that are running purely entrepreneurial businesses haven’t worked in or with large organizations. When you come in with insights that others don’t have you have unique content to share. How to Stand Out and be Remembered Through Content Marketing You must discover what your core theme is. What do you like to talk about? You can even start out easily, with “This is who I am, this is a little bit of my background, here’s what I love talking about, here’s how I can support you”. Just be an open book. The next piece after that is to continue sharing what you know that most people don’t know. For Bee it was seeing businesses constantly failing with marketing partners. He provided feedback in his communities about how to avoid those mistakes. That’s where a lot of his content started out, it was just what he was naturally doing. That content helped Bee focus on the topic that would become the core of his business. We also dive into topics such as: How to keep the attention of the people in the community after you get it so you’re more than just a blip on their radar. How to find and engage with the communities that will be most valuable to you and vice versa. The importance and value of showing up and commenting on other people’s content. How to create and build your personal brand in communities. The number of communities you should get involved with when you’re just starting out. Why finding new communities gets easier on your journey. What a system to successfully engage with communities looks like. How to pick an ideal target market and how to find communities of them. How to keep humming along after you find communities of your ideal target markets. How to know what your communities want you to post about once you’ve established your brand. How to convert conversations and connections into clients. How to maintain a high level of meaningful, valuable content over time. How to find and foster relationships with marketing and referral partners. What successful sales conversations look like and how to have them. How to turn happy clients into referral partners. The one thing, above all else, that you need to do to develop a community engagement and content marketing strategy. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Behdad Jamshidi (or “Bee”) started CJAM Marketing after realizing that most companies don’t know how to evaluate the value of a marketing agency or assess their own needs. Since every business is different not only in their needs but where they are at in the growth process, it isn’t a one size fits all. In the past 6 years, Bee has met with and assessed 992+ marketing agencies and vetted them down to a lean 100+ preferred partners across all marketing niches. After pairing hundreds of businesses with the right partners, he’s found his skillset lies in the matchmaking process. Featured in MarketWatch, Bloomberg, National Post and the Financial Post, Bee’s unique background in marketing, engineering, consulting, leadership, sales and strategy, has allowed him to serve as the conduit between business owners and the marketing teams they need. Click here to learn more about CJAM! Click here to connect with Bee on LinkedIn! Click here to get Bee’s Pricing Benchmark Guide!…

