#720 What's Next in Local Marketing with Amanda Jordan and Greg Gifford

The Internet Marketing Podcast

In today's episode of the Internet Marketing Podcast we’re getting unmissable insights from local marketing experts Amanda Jordan and Greg Gifford. Exploring the current landscape of local SEO, we discuss the importance of a holistic marketing approach, the impact of algorithm updates, the future of search, and the essential elements of local marketing strategies. If you’re keen to know more about how local SEO marketing can drive more meaningful results, this episode is for you.

In this episode:

04:38 SEO’s shift to contextual relevance over keyword stuffing, and how it’s impacting local businesses' organic visibility.

07:00 Why SEO professionals should be prioritising true marketing over algorithms.

16:13 Search is evolving beyond Google. Businesses need to adapt and be present across all platforms.

18:08 Improving website content for better search engine visibility can be an easy win.

20:38 How AI assistants provide personalised, multi-option suggestions based on personal history and preferences, even in familiar locations.

Resources mentioned in this episode:

Local Search Tuesdays by Greg Gifford

Ricketyroo blog

More about our guests:

Amanda Jordan is an esteemed local SEO strategist and consultant. Regularly invited as an expert speaker, Amanda shares her ability to demystify complex SEO concepts with ease, sharing her vast knowledge of the industry, especially in managing the unique challenges faced by franchises and multi-location businesses.

Connect with Amanda here:

https://ricketyroo.com/

https://www.linkedin.com/in/amanda-j-96797686/

Greg Gifford is the COO at SearchLab, a boutique marketing agency specialising in Local SEO and PPC. Currently one of the most in-demand speakers at digital marketing and automotive conferences all over the world, Greg shares over 20 years of online marketing and web design experience, and his expertise in Local SEO has helped countless businesses gain more visibility in local searches.

Connect with Greg here:

https://searchlabdigital.com

https://twitter.com/greggifford

https://linkedin.com/in/greggifford

To find out more about us and the show visit https://internetmarketingpodcast.org

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