When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell

The Manufacturing Executive

In most companies, experts are hired to do a specific job. Engineering does engineering. Marketing does marketing. Sales does sales. And so on. But what happens when each of those departments does their respective jobs in silos, without a common mission, and in the absence of collaboration? In today's conversation, Jeffrey Abell (engineer) and Adam Beck (industrial marketer) of Cadenas PARTsolutions talk about how to bring together the engineering and marketing functions of a manufacturing organization to drive growth. Because when the silos come down, opportunities emerge.