The Idea Climbing Podcast

1
How to Engage Any Audience From Any “Stage” with David Doerrier 22:59

לפני 8 weeks22:59

22:59

“All the world is a stage” is very true, especially in the business world. By becoming an engaging presenter you can succeed from sales meetings to training presentations to speeches. I discuss how to do that in this episode. Today, we have a game-changer in the world of communication—David D. Doerrier. With a background spanning radio broadcasting, stage acting, corporate training, and even playing Santa Claus, David specializes in helping subject matter experts, business leaders, and sales professionals transform their technical expertise into engaging, high-impact presentations. He had to learn how to get his information to stick with his audiences, which he has done successfully. David also comes from being very shy and introverted to becoming comfortable and gregarious on stage. He discovered that one way to do that is by making it more about the audience and less about him. That’s a perspective shift from many speakers’ viewpoints. It’s Not About You; It IS All About Your Audience The first thing you have to do is start with your objectives in mind. Let’s use a training session as an example. Ask yourself, “At the end of this training session what are the things that my audience needs to walk away with and understand better?” Not only understanding it better but at what level do they need to understand it? Do they need to be an expert when they leave the training? Do they just need to have some knowledge when they leave the training? So first it’s understanding what the objectives are that you need to achieve. So, now again, that’s all about them. It has nothing to do with you or your background or what you think you need to teach. It’s first understanding what it is that they need and what it is that they want to get out of your training. Your “Stage” Could be Anywhere Many people think they don’t “do” any public speaking because they don’t get up in front of a room on a stage. When David says “engage from any stage” what he means by “any stage” is it could be anywhere. It could be on a Zoom call, on a podcast, it could be a sales call, it could be a workshop, a physical stage in front of a room full of people and more. What platform or what process are you using to communicate with your audience? Are you mentoring someone? Are you training someone? Are you selling to people? The techniques that David talks about can be used in any of those situations, when you’re talking to one person or hundreds of people. Sales Blends with Training A caveat here is that David is not a sales coach. However, what he does applies to sales people to connect better with their audiences. The processes that he has come from his background as an instructional designer. How can you create material that is going to stick in the mind of your audience? The more he worked with it, the more he saw that anybody (including salespeople) could benefit from those types of principles. In some ways there is an overlap with training and sales. Because as a salesperson you must educate your audience enough for them to say “Yes!” to purchasing your offering. Whereas if you’re training a group of people you’ve got to educate them enough, so they say “Okay, I see how I can use these new strategies”. The sales process is first understanding your audience, the same thing as with training. You first must understand who your audience is. What is their learning style? What is their buying style? And then adjusting to that scenario. Preparing for Your Presentations It’s a mix of interviews before you give the presentation and figuring it out on the fly during your presentation. There are questionnaires that can go out beforehand to help you evaluate your audience. Let’s use a training example, certainly in that situation. You can reach out to the organizer and get an idea of the make-up of the group and try to get as much information about them as possible beforehand. In a sales situation, just like in a training situation, you must ask questions up front. What brings you in today? What about this product or topic attracted you here today? And so on. He does the same thing in training; he asks a lot of questions up front. One question David asks up front is “Why are we here?” What purpose, what objective, what problem are we here to solve? All of you received an invitation that attracted you enough to say “Ok, I’ll show up”. So, now that you’ve shown up what was it that you read that made you show up? It’s all about learning about your audience and giving them what they believe they need. We also dive into topics such as: How to plan for a successful presentation when you can’t poll the audience ahead of time. Why you need to start with your key objective in mind. How to be flexible enough in your presentation to change focus if you start to lose your audience’s attention to get to your ultimate objective. Examples of how to set objectives for sales presentations and training sessions ahead of time. Why your audience wants you to be successful. How to deal with anxiety when you’re on your “stage”. Tips for mentally preparing yourself for presentations. The “A.B.C.’s” of the foundation you need to build to be successful at public speaking. How to respond to and rebound from mistakes on the stage. The five core communication skills and how to best embrace them. The one thing, above all else, that you need to do to engage any audience from any “stage”. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest David D. Doerrier is a seasoned presentation skills coach and communication strategist who helps business leaders, technical professionals, and sales teams transform complex ideas into engaging, audience-friendly presentations. With a background in radio broadcasting, stage acting, corporate training, instructional design, and even portraying Santa Claus, David brings a unique blend of storytelling, performance, and engagement techniques to every session. His approach is rooted in the 8 Principles of Engagement , ensuring that every presentation captivates, connects, and drives action. Whether you’re a subject matter expert struggling to simplify your message, a sales professional looking to boost conversions, or a leader aiming to inspire, David provides practical, results-driven coaching that elevates confidence and impact. He knows he’s not the cheapest coach out there—but he’s also not the most expensive. What he offers is a premium experience tailored to professionals who are ready to level up their communication skills and make every word count. Connect with David! Click here to learn more about “Present Your Way to Success! Click here to connect with David on LinkedIn!…

The Idea Climbing Podcast

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How to Create and Scale Your Own Networking Group with Clay Hicks 23:16

