259. Leveraging AI Tools & Niche Targeting for B2B Marketing, with Kate Vasylenko

The Innovative Agency

Intro

In this episode, we delve into the evolving landscape of B2B marketing, particularly for tech companies, with our expert guest, Kate Vasylenko, CEO & Co-founder of 42DM. We explore significant shifts in B2B marketing post-pandemic, discussing the unique challenges and changes in the industry. The conversation also covers the recent impact of AI in marketing and strategic recommendations for staying competitive in this dynamic field.

What you will learn in this episode:

• How the pandemic and AI advancements have transformed B2B marketing.

• The changing behavior of younger generations in B2B purchasing decisions.

• The role of AI tools like ChatGPT in facilitating quicker buying decisions.

• The importance of niche targeting and omnichannel presence.

• Effective use of automation and AI to manage content demands.

• Future trends in B2B marketing, including thought leadership and data management.

Bio

Growth Marketer for tech companies and blockchain startups. CEO & Co-founder of 42DM, a full-stack digital marketing agency for tech businesses. Hubspot agency partner. Digital-savvy geek and an engaging keynote speaker from Eastern Europe with MA in applied mathematics and 18 years of successful experience in marketing, advertising, and digital communications.

Resources:

• Website: https://42dm.net/

• Facebook Business: https://www.facebook.com/42dm.net/

• LinkedIn Personal: https://www.linkedin.com/in/vasylenko/

• Twitter: https://twitter.com/42DM_net