Mapping Lifestyles To Growth

The Marketing Insider: A Claritas Podcast

In this episode of The Marketing Insider | A Claritas Podcast, we bring together two perspectives on the power of data partnerships and consumer identification by way of modern segmentation. First, Claritas’ own Steve Mehnert shares how segmentation, analytics, and geospatial insights empower organizations to better understand and connect with their audiences. Then, Joel Nadelman, Chief Growth Officer at PolicyMap, takes us inside PolicyMap’s mission-driven organization and explains how the integration of Claritas PRIZM® Premier segmentation into their platform is helping the likes of public libraries, small businesses, and universities drive smarter strategies and stronger community impact.

Joel details how PRIZM® Premier enriches PolicyMap’s solutions supporting librarians as they guide local entrepreneurs, equipping students with real-world case studies, and enabling organizations to combine their own data with third-party insights for more precise outreach, just to name a few use cases. He also shares his approach to building lasting, mutually beneficial partnerships and previews exciting new PolicyMap developments, from product launches to thought leadership initiatives.

Together, these conversations reveal how data, when paired with the right partnerships, create practical, actionable insights that fuel growth, innovation, and social good.

Connect with Steve Mehnert: https://www.linkedin.com/in/steve-m-394a371/
Connect with Joel Nadelman: https://www.linkedin.com/in/joelnadelman
Visit PolicyMap's website: https://www.policymap.com/
Listen to PolicyMap's recent back-to-school webinar, featuring Claritas PRIZM Premier: https://youtu.be/h7x44Fw8Avc?si=t4ULlSTupYfYvlEN&t=884
Learn more about PRIZM Premier: https://claritas.com/prizm-premier/
Download the 2025 Segmentation eBook from Claritas: https://claritas.com/resources/2025-segmentation-ebook/
Visit Claritas' website: https://www.claritas.com
Listen to more episodes of The Marketing Insider | A Claritas Podcast: https://claritas.com/claritas-podcast/