לפני 9 weeks23:16

23:16

Creating and scaling your own networking group is an excellent investment of your time. The rewards can be great and far reaching. I discuss how to do that in this episode with my guest, Clay Hicks. Clay is a serial entrepreneur with a portfolio of 5 different companies, an author, a speaker, and trainer on professional relationships. Clay Hicks founded his first company, H7 Network in 2008, in the hopes of positively impacting the many under-served entrepreneurs and all sales professionals. Many years ago, Clay was searching for and trying out a variety of networking groups. More often than not he left each one more disappointed than anything else. Most of them judged people by how many referrals they were giving and how much money they made without much thought for meaningful relationships. They were very transactional and that didn’t sit well with Clay. He decided to start H7 Network to do things the way he believed was right. Build Your Leadership Team Early On First, he surrounded himself with five leaders that helped him start the group. That support system was crucial to their early success. It wasn’t just one person trying to figure everything out alone. The team framed out their first style of networking group which was 60 second commercials and a speaker. He began to build more meaningful relationships and that changed everything. There was no pressure to give referrals, Clay and his team let that happen organically. Clay has always looked for potential in other people. He doesn’t see them just for who they are, he also sees them for who they could be and how valuable having a relationship with them could be for both people. So, when he went to make those choices early on, he picked people he had or could have a good relationship with. Those were the early days of his “Connect, Serve, and Ask” methodology. He knew back then he couldn’t do it without them and knows today that he still couldn’t do it without his team. He and the original board went their separate ways and Clay turned to his existing network from his real estate industry days. He invited the people to join H7 leadership that he already at least had a connection with, and explained what he was creating. Clay’s a natural promoter. The people he invited to join him also had relationships to share. Everyone was involved with invited people to the meetings. Getting Traction for Attendance in Your Early Days They started free so the traction gained was around getting people into the room. The attendees in turn brought more people from their networks to the meetings. Clay had to make the structure of the meetings interesting and valuable. The meetings started with attendees sharing celebrations of the good things that were going on in their lives. That immediately created positive energy in the room. Then there was the value-add component. He shared strategies to network effectively with his “Connect, Serve, and Ask” methodology. They would do 60 second commercials with a unique, non-traditional format. He then encouraged the attendees to continue their conversations and set up 1-to-1 meetings after the event. The push for 1:1 meetings created value between the meetings because people were having more meaningful conversations than they had time for at the events. Soon they began to charge and people began to see it as more valuable. They grew by 60 members in their first six months. Once they hit 60 members some of his support system left so Clay had to update his support system with new people. The big lesson here for you is to get some support from strong relationships, even if its an informal board of advisors, as soon as possible when starting your group. Lone wolf to pack. You can go fast by yourself, or you can further by surrounding yourself with good people. Your relationships are the key to your success! In this episode we dive into topics such as: How to know if you have strong relationships. The importance of being open to constructive criticism. How to create engagement and collaboration in your meetings. Why you need to know what moves your attendees’ needles to grow their careers and not just set your own agenda. Why traditional 30 or 60 second commercials don’t help with engagement. How H7 doubled in size in twelve months in the early days. How to build relationships to scale when your group hits critical mass. How to approach people to become Alpha Team leaders to help you run your group. Advice for building and scaling your group through virtual meetings. Suggestions for creating engagement in virtual meetings. What, above all else, new networking group leaders need to do to scale successfully. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Clay Hicks is a serial entrepreneur with a portfolio of 5 different companies, a bestselling author, a speaker, and trainer on professional relationships. Clay Hicks founded his first company, H7 Network (in 2008), in the hopes of positively impacting the many under-served entrepreneurs and all sales professionals. His vision is to globally revolutionize the way business professionals “Connect” first, “Serve” with purpose, and “Ask” of their peers. H7 Network, a Franchisor, is a national B2B networking platform, In person and Virtual, for professionals to create their own network and develop champions for their business. Clay’s responsibility as the CEO is to innovate new programs, develop new markets internationally, training and development, implementing new processes for retention, business and relationship development overall. H7 Network currently has members in 48 states and 20 countries. Connect with Clay! www.h7network.com https://www.linkedin.com/in/claytonrhicks/ Clay’s scheduler https://calendly.com/clayhicks…

The Idea Climbing Podcast

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How to Develop Yourself as a Podcaster with Junaid Ahmed 25:38

