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Using Marketypes To Discover the Six Working Styles of Successful Marketers
Manage episode 311000269 series 3079989
תוכן מסופק על ידי Erik Harbison. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Erik Harbison או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Marketypes help to…
- Identify & address skill gaps
- Manage up & influence across
- Level-up your direct reports
- Hire the right marketers
- Design high-performing teams
- Reduce marketing team churn
The Six Marketypes are...
- Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty
- Olympian: complete focus on one channel or discipline, very high level of expertise
- Gunslinger: trusts creative instincts, distrusts process, able to cut through red tape
- Data Nerd: expert at manipulating data, believes the numbers should drive all decisions
- Growth Hacker: mastery of martech, funnel building focus & conversion rate optimization
- Big Picture Planner: omnichannel, able to align marketing strategy to business strategy
Resources from this episode:
Learn More About Marketypes:
- themarketinghelp.co/marketypes
Learn More About Marketypes:
- themarketinghelp.co/linkedinlearning
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- themarketinghelp.co/subscribe
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