Ep005: How to Use Hard and Soft Data to Create a Personalized Marketing Experience for Your Audience.

The Marketing Futurist Podcast

John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.

He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.

John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.

He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven’t changed over time to truly be a Marketing Futurist with an Advantage.