לפני 11 weeks25:38

25:38

Today we’re discussing how to develop yourself personally and professionally to become a great podcaster. My guest is Junaid Ahmed. Junaid is the Founder of Humblezone and Creator of Home Studio Mastery, designed to teach you how to build your home studio. He has two decades of video production experience, as well as designing websites & apps focused on a systematic process and seamless user experience. He provides podcasters, speakers, and content creators with a comprehensive plan for their studio equipment, lighting, and layout. Junaid started his creative career creating fliers for his uncle’s business over 30 years ago. He then grew into graphic design, mobile app design, he just found himself creating, creating, creating. It wasn’t until 2005 that he discovered podcasting, but he didn’t really get into it until 2012 when a friend of his wanted to start a podcast. Junaid ended up starting a podcast with two of his friends that lasted for four episodes. While that run ended abruptly, Junaid was bitten by the podcasting bug. He wanted to get back into podcasting, but he just didn’t have the drive until he read the book “ Crushing It ” by Gary Vaynerchuck. Gary wrote “Just go and document your journey…” Junaid started a podcast documenting his journey into becoming a podcaster, a beekeeper, and other hobbies he’s had. Junaid says podcasting is elevating because when you empty your mind, when you put stuff down in Audio Note you’re releasing space in your brain to do other things and that’s how you start developing your personality. What does using podcasting as a self-improvement tool mean to you? When Junaid went to college for English Composition his teacher said, “Just free write, write whatever comes into your mind”. She was trying to get him to empty his mind because over time, your writing becomes more refined. Junaid views podcast through the same lens because the more you record, the clearer your messaging becomes over time. As you’re recording the episodes you get to go back and listen to and critique yourself. You’ll get better as you do more of it. From that perspective it helped him develop his speaking voice, from his ability to talk about a topic or to teach him how to overcome something that he once struggled with. What advice do you have for new podcasters about interviewing? To become a good interviewer, you’ve got to be able to articulate the point of the interview. To get moving you can start out as a solo podcaster. When Junaid started his podcast, it was just him talking about what he was going through with his hobbies. The more he did that the more he understood how to tell a story. It still wasn’t as refined as what he wanted it to be, so he started inviting his friends to be interviewed. The more he did that, especially with people he already knew, the better he got. It’s easier to talk to somebody you already know. It’s hard to talk to somebody brand new unless you have topics that you share a passion with. Another way to be a good interviewer is to research who you’re going to be interviewing. We’ve seen some great examples of that, particularly people like Simon Sinek and Jimmy Fallon. They research the people they’re going to be interviewing. You can do the same thing. When possible, watch previous interviews of your future guests to know what other people are asking them and then ask different questions. Suggestions for Finding Good Guests A good guest is only as good as the topic that you’re going to come and talk about. It all comes down to the purpose of the podcast episode that you’re going to record. It all comes down to the focus of your podcast and what you are going to be talking about. This is decided by knowing who your target audience is. This will help the guest who’s taking time out to record the episode get a ton of value as well. We also dive into topics such as: How large or small of a niche should you pick as the topic of your podcast. How to decide what type of podcast to have, self-help, business, etc. Technology tips for setting up a podcast. The story about how Junaid found his niche when he was just getting started in podcasting. Easy ways to test the water if you’re thinking about podcasting. How podcasting can be a self-development tool for the host. Tips for being a great podcast guest and how to get comfortable being one. How to “stick with it” after you become an established podcaster to avoid getting burnt out. The one thing, above all else, to do when it comes to developing yourself as a podcaster. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Junaid Ahmed is the Founder of Humblezone and Creator of Home Studio Mastery, designed to teach you how to build your home studio. He has two decades of video production experience, as well as designing websites & apps focused on a systematic process and seamless user experience. He provides podcasters, speakers, and content creators a comprehensive plan for their studio equipment, lighting, and layout. He also enables video creators to create effortless content in a comfortable and impressive home studio setting. He’s the author of Mastering iPhone Video Production , and Host of Hacks & Hobbies podcast. He also speaks frequently at national events such as Podfest and multiple virtual summits. Click here to learn more about Home Studio Mastery! Click here to connect with Junaid on LinkedIn!…

