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From Tesla to Ecommerce: Driving innovation with Audrey Donaldson
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תוכן מסופק על ידי Nicolas Bailliache. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Nicolas Bailliache או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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Let's talk true innovation! In this episode of the Live Ecommerce Podcast, host Nicolas Bailliache interviews Audrey Donaldson, a product designer passionate about innovation and technology. We have a fascinating conversation about how to approach innovation and identify new opportunities.
Audrey shares her perspective as an "innovation specialist" - while she is platform and industry agnostic, she tries to understand the root of what people are trying to do. She discusses looking at macro trends as a starting point for innovation.
We talk about innovating beyond just new products, such as innovating your business model, go-to-market strategy, and customer engagement. Audrey provides insights on how brands can identify opportunities by looking inward and talking to their best customers. She emphasizes starting small with low-cost experiments focused on a niche segment to validate ideas.
Audrey shares tips on how to convince stakeholders and de-risk innovation, as well as how to incrementally innovate at large organizations. She offers a unique perspective on continuing to innovate even in uncertain economic times.
Overall, an insightful episode with practical advice for brands looking to innovate and identify new opportunities in any market.
About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce.
Connect with Audrey: https://www.linkedin.com/in/audrey-donaldson/
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