From Insights To Inbox

The Marketing Insider: A Claritas Podcast

On this episode of The Marketing Insider | A Claritas Podcast, we welcomed Claritas VP of Channel Partners, Steve Mehnert, and the CEO and Founder of Segment Ninja, Jim Kalogerakos for a conversation focused on the competitive retail landscape. In an age where your business literally can't afford to market to the wrong customers, these two share how to focus your time and energy on finding, targeting, and messaging the buyers that are driving revenue.

Listen to the 20-minute episode to hear them discuss:

• Core elements of a successful data partnership that can strengthen B2C relationships
• How powerful the right segmentation can be in creating marketing campaigns that work
• Why Segment Ninja partnered with Klaviyo to offer a first-to-market platform solution that addresses many of the biggest challenges in the direct-to-consumer retail space
• Ways retail brands can go beyond first-party CRM data to grow their audiences
• How visual analytics and real-time personas are changing the way creative teams work in retail marketing