Diversifying Creators’ Revenue with Merchandising and IP w/ Saurabh Shah (Warren James)

The Influence Factor by The Influencer Marketing Factory

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property.

Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation.

Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise.

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Show Notes:

(00:58) - Introduction to Saurabh
(04:00) - Mission behind Warren James
(09:45) - Working with creators: ideation and collaboration
(20:45) - Transition from DTC to retail
(24:40) - Product innovation and future of merchandise

Check out some of our previous episodes:

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