The Idea Climbing Podcast

1
How to Create Social Media Marketing Strategies That Actually Work with Sophie Zollmann 25:32

לפני 12 weeks25:32

25:32

There are almost too many ways to go about creating social media strategies. I discuss some strategies that actually work with my guest, Sophie Zollmann. Sophie is the Founder of FMD Strategic Partners. They take the guess work out of marketing to get real results for 7 and 8 figure service providers. Sophie was a stay-at-home mom and got into online businesses instead of paying daycare all her money. Customer service, business management, clerical work, etc. Then in 2009, after a short break, she came back to the work world and launched herself as a virtual assistant. One of the first things she did to get in front of people was to get on social media. She got on Twitter and Facebook, and six months later after meeting other virtual assistants and business owners who needed social media help, she had a business model, and she formed an LLC. She used digital marketing, especially social media, to grow her business. In the process, she fell in love with social media. It’s become the bread and butter of her business. Sophie built a team and leverages their skills to help her clients grow their businesses like she has hers. Where People Go Wrong with Social Media Marketing The biggest thing is that they don’t have a strategy. People are throwing spaghetti against the wall to see what sticks, they’re trying the latest trends that may or may not work for them, and they may be on platforms that they don’t need to be on because they think they have to be everywhere. They’re also doing it themselves, even though oftentimes they dislike doing it. That dislike is reflected in what’s produced and only ends up hurting them in the long run. If you don’t love it, you really shouldn’t do it because your distaste come through in your copy. Last but not least is people don’t have a strategy and a clear plan. They aren’t creating initiatives and campaigns that have measurable components such as KPIs (Key Performance Indicators), goals and objectives. Success comes from knowing what works. You’ve got to be able to measure what you’re doing. Once you know what works, then you can maximize that. But you can’t figure that out without strategy, hiring people to do it for you, and having measurable campaigns and initiatives that you can know if it’s working or not. How to Get Started with Creating a Social Media Strategy It involves a lot of research. You’ve got to know who your ideal client avatar is. In most cases there’s multiple client avatars. Even in one industry you will have different demographics, psychographics, income levels, all the things that make them human beings. We are marketing to human beings. You must speak to them in a way that they can hear you. Knowing them deeply is a key component of your strategy, that’s your first step. That research dictates what platforms you’re on, what you offer, how you speak about it and what you do to get them in the door. Your strategy must also have your competitive analysis. You must know who your competitors are, how you stand up against them, and how you can beat them. Because if you’re just doing the same thing that they’re doing you’re going to be lost in the sea of all the other people doing those things. You Have to be Unique And then of course once you’ve done that, there is making sure you have a very solid and unique value proposition, that’s a part of your research. You’re going to be looking at branding, do you really look good? Is it consistent and does it appeal to your ideal client? Branding is very important. It all works together. When you have a completely defined strategy that takes in all the aspects of online marketing and what it takes to succeed then you have the monthly marketing plan. That’s where you get your measurable initiatives, you get your content strategy, you figure out where you need to be and where you don’t need to be, then you rearrange everything to make it fit together so that it all feeds each other. That makes your efforts more effective and also more measurable so you know what’s going to work and what’s not. We also dive into topics such as: How to pick an ideal client avatar and not try to be everything to everyone. How to create a foundation to end up in a successful place to launch your social media marketing strategy. How to know what content to put where and when in your monthly marketing strategy. The components of a successful monthly marketing strategy. How to stay consistent with your marketing efforts and not burn out. What to get started with when you build out a team. How to know when to change course and when to stay the course on your social media platforms. When and why to leave a social media platform. The one thing, above all else, to do when it comes to creating a successful marketing strategy. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Sophie Zollmann is the founder of FMD Strategic Partners, a digital marketing expert, best-selling author, and speaker with 20 years of industry experience. She leads a fractional marketing department that delivers enterprise-level strategy and execution for 7+ figure businesses. As a pioneer of the fractional marketing department model, Sophie specializes in helping CEOs and 7-8 figure service providers scale smarter, not harder. Her team provides comprehensive marketing solutions, from strategic planning to full implementation, that drive sustainable growth and position clients as industry leaders. Her data-driven approach combined with innovative strategies has established her as a trusted partner for businesses ready to scale. In her spare time, Sophie loves reading Harry Potter, relaxing on beautiful beaches, and doting on her grandson. Website: https://fmdstrategicpartners.com Email: sophie@fmdstrategicpartners.com…

The Idea Climbing Podcast

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How to Create a Mentoring Program for Your Organization with Ken Rusk 21:23

לפני 13 weeks21:23

21:23

Mentoring programs can skyrocket your organization’s success if you have the right strategies. I discuss those strategies in this episode with my guest, Ken Rusk. Ken is a best-selling author, entrepreneur, and blue-collar advocate that proves there is no degree needed to achieve comfort, peace, and freedom. Ken spent his younger years digging ditches and working in construction. He is passionate about helping people achieve their dreams regardless of their educational background or past. In Ken’s book, Blue-Collar Cash, he shares his insights from over 30 years of working in blue collar trades as an entrepreneur, mentor, and life coach. Why is Mentoring Important? Ken believes it should be incumbent to anyone who is successful to give back to the people that are following in their footsteps. He believes that it’s a good idea to shorten the learning curve of those who follow us because you can prevent them from making a lot of expensive mistakes. That’s just part of being successful to share that kind of advice; especially if those people work for you. To grow your company there’s a lot that you can do to help people within your company that are intrapreneurial at heart to be successful. They win, you win, everyone wins at that point. The Case for Mentoring Intrapreneurial People As the owner of a business, your goal should be a couple of things. Number one, it should be to become as irrelevant to the business as possible from a mechanical daily standpoint. If you’re going to be a visionary you can’t be involved in doing the day-to-day stuff. You need to hand it off to people and make them feel they have some ownership of the results. He’s said in front of his staff of over 200 that he can’t get what he wants, his company can’t get what it needs until all of his employees get what they want first. The more they win the more you’re going to win in the end. Advice for Leaders You must be planning what you want to do with your business, meaning drawing it out to the most minute detail. It’s like creating a brochure that is about yourself. You must have a clear idea of the goals your company is moving towards and why. Once that reason is clear then passing that goal along to the people in your company that you’re mentoring is paramount. You want to get your team to feel like they’re in it for themselves and they relish the fact that they’re allowed to swim in that intrapreneurial pool. When they create results and share ownership of those results your business is poised for explosive growth. We also dive into topics such as: Characteristics of good mentees. How to create successful mentorship experiences for intrapreneurs. How to create a platform for mentorship within your organization. How to approach potential mentors. Why you want to hire people that are self-managing. Advice for bosses about how to be good mentors. Examples of what Ken’s mentoring programs look like. The importance of recognition and bonus plans. Why dropping the ego as a boss/owner will make your business more successful. How to successfully co-create and achieve goals with your employees. The criteria of good goals. The one thing, above all else, that you need to do as an owner/boss to create a mentoring program within your organization. …and other golden nuggets of advice! You can get my book here: “ Idea Climbing: How to Create a Support System for Your Next Big Idea ” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Ken Rusk is a best-selling author, entrepreneur, and blue-collar advocate showing that there’s no degree required for comfort, peace, and freedom. Ken spent his younger years digging ditches and working in construction. He never went to college. Instead, he made goals, planned, and worked hard for thirty years. Now, Ken is a very successful entrepreneur with multiple businesses and revenue streams. Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past. Click here to learn more about Ken!…

