Elevating Brands: Melissa's Strategies for Ecommerce Triumphs on BigCommerce

The Live eCommerce Podcast

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In this episode, we are thrilled to have Melissa, Director of Brand and Content Marketing at BigCommerce. With a track record of weaving spells of success for industry-leading brands, Melissa is on a content crusade to educate and empower ecommerce businesses of all sizes.

🚀 About Melissa:

Before steering the global content strategy at BigCommerce, Melissa left her mark at Mailchimp, bringing her marketing mojo to various ecommerce brands. Now, as the captain of the ship at BigCommerce, she's on a mission to elevate content programs to new heights.

🔍 Exploring BigCommerce:

Melissa provides a brief overview of BigCommerce, delving into the typical target customer and the specific challenges they aim to overcome using the platform.

💬 Shifting Shopping Behaviors:

Is shopping behavior truly transitioning from search-based to content-based? Melissa shares her insights and discusses how BigCommerce is adapting to support this shift in consumer behavior.

📧 Innovating in Email Marketing:

With the decline in email readership, how are brands innovating to reach their audience effectively? Melissa draws from her experience at Mailchimp to shed light on trends and successful strategies, especially focusing on the incorporation of video into email marketing campaigns.

🌐 Expanding Communication Channels:

Beyond email, what communication channels are gaining importance for brands to connect with their audience? Melissa discusses the evolving preferences of consumers and the diverse channels that are becoming crucial for effective brand communication.

🎥 Video's Prominent Role:

The rise of video as a prominent medium for brands is undeniable. Melissa explores the evolving trends in video marketing and reveals the role BigCommerce plays in supporting brands with their video marketing efforts.

Tune in to this episode for a deep dive into the dynamic world of ecommerce, content strategies, and the ever-evolving landscape of consumer engagement. Melissa's expertise will leave you inspired and equipped to navigate the changing tides of the ecommerce universe. Don't miss out on this insightful conversation! 🛍️✨

About eStreamly.com: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.

Connect with Melissa: https://www.linkedin.com/in/melissa-dixon-4a83b56/