281 - “How Do I Build Community”, with Erika Joy Erb

The Marketing Millennials

A LIVE podcast recording with a CMO?? YESSS.

I sat down with CMO of United Way of Greater Philadelphia, Erika Joy Erb, LIVE at Digital Summit to jump right into community building.

UGC, maintaining brand integrity while scaling Marketing efforts, and practical tips on enhancing community engagement, this episode dissects it all.

Get your pumpkin spiced latte, and hit play.

18:02 Authenticity in Storytelling

25:14 Email List Management Strategies

29:38 Importance of a Brand Playbook

30:21 Simplifying Marketing Jargon

40:29 Launching a Community: Key Considerations

56:00 Consistency in Marketing

Follow Erika:

LinkedIn: https://www.linkedin.com/in/erikajoyerb/

Follow Digital Summit:

LinkedIn: https://www.linkedin.com/company/digitalsummitseries

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com