The Idea Climbing Podcast

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How to Overcome and Eliminate Self-Sabotage with Shiraz Baboo 28:21

לפני 14 weeks28:21

28:21

Self-sabotage runs rampant in many professions, especially entrepreneurship. We discuss how to overcome and eventually eliminate self-sabotage in this episode with my guest, Shiraz Baboo. Shiraz is a multi-award-winning author, international speaker, and Reality Interventionist. He is known for helping people to rewrite their reality to overcome challenges in their lives. Shiraz has helped thousands of people to overcome illness, poverty and unconsciously addicted struggles. Shiraz was stagnant for decades as an entrepreneur. He made about $100,000 a year; but when you’re at that level year after year and it never increases it becomes very, very frustrating. He knew he knew how to make money because he got from nothing to $100,000 but he didn’t know what was going on that had him stuck. Then he had an idea to earn $1 million in one year when he met the people from “The Secret”, including Bob Proctor, John Assaraf and more. Shiraz got their contact information and was going to create an app that involved all of them and their mailing lists. While anticipating success Shiraz’s income went from $100,000 to $0 in two years. He left his business because he was so sure his plan was going to work and started working on the app full time. So Close and Yet So Far Shiraz experienced the effects of self-sabotage. It’s not that his potential business partners didn’t like him, the relationships just started to fizzle out and Shiraz and his app fell off their radar. Shiraz kept trying to develop the app and he kept getting delays. He’d have to go back to them and tell them it’s still not ready. Eventually they gave up and Shiraz gave up. He went back to his old business, and he went right back to earning $100,000 a year. How to Prevent Self Sabotage Many years later Shiraz was presented with another opportunity to start making more money. Shiraz was more self-aware and learned techniques to prevent self-sabotage. He realized the last time he took certain actions his income went down. He didn’t want his income to go down so he searched out and found the reasons his income declined. Shiraz believes that most people don’t realize that you don’t self-sabotage because of circumstance and you oftentimes don’t do it because you’re afraid. You self-sabotage because you’re so comfortable and you’re addicted to that state of status quo. So, when you leave that state your body goes through withdrawal and your body makes you do things to go back to that space where it’s addicted to, the status quo. The exception is if what you’re trying to do scares you so much it pushes you in the opposite direction. That’s what happened with Shiraz. There was a big fear of earning a million dollars a year. Shiraz worked with a coach and found out when he was a teenager his family and friends told him they had zero doubt that he would be making millions of dollars. His brain went oh my god they’re going to leach off me. If I have a million dollars everyone will want my money. So, his brain decided that at $100,000 a year he would be safe from leaches so that’s where he stayed. Once they got that belief cleared by the next year Shiraz had made over $200,000 and he was on his way! In this episode we also dive into: How to discover and clear your negative beliefs. Why 95% of what’s keeping you from success in your business has nothing to do with your business. How Shiraz got to $1,000,000 in sales. How to match your conscious beliefs with your unconscious beliefs. How to recognize emotional triggers that tell you something inside needs to shift. How to start stopping self-sabotage. Why the biggest things your mind tries to avoid are guilt and shame. How to train your brain to think the thoughts you want and feel the feelings you want. Ways to avoid the withdrawal from your self-sabotage addiction. Once you “get out of the self-sabotage hole” how to maintain your success in just 10-15 minutes a day.…

