Building a Brand From The Ground Up with Brittany Garbutt

The Kim Barrett Show Podcast

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Anyone can sell a product to a customer. But there’s a big difference between those businesses with one-time purchasers and those whose customers keep on coming back for more.
The key to gaining (and then retaining) loyal customers lies in building not just a business, but a brand that people are willing to follow. Our guest this week is Brittany Garbutt, founder and CEO of Pretzel, a bakery focusing solely on producing artisanal pretzel products. Known for their in-your-face entertaining pink branding, she’s expanded from one original store in Perth to now owning 12 stores nationwide and employing over 250 people. We cover everything she’s learned whilst building her empire, from investing all of her savings to start her first business at just 23 years old, to how to place your brand at the top of the market, and what she wishes she knew about taking on new talent into her team.
Don’t miss this high-octane Q&A with Brittany - she’s sharing her best advice as someone who has experienced the grind that comes with beginning a business, and the sweet success when it all pays off.
Episode Highlights:
(01:06) Going back to the beginning
(03:12) Making pretzels cool again
(07:51) When (and how) to expand your business
(10:56) Learning from her biggest mistakes
(18:32) Considering a franchise model
(23:17) One for the Perth locals
(27:30) Pricing in the hospo industry
(30:51) Do you hire from within, or look elsewhere?
(36:23) Creating a brand built for longevity
(43:25) The benefit of awareness and networking
(49:15) Opportunity cost
(52:05) Dealing with the emotional rollercoaster that is business
(1:03:28) The biggest financial risk of opening a store
(1:09.41) Know your everyday numbers too!
(01:17:00) Getting hacked on Instagram
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