#019- John Davidson | Director Business Development Esports at PRG | President Esports Trade Association | Stadia Ventures Advisor

The Level Up Experience

Watch YouTube interview: https://www.youtube.com/watch?v=FbU0OLeDzoE

John Davidson | Director Business Development Esports at PRG | President Esports Trade Association | Stadia Ventures Advisor

John Davidson, TEDx and active speaker on gaming and youth marketing, is formerly the Head of Partnerships at GameStop and now leads Esports for PRG, the world’s leading event technology company. John also serves as President of the Esports Trade Association, Advisor for Stadia Ventures and Dallas Influencers in Sports and Entertainment. Through a diverse career in skateboarding, video production, marketing and business development, John has a unique perspective and understanding of sub-cultures and consumer behavior. We're discussing the current landscape in esports, how the event space will look in the future and answer your live questions from the live stream.

1:32- John’s background 4:24- Pro skateboarding career 6:36- Doing what you say you’re going to do 8:38- how brands can activate with targeted marketing 9:46- 4 pillars to adding value to the esports experience 13:40- Biggest change to physical events when the come back 15:07- Easier to sell a case study than an idea 16:02- Smart teams and leagues will reset expectations 16:28- Esports numbers can be easily inflated 19:08- #1 source of revenue in esports is sponsorships 22:54- Go to the esports community and ask what you can do for them 22:14- Grow your online footprint 27:23- ESPN has started to feature esports like League of Legends 32:41- John’s 5-10 year goals 34:02- Grow the esports community the right way 36:10- Competition vs. collaboration 39:15- Jump in the deep end and challenge yourself 43:02- How can you break into the esports industry? 44:19- Volunteer!!! 49:31- If you’re in college or recent grad listen to this part 54:03- Mentor others, give back 55:54- What’s up next for PRG

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