The Idea Climbing Podcast

1
How to Stand Out in the Sales World with Video with Jason Zygadlo 23:19

לפני 15 weeks23:19

23:19

You need to stand out in the sales world to be successful and video is an excellent tool to leverage if you have the right strategies. I discuss how to do that with my guest, Jason Zygadlo. Jason, a seasoned expert with nearly 20 years in medical device sales, now channels his unique skills into Build.Your.Own.Brand., where he helps individuals and organizations stand out creatively and memorably. Jason has always tried to do things differently to be memorable. He spent his earlier career in medical device sales. Fast forward to 2024, in his business practice, he was still looking for ways to be different and be more efficient. The video world was introduced to him by a friend who also sold medical devices. Jason was very quick to adopt the technology himself because he realized he could be more efficient by sending videos instead of regular emails. He particularly liked the analytical part of video technology. You could know if and when the video was watched and for how long. That allowed him to fine tune his messaging to get longer video views. Getting to Know Him It’s getting harder and harder to see potential clients. So how can you engage with them? If you’re not delivering your message effectively, then what good are you doing? If the information you’re trying to deliver to the potential client isn’t currently getting through, what other ways are out there? Email is the starting point. Almost everyone shares their email address now. You can also send the videos through LinkedIn. Jason realized he could be very efficient and send a lot of videos in a personalized and tailored way and then know when they were opened. When he did end up getting in front of the potential client in person he would often be greeted with “It seems like we’ve already met”. They would know him from the value that he had sent. It was usually a video introduction followed up by some kind of white paper or other material. Getting Your Message Past the Gatekeeper The beauty of videos is how versatile they can be. Jason would stop by an office and leave some information with the gatekeeper. He would then follow up with his potential client by sending a video saying he had left the information with the gatekeeper. Then (in the video) Jason would introduce himself and let the potential client “get to know him”. The next video would be a demo of the product Jason was selling. Once the potential client met with him Jason would send a thank you video. How Many Videos to Send You can’t just knock on the door once or twice, it’s a persistence game. Jason talks about being “pleasantly aggressive”. The videos don’t replace the stop-byes, the drop-offs and the traditional ways of doing things. Videos are a supplemental tool to tack onto the other things that you’re doing to close the sale. There’s no magic number of videos you should send. It takes as long as it takes to get what you’re trying to get and what you’re trying to accomplish. We also dive into topics such as: What the first meeting looks like after you get past the gatekeeper. Why you should create personalized videos and how to do that. The power of curiosity in the world of video and sales. How to be different and memorable. Why different is better for breaking through the noise. Examples of video platforms you can use to stand out. Why you should send thank you videos after the sale is closed. The importance of practicing being on video. The one thing, above all else, that you should do to stand out in the sales world with video. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Jason, a seasoned expert with nearly 20 years in medical device sales,…

