Getting Annual Marketing Performance Reviews Right
Manage episode 355525559 series 3079989
Some simple truths about the annual review process:
- You don't get promoted for simply being in your role for 'x' years
- Any raise or promotion should not be a surprise - your manager and you should be consistently discussing your performance & expectations during 1x1s throughout the year
- Be aware of the market/industry conditions - your company and role do not operate in a bubble (if the economy is in a downturn, you did not sign any clients, your customer churn grew -- > don't expect a 7% raise)
- It is a discussion - not a manager monologue or a direct report complain-session - discuss expectations, accomplishments, challenges, opportunities FROM EACH PERSON
- You will be measured on you Performance/Skill vs Potential/Will.
Some questions to ask during your annual performance review:
- Direct report to marketing manager:
- What is the most challenging thing about your Role?
- What are 3 projects I can take off your plate?
- Can you confirm the process or path to get promoted?\
- What are ways I can increase my salary?
- Marketing manager to direct report:
- Which accomplishment (personal and professional) are you most proud of?
- What can I be doing better for you?
- Where do you want to be - re your role - in one year?
- Do you understand the process for getting promoted?
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