#41 Olympics, ABC ad spend explodes, Qantas

The Marketer

The Marketer Podcast #41

All things marketing with Carma Levene & Clayton Smith

Big Hits

Grill The Marketer - Kate Kirwin Review - read the wrap

Olympics putting up mega audience numbers compared to Tokyo

Adam Ferrier says some Olympics Branded Ads are too vague

US numbers - link here

Aus numbers - link here

ABC’s advertising spend skyrockets as audience numbers fall - link here

Album Cuts

Qantas fallout continues, how’s the brand doing?

Former Qantas chief executive Alan Joyce's multi-million-dollar payout reduced by almost $10 million - article link

May 2024 - Qantas admits to misleading customers, sold tickets on tens of thousands of flights already canceled.

REX - Also in hot water about predatory behavior towards new low cost airline Rex

AI Reality Check - AI platforms are growing, Google still rules supreme - https://sparktoro.com/blog/new-research-so-far-ai-is-not-disrupting-search-or-making-a-dent-in-google/

9 Network Staff went on strike on the eve of the Paris Olympics - link here

Events
Grill The Marketer September - Get Tix