Capture the Opportunity to Influence with Broadcast Attribution

The Marketing Insider: A Claritas Podcast

Broadcast attribution helps marketers determine which tactics within broadcast media are contributing to sales or conversions. This unique to market offering is the only measurement solution that can provide this level of insight across these channels.

Join Claritas' VP of Partner Success, Caleb Mansfield, and Audacy's SVP of Advertising and Audience Products, Kevin Greenwald, as they discuss measuring the "opportunity to influence" a consumer's path to purchase by connecting broadcast ad impressions to subsequent conversion events.

Listen to the 25-minute episode for the best approach to help marketers understand the impact of broadcast advertising on their key performance indicators.

Connect with Kevin: https://www.linkedin.com/in/kevingreenwald

Connect with Caleb: https://www.linkedin.com/in/caleb-mansfield-50130253

Learn more about Audacy: https://www.audacy.com/

Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

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