The Idea Climbing Podcast

1
How to Get Great Publicity Without Breaking the Bank with Jill Lublin 19:37

לפני 17 weeks19:37

19:37

Contrary to popular belief, you don’t have to break the bank to get great PR. I discuss how to do that in this episode with my guest, Jill Lublin. Jill is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran and Jack Canfield, to name a few. Jill got into the media like many people find their careers; in a circular and roundabout way. She originally thought the legal field was going to be her career. In college, she started working in the music business in promotion and publicity and fell in love with that. She turned her career around to be the director of promotion and publicity at four independent record labels. She eventually opened her own business in publicity, wrote the book “Guerilla Publicity” and now she speaks all over the world. She also runs media master intensive workshops and helps entrepreneurs get their name out there without having to spend a fortune. Why Entrepreneurs Need Publicity Publicity is happening whether you want it to or not. It starts at the minute you walk out your door, enter a Zoom room or go out for coffee. Your publicity is happening so you should embrace it and make it authentic for yourself. Jill believes that’s really important. One thing she waves her flag about is having a great, focused message. That means being resonant to who you are. Your reputation comes down to publicity so make it count. The message that you have should be attracting clients, referrals, trust in your industry, credibility, visibility, all the other things that publicity does for you. The results lie within being powerful with your own publicity and consistently being in the practice of sharing your message. Why You Must Make Publicity a Conscious Effort This means being conscious about your message. In other words, be clear about who you are. If you’re outgoing and extroverted, embrace it. If you’re shy and introverted, embrace it. Here’s what Jill knows from working with over 100,000 entrepreneurs: When you’re clear about your message, it gives you confidence to share it at networking events and in the media. The confidence that it gives you helps you speak more concisely and precisely. People will be attracted to that because when you’re confident about what you do people will want to work with you. Getting Over the Fear of Elevator Pitches Sometimes it’s fear because you don’t know what to say, sometimes people think their elevator pitch sounds like everybody else’s. When yours is authentic to you and you push the right buttons with your message that is who you are. What’s wonderful about that is that it gives you the ability to say it anywhere, anytime no matter what you’re feeling, and it helps you successfully run your business. We also dive into: Why publicity isn’t a “one and done” situation, it’s an evolutionary process. What you need to do once you have your messaging down. The power of local publicity and how to get it. What “earned media” is and what it gives you. How to approach media outlets to get publicity. The power of “Seven Follow Ups”. Two ways to publicize your publicity. Why you don’t have to spend a fortune to get publicity. How to do Guerilla Publicity. When to think about hiring a publicist. The one thing you need to do above all else to get publicity. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” Click here for more outstanding interviews with entrepreneurs and thought leaders! About My Guest Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Ton...…

The Idea Climbing Podcast

לפני 44 weeks22:36

22:36

I’m excited to have the King of Sales, Jeffrey Gitomer, as my guest for my 100th episode. We’re discussing some of his golden nuggets of sales advice from his 20+ years of experience. Jeffrey’s books have appeared on major bestseller lists more than 500 times and have sold millions of copies Worldwide. Jeffrey has also delivered over 2,500 speeches worldwide. He was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned designation. It's Not about "Pain Points" First, we dive into a common fallacy: Sales is about finding your potential clients’ pain points. When it comes to finding pain points, Jeffrey says his response is “It’s none of your business.” His pain is none of your business. If your prospect tells you their pain, it’s because they’re volunteering it. If you ask them for their pain, it’s none of your business. In sales, people say, “It’s all about the pain points” and Jeffrey says they’re all wrong. Jeffrey does just the opposite, he’s going to start with the pleasure. He’d rather find out where they went to college, where they went on their last vacation and so on. Jeffrey wants to discover things that he may have in common with them because he doesn’t have their pain in common. He’s going to go beyond pain and then he’s going to go beyond pleasure and find shared values. It's all about Shared Values If you can find those shared values, you can create a deeper, more meaningful relationship with your prospect. It’s about finding a shared value, not starting with a shared value. You don’t know what the shared value is until you start to talk about it; but you’re not going to discover it if you’re trying to find out what’s wrong with the person you’re talking to. You need to ask better questions. In this episode Jeffrey shares how to do that and we also discuss: Why salespeople need to understand where they get their opinions from. What makes a good (and bad) sales manager. Why you need to understand that sales isn’t about selling and what it’s really Why “normal conversation” wins over “sales conversation” every time. How to start a sales conversation with humor to drive the conversation forward. How to present yourself as a relatable person to close the deal. How to know when to stop selling and start closing. The best question to ask a decision maker as soon as you walk in the door. More questions to ask to close the deal faster. Nuggets of wisdom such as “sales are not made by telling, they’re made by asking” …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Jeffrey Gitomer is the author of the New York Times bestsellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of connections, and The Little Gold Book of YES! Attitude. Jeffrey's books have appeared on major bestseller lists more than 500 times and have sold millions of copies Worldwide. Jeffrey gives public and customized corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer service and customer loyalty, and personal development. Jeffrey has delivered over 2,500 personalized and customized speeches worldwide. His "Insiders Club" and "Sales Mastery Program" have become the go-to place for sales content, coaching and community. They contain Jeffrey's practical sales information, strategies, and ideas that start with a skills-based assessment and real-world lessons. Ongoing sales motivation and reinforcement to help salespeople learn more to earn more. In August 2008, Jeffrey was inducted into the National Speakers Association's Speaker Hall of Fame.…

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The Idea Climbing Podcast « » How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann

How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann

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How to Achieve Peak Performance by Creating a “Performance Bubble” with Craig Domann