Taken by Design and Branding with Cynthia Lloyd

The Inspired Biz: For Emerging and Developing Social Media Managers and Virtual Assistants

Does your business have a brand? Maybe you started your business and immediately started marketing your skills or product without branding them. If you feel like you are constantly trying to identify everything in your business and don’t really recognize your own business when it comes across your feeds, let’s dig right in!
In this episode, Cynthia Lloyd shared a little about evolving as an entrepreneur, how things sometimes take different turns and shifts in our journey, and what she learned along the way.
Cynthia Lloyd is the owner and creator of Brand the Dream. She is a brand designer and strategist who brings her background in visual communication from UCLA and Otis College of Art and Design. Cynthia has worked with some popular names such as Naked Juice, Paradise Tropical Tea, and Natural Choice to help bring them to market. She is also a visual storyteller for Disney, Garden of Eden, Pitney Bowes, and more. She has created her own brands and also helps new entrepreneurs start up and develop their businesses through branding.
“When entrepreneurs decide to blow past branding altogether and cut right to marketing, it only ends up in the same place, crashing.” - Cynthia Lloyd.
Inspiration I am passing on to you in this episode:

• Introducing Cynthia Lloyd (1:24)
• (3:17)
• Using what you know to execute a task you have never done (6:05)
• Defining a brand designer and strategist (7:35)
• Marketing before establishing a brand (10:38)
• Becoming clear on the true north of branding (12:34)
• The process of starting a new brand (14:40)
• Conjoining the strategic and creative in you (16:55)
• Working with Cynthia (19:30)
• Collaborating with a community (20:59)

If you want to connect beyond this show, hop over on Instagram, shoot me a DM or go to my website and book a discovery call. I would love to chat with you to understand what your brand is or what your vision is for your business!

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Thanks for joining me in this episode of The Inspired Biz. If you enjoyed this episode, give me a 5-star, and leave a review to help me reach even more entrepreneurs ready to be inspired. I would love to have you consider being a guest on The Inspired Biz and sharing your story to inspire others seeking it. I will